Gen& medium release, 080513


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Gen& medium release, 080513

  1. 1. Angel investor Srinath picks upstake in GenY MediumHyderabad, May. 08, 2013: GenY Medium, a young Hyderabad-based start-up engaged inbusiness of managing perceptions of brands in the online space has found a suitor in Mr.Srinath Devireddy, an angel investor and entrepreneur in the technology & IT industry.Mr. Srinath picked up a significant minority stake in GenY Medium and joins the companyboard. Mr. Srinath will now mentor the team, especially the next line of the managementand help in developing the business model for overseas clients leveraging his vastprofessional experience. He runs Adroitent Inc, a technology solutions company focusing onhealthcare with operations in the United States and India. Mr. Srinath has made severalangel investments in companies focusing on social media, Big Data and healthcare IT,several of which have strong synergies with what GenY Medium plans to focus on.GenY Medium is a full service digital marketing company, providing online branding andmarketing services to leading clients with specialization in e-commerce, healthcare,education and consumer good space. The company was co-founded 18 months back by Mr.Yashwant Kumar and Mr. Ravi Jain, alumni of IIT Bombay and Ms. Richa Sethia, an internetentrepreneur.The company offers services to many client including Indiatimes Shopping, Gitanjali Shop,NIIT, IFBI, Max Bupa, Cigna TTK, Sandor Medicaids, Vinegar Fashion among others. Theirkey differentiator is the ability to marry traditional marketing knowhow with digitalmarketing and use of proprietary tools for analyzing campaign effectiveness and alsoprovide online reputation management solutions.Explaining his rationale to invest in GenY Medium, Mr. Srinath said – “GenY Medium’s teamand their track record resonates with what I believe is the perfect team to do social mediamarketing. Social media will overtake traditional media in the near future and the team withthe right experience and know-how will win is my firm belief.”Mr. Yashwant Kumar, CEO – GenY Medium said “This strategic investment is atestimony of our abilities to draw upon appropriate engagement strategies, campaign ideasand demonstrate measurable progress. We are confident that our company will be one ofthe foremost digital marketing agencies in India.”For further information, please contact:Shankar Chelluri, S Paradigm Consultants, HP: +91.99490.93501GenY Medium, 8-2-293/174/104, GUV Vivilash Chambers, Road no.14, Banjara Hills,Hyderabad - 500 034, Phone: +91-40-23544198