Hospital RTLS and Emergency Alert Locater

Shanjoy Mairembam
Business Strategy Consultant
(Warwick MBA)
shanjoy.mairembam.08@mail.wbs.ac.uk
Synopsis of My MBA Consultancy Work:
Hospital Real Time Location System (RTLS
&
Emergency Alert / Personal Locater System

Business Case Analysis: Hospital RTLSProduct/Technology Overview
Confidential
2
Indoor & Outdoor Positioning Methods for mobile users
How an IPS works?
Current positioning systems according to their accuracy and coverage area
Database Access
P-Tag
E-Tag

Business Case Analysis: Hospital RTLSNeeds Solution Approach
Confidential
3
Reducing Non-Value Added Tasks
Increasing Resource Utilisation
Avoiding Resource Wastage
RFID Tracking (Active / Passive)
E-Database Management Tool
Choice of Infrastructure Design
Prototype Design & Trial
Negotiate with a Hospital
Update Hospital Operations info
Market Scenario:
Product Concept:
Finance Estimation:
Main Competitors (Globally):

Wi-Fi: Ekahau, Radafind
Ultrasound: Sonitor
RFID: Radianse
In UK, Safe Patient Systems (RFID/Barcode)

Market Size (Globally):

$145m in 2008 to $2.7bn in 2018

Growth Market Potential (Globally):

USA – Almost saturated
UK/EU/East Asia– Expected Growth

Business Credibility / Profitability:

Long Term Mutual Investment Structure

Business Distribution Model:

B2B: Hospital Management / IT Directors

Package:

E-Tag / P-Tag
IT Infrastructure (receivers)
Web-portal Access (Database)

Business Differentiators:

Product Design – Mix of active & passive tags
Design Cost – Lower than other Technologies
Software Solution – Customisable plug-ins

Design & Development:

Requirement gathering (Hospital interaction)
Evaluation of other RTLS products
Hardware design & software development
Prototype trial

Expected Price of Sale (Standard kit):

£ 1500 (profit margin= 60% , profit = £360)

Investment Looking Forward:

£ 1 million

Prototype Development Cost:

£ 80K (6 months) – 22%

Product Customisation Cost:

£ 400K (9 months) – 77%

Expected Time for Return on Investment (ROI):

2 yrs (after product launch)

Confidential
4
Business Case Analysis: Hospital RTLSFinancial Projection

How into Healthcare?Business Model Generation – RTLS
Confidential
5
Lean applications in hospital processes
Business Connection with Hospitals / Healthcare Authorities
In UK,
NHS (NIC, SHA, DH); Medical Devices Regulatory Bodies (NICE, MHRA, CEP);
Increased Resource Utilization
Patients’ Behaviour Monitoring/Analysis
Prototype Design, Production, & Trial
NHS Hospitals
Reduced Resource Wastage
Reduced Financial Implication / Value-Added Financial ROI
Optimisation / Adaptation of product via Hospital / consumer behaviour
Private Hospitals/Clinics
Individual Hospital Management / IT Directors
Increased Life Saving Expectancy for Emergency Patients
International Hospitals/Clinics
B2B : Hospital IT Director / Management
Healthcare Intellectual
Tracking/Monitoring Vulnerable Patients
Association of RFID companies, Research Groups, Medical Events
Engineers/Programmers
Healthcare Ministry (NHS – DH)
Financial Support
Physical Assets
Minimum Fixed Price for Trial Standard Package – A Hospital area / No of patients
Long Term Fixed Agreement
Situation Based Consulting for complete hospital Automation
Asset Sale + Software Licensing
Product Support + Renting Equipments
Added-on Modules Based Pricing / Licensing in the Software Package

Personal Locater Alert (PLA)Product/Technology Overview
Confidential
6
Elderly People Care System

Business Case Analysis – PLANeeds Solution Approach
Confidential
7
Growing aged population
Aiding independent secure life
Emergency and Adventure
RFID (Active) & GPS tracking
E-Database & Mapping tool
Choice of infrastructure design
Prototype design & trial
Partner with a support organisation
Update customer usage info
Market Scenario:
Product Concept:
Finance Estimation:
Main Competitors (Globally):

Tungsten
Just Checking
Buddi