WEL COME
<ul><li>NARAYANA’S INNOVATION ATTRIBUTION LOTUS MODEL FOR DIFFUSION OF TECHNOLOGY </li></ul><ul><li>By: </li></ul><ul><li>...
INTRODUCTION <ul><li>Attributes regarded as the effect of a stated cause </li></ul><ul><li>Diffusion is the spread of new ...
RELATIVE ADVANTAGE COMPATABILITY <ul><li>Market feasibility </li></ul><ul><li>Market stability </li></ul><ul><li>Cost </li...
PRACTIBILITY COMPLEXITY <ul><li>Point of origin </li></ul><ul><li>Access to advise </li></ul><ul><li>Visibility  </li></ul...
RELATIVE ADVANTAGE <ul><li>“ Relative advantage is the degree to which an innovation is superior to the idea it supercedes...
Cont … . <ul><li>Net profit :  Quantum of monetary benefit obtained by an individual through adoption of innovation . </li...
COMPATIBILITY   <ul><li>“ Compatibility is the degree to which an innovation is consistent with past experience, existing ...
Cont … . <ul><li>Psychological compatibility : Is innovation usefulness as perceived by the members of the social system. ...
PRACTICABILITY   <ul><li>“ Practicability is the degree to which an innovation can be easily communicated, tested, demonst...
Cont … <ul><li>Trial ability  : Is the degree to which new idea can be tried on a small scale. </li></ul><ul><li>Mastery :...
COMPLEXITY   <ul><li>“ Complexity is the degree to which an innovation is relatively difficult to understand and use.” </l...
Cont … <ul><li>Work efficiency : It is the degree to which the adoption of new idea saves labour or increase the available...
CONCLUSION <ul><li>There is need for recognition and assimilation of these technologies in such a manner that practical it...
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Shankaraiah N :Hod Ppt Shankaraiah Now Presenting

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Shankaraiah N :Hod Ppt Shankaraiah Now Presenting

  1. 1. WEL COME
  2. 2. <ul><li>NARAYANA’S INNOVATION ATTRIBUTION LOTUS MODEL FOR DIFFUSION OF TECHNOLOGY </li></ul><ul><li>By: </li></ul><ul><li>Dr.B.K.NARAYANASWAMY </li></ul><ul><li> Professor and Head </li></ul><ul><li> Department of Agricultural Extension </li></ul><ul><li> UAS, GKVK, Bangalore </li></ul><ul><li>Presented By: </li></ul><ul><li>SHANKARAIAH, N </li></ul><ul><li>PAK-9120 </li></ul><ul><li>Jr. M.Sc. Agril.Extn. </li></ul>
  3. 3. INTRODUCTION <ul><li>Attributes regarded as the effect of a stated cause </li></ul><ul><li>Diffusion is the spread of new idea from a source to member of the social system through a communication network over a period of time. </li></ul><ul><li>The inventions should have certain attributes as shown in Narayana’s Innovation attributes lotus model for diffusion of technologies by private extension professional </li></ul>
  4. 4. RELATIVE ADVANTAGE COMPATABILITY <ul><li>Market feasibility </li></ul><ul><li>Market stability </li></ul><ul><li>Cost </li></ul><ul><li>Net profit </li></ul><ul><li>Profit consistency </li></ul><ul><li>Utility potential </li></ul><ul><li>Time saving </li></ul><ul><li>Culture </li></ul><ul><li>Social </li></ul><ul><li>Physical </li></ul><ul><li>Psychological </li></ul><ul><li>Situational </li></ul><ul><li>Relational </li></ul><ul><li>Anticipated </li></ul>NARAYANA’S INNOVATION ATTRIBUTION LOTUS MODEL FOR DIFFUSION OF TECHNOLOGY
  5. 5. PRACTIBILITY COMPLEXITY <ul><li>Point of origin </li></ul><ul><li>Access to advise </li></ul><ul><li>Visibility </li></ul><ul><li>Trial ability </li></ul><ul><li>Mastery </li></ul><ul><li>Demonstrability </li></ul><ul><li>Communicability </li></ul><ul><li>Failure probability </li></ul><ul><li>Discomfort saving </li></ul><ul><li>Resource complexity </li></ul><ul><li>Reversibility </li></ul><ul><li>Work efficiency </li></ul><ul><li>Cognitive complexity </li></ul><ul><li>Application complexity </li></ul>NARAYANA’S INNOVATION ATTRIBUTION LOTUS MODEL FOR DIFFUSION OF TECHNOLOGY
  6. 6. RELATIVE ADVANTAGE <ul><li>“ Relative advantage is the degree to which an innovation is superior to the idea it supercedes.” </li></ul><ul><li>The relative advantage of an innovation can be explained with seven items as follows </li></ul><ul><li>Market feasibility : It is defined as the extent of market demand for the product derived out of innovation and also the extent of scope for marketing the product. </li></ul><ul><li>Market stability : It is defined as the consistency of market price and demand of product derived of innovation </li></ul><ul><li>Cost : This is of two, initial cost and continuing cost. Initial cost represents the capital investment required for adoption of innovation. Further the case or input required for subsequent years use of innovation if termed as continuing cost. </li></ul>
  7. 7. Cont … . <ul><li>Net profit : Quantum of monetary benefit obtained by an individual through adoption of innovation . </li></ul><ul><li>Profit consistency : This denotes the regular of net return obtained by an individual or group of individual over a period of time by adoption of an innovation . </li></ul><ul><li>Utility potential : It is defined as the degree to which the multiple use potential of adoption of innovation. </li></ul><ul><li>Time saving : Indicate the best efficiency of an innovation in terms of saving time in different aspects . </li></ul>
  8. 8. COMPATIBILITY <ul><li>“ Compatibility is the degree to which an innovation is consistent with past experience, existing values, and future plans of the adopters.” </li></ul><ul><li>Compatibility is divided into seven sub groups as follows </li></ul><ul><li>Cultural compatibility : it is defined as degree to which an innovation is consistent with the value and norms of the society. </li></ul><ul><li>Social compatibility : it denotes prestige gain or esteem by individual in the society through adoption of innovation. </li></ul><ul><li>Physical compatibility : is the degree to which an innovation is consistent and fit into the needs and interests of the adopters. </li></ul>
  9. 9. Cont … . <ul><li>Psychological compatibility : Is innovation usefulness as perceived by the members of the social system. </li></ul><ul><li>Situational compatibility : Denotes the consistency and harmony of the innovation with previous practices followed by the adopters of innovation. </li></ul><ul><li>Relational compatibility : It Is degree to which an innovation can be adopted independently by the adopters just like other practices. </li></ul><ul><li>Anticipated compatibility : An innovation should be consisted with the future ideas of the adopter over a period of time. </li></ul>
  10. 10. PRACTICABILITY <ul><li>“ Practicability is the degree to which an innovation can be easily communicated, tested, demonstrated and practiced in social system.” </li></ul><ul><li>Point of origin : Indicates the credibility of the source from where the innovation originated. </li></ul><ul><li>Access to advice : For implementation of innovation, its extent of availability original and detailed information for guidance and clearing doubts that arise while implementing it. </li></ul><ul><li>Visibility : Is the degree to which the results of an innovation are visible. </li></ul>
  11. 11. Cont … <ul><li>Trial ability : Is the degree to which new idea can be tried on a small scale. </li></ul><ul><li>Mastery : Is the degree to which the practice of an innovation could be learned or mastered in a short period of time. </li></ul><ul><li>Demonstrability : It is the degree to which an innovation can be demonstrated to member of social system easily. </li></ul><ul><li>Communicability : It is the degree to which the information about the new idea can be diffused to member of the social system easily and speedily. </li></ul>
  12. 12. COMPLEXITY <ul><li>“ Complexity is the degree to which an innovation is relatively difficult to understand and use.” </li></ul><ul><li>Failure practicability : It is the degree to which an innovation chances of failure and uncertainty of results after its adoption. </li></ul><ul><li>Discomfort saving : Represents avoidance of physical discomfort may be derived by adoption of an innovation. </li></ul><ul><li>Resource complexity : It Is the degree of difficult in getting the necessary inputs and other resources for the application of an innovation. </li></ul><ul><li>Reversibility : It Is the degree of ease with which the innovation can be replaced its failure for adoption. </li></ul>
  13. 13. Cont … <ul><li>Work efficiency : It is the degree to which the adoption of new idea saves labour or increase the available labour efficiency. </li></ul><ul><li>Cognitive complexity : It is the degree to which an extent of relative difficult in understanding an innovation. </li></ul><ul><li>Application complexity : It Is the relative difficulty of an innovation use and application on the farm. </li></ul>
  14. 14. CONCLUSION <ul><li>There is need for recognition and assimilation of these technologies in such a manner that practical items of value will be produced and disseminating to farmers in an orderly, timely and economic manner. </li></ul>
  15. 15. THANK YOU
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