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  1. 1. Business Ethics To Mr. Muhammad Umer Zaka
  2. 2. <ul><li>Presented By: </li></ul><ul><ul><li>Usman Ali 074132-115 </li></ul></ul><ul><ul><li>Tahir Hussain 074132-131 </li></ul></ul><ul><ul><li>Kaleem Ullah 074132-135 </li></ul></ul>
  3. 3. Usman Gujjar Caterers
  4. 4. Usman Gujjar Caterers <ul><li>Started in 1984. </li></ul><ul><li>Initial Capital 200,000 </li></ul><ul><li>Head office in faisal Town, Lahore, Pakistan. </li></ul><ul><li>Warehouse in Defence, Lahore. </li></ul><ul><li>New branches in U.A.E. </li></ul>
  5. 5. Usman Gujjar Caterers <ul><li>Catering for events </li></ul><ul><li>Own Events </li></ul><ul><li>Team-Building </li></ul><ul><li>Business Meetings </li></ul><ul><li>Anniversary </li></ul><ul><li>Weeding </li></ul><ul><li>Banquets </li></ul><ul><li>Parties </li></ul>
  6. 6. Usman Gujjar Caterers <ul><li>Slogan </li></ul><ul><li>“ Your function is an important to us as it is to you” </li></ul>
  7. 7. Catering details
  8. 8. Marketing Mix “3 P’s” <ul><li>People: </li></ul><ul><ul><li>the most important element </li></ul></ul><ul><ul><li>people buy from people that they like </li></ul></ul><ul><ul><li>attitude, skills and appearance of all staff </li></ul></ul><ul><ul><ul><li>Training </li></ul></ul></ul><ul><ul><ul><li>Personal selling </li></ul></ul></ul><ul><ul><ul><li>Customer service </li></ul></ul></ul>
  9. 9. Marketing Mix “3 P’s” 2: Process: Marketing Mix “3 P’s”
  10. 10. <ul><li>3: Physical Evidence: </li></ul>Marketing Mix “3 P’s”
  11. 11. Mission Mission of Usman Gujjar Caterers for any event is to get an idea of how customers envision his party. It gives priority to customer’s taste or style.
  12. 12. Vision <ul><li>Usman Gujjar Caterers vision is to be as much or as little as its client requires. </li></ul><ul><li>Usman Gujjar Caterers offer complete event catering services with restaurant standard food in a high or low volume environment. </li></ul>
  13. 13. Values <ul><li>Values that are embedded in Usman Gujjar Caterers culture are stated clearly, that is “Your function is an important to us as it is to you” </li></ul>
  14. 14. Ethical values in Usman Gujjar Caterers <ul><li>Employees attitude towards the customers is very good </li></ul><ul><li>Very good salaries package to employees: </li></ul><ul><li>The attitude of the higher management toward the complains regarding the pizza hut is very good. </li></ul>
  15. 15. Ethical values in Usman Gujjar Caterers <ul><li>They listen their customer’s feed back and take quick, good decisions. </li></ul><ul><li>It provides loans and special additional allowances to its employees. </li></ul><ul><li>The best thing which is mostly seen in it is that it serves its services in given time </li></ul><ul><li>It also offers the home delivery with in said time. </li></ul>
  16. 16. <ul><li>Decorated dishes and beautiful presentation of function. </li></ul><ul><li>Fresh food is provided to customer, and remaining food is sent to Orphanage daily. </li></ul><ul><li>Comfortable seating arrangements. </li></ul><ul><li>Every section has its specific uniform which is very attractive and easily recognized with its physical appearance. </li></ul>Ethical values in Usman Gujjar Caterers
  17. 17. Unethical values in Usman Gujjar Caterers <ul><li>It commonly fires the waiters in off seasons. </li></ul><ul><li>Their chefs are not well educated. </li></ul><ul><li>Their waiters are not educated. </li></ul><ul><li>No parking facilities outside its restaurant. </li></ul><ul><li>No proper training for its employees. </li></ul>
  18. 18. Suggestions <ul><li>It should make an agreement with its waiters while hiring them. </li></ul><ul><li>Its chefs should be educated and well organizes so that it can convert its skills according to customer’s requirements. </li></ul><ul><li>It should hire literate waiters so that they can handle all the situations politely and gently. </li></ul><ul><li>It should provide proper parking facilities. For it, it should arrange parking in basement. </li></ul><ul><li>It should train its employee with the passage of time according to new era. </li></ul>
  19. 19. Thank You All <ul><li>Any Question </li></ul><ul><li>Any Suggestion </li></ul>