Audience responses task 5


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Audience responses

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Audience responses task 5

  1. 1. Audience Response Task 5 Shania Carter
  2. 2. Stuart Hall • Stuart Hall is a theorist that said that there are three different ways of identifying an audience. There are obviously several different ways in which you can grasp an audiences responses but these three are the main. • Preferred – the audience completely agrees with what the publisher/producer says and has no qualms about them. • Negotiated – agrees with some of the publisher/producers ideas but prefers to input their own ideas, opinions and beliefs. • Opposition – disagrees with everything the publisher/producers says, accepts that the publisher/producer has an opinion but will not agree at all.
  3. 3. Preferred • • • A preferred audience is what the producer/publisher would ideally want. The audience is behind them 100% and the audience believes what they say. An example of this is ‘Match!’ magazine, there are trusted pundits writing for the magazine which then makes the consumers feel like they prefer the magazine. It is the UK’s number one football magazine and therefore is the preferred choice to all football fans. Another example of this is another football magazine called ‘FourFourTwo’ it involves interviews with big football stars. Again, most of the pundits are trusted and or are correct the majority of the time about transfers and footballers opinions. It is also a big magazine and the preferred choice.
  4. 4. Negotiated • Negotiated audiences are what the publisher/producer aims for when airing a new site/media product. • An example of a negotiated audience would be twitter. Everyone likes what the inventor of twitter has created but still has opinions on what could be made better i.e. new ideas. • Another example of a negotiated audience would be the Doctor Who 50th anniversary. The producer of Doctor Who said in a podcast that the fans would not see the sixth doctor or any other surprises in this episode. However the fans then responded by inputting saying ‘we should be allowed to see the sixth doctor.. I want this to happen..’
  5. 5. Opposition • • • An opposition audience is not what a publisher/producer wants. This is where the audience strongly disagrees with anything written or produced. Examples of this are tabloid newspapers. Mainly, The Sun newspaper. Although this may be a bias opinion I feel very passionate about this subject, I do accept that the publisher has to produce a story to provide but I will still not read or accept the newspaper. The newspaper is censored in all of Merseyside and from the Liverpool fans, I feel strongly that this newspaper wrongly branded the Liverpool fans at Hillsborough as animals and for 23 years did not apologise. It is disgusting how much justice the Hillsborough families had to fight for because of one misleading headline.
  6. 6. Participatory • Audiences are now asked to participate in whatever they can regarding a TV show or a book/film. This can be done via blogs, facebook, twitter, vlogs and podcasts. • The most participated site is twitter, viewers tweet whilst watching/listening/or reading something. Most media products advertise at twitter as you can use a ‘#’ to promote a certain product. • This is known as direct interaction where the viewers can become part of something as they give their opinions. The audience is normally known as an active audience as they are constantly getting involved with a particular television series like Eastenders or Coronation Street. The most direct interaction is through social media with thousands joining twitter and facebook every day.
  7. 7. Twitter Case Study • Twitter is the platform for all new media products, TV and gaming. Twitter understands that people use its site to promote what they are doing. • I use twitter quite a lot, to interact with other football fans. When I tweet during a football match I gain a lot of followers, probably around 50 per match. As an example, a graph from the VMA’s shows how many viewers increased throughout the show.
  8. 8. The highest peak of viewers was at 10:30pm and when Beyoncé performed. This graph shows the number of viewers increasing during the 2011 VMA awards. A – the host uses a hashtag to present Lady Gaga’s dress code. B – VMA main show begins with a performance from Lady Gaga. C – Jay-Z and Kayne West perform. D – Adele sings. E – Beyoncé performance – E – reveal of her baby bump/
  9. 9. Facebook Case Study • Facebook is the most used social media site, it is used by thousands to share opinions, life stories, events and much more. • Facebook is mainly used so that people can spread their life stories to other people who can ‘like’ their post i.e. agree with it or comment to say their thoughts. • Over 1.11 billion users were on Facebook at the end of March 2013 and growing every month.
  10. 10. Cultural Competence • Media texts have to have a certain level of competence so that we can all understand the media text. On a basic level, this could be understanding the text in a different language. Reading deeper into cultural competence, media has to use signs, codes and symbols to communicate. We understand these symbols in our own culture and language but is difficult to understand when we come across other symbols and signs.
  11. 11. We understand ‘I go to college’ but the Japanese use symbols to write, without the translation we wouldn’t know what it meant.
  12. 12. Cultural Competence • Every day objects such as a car can be visually interpreted by many around the world. • What the car means however depends on yourself culturally.
  13. 13. Fan Culture • Fan culture is where fans of a specific programme, football team etc. come together to write fanzines and or edit certain parts of a book/film so they can incorporate their own ideas into it. Online websites such as Wattpad, allow fans to write their own stories and fantasies about their favourite celebrity or their favourite TV show. Blogs can also be a good way of looking at fan culture because fans can write what they want about their favourite thing. I am a blog writer for a football website, it is my passion and therefore because I am considered as a fan of football I am then involved with fan culture. • Social media sites like twitter have helped these groups to come together, the fan culture is becoming bigger and bigger and also becoming mainstream. • However, some of the forums etc. have been under pressure after countless pieces have had to be taken down. Now, with fan fictions turning to a mainstream audience, more and more writers are becoming noticed within the public eye e.g. 50 Shades Of Grey.
  14. 14. Fandoms • If you belong or support a certain thing, you are known to being in a fandom. You can be any age to join a fandom. A few examples of fandoms are; I belong to a fandom called ‘The Liverpool Ladies’ this fandom is where all the female fans of Liverpool football club can come together and talk about the club etc. Another example of a fandom is ‘JLSters’ the fans have called themselves this and incorporated the band into their fan name. A lot of music artists fans do this as it distinguishes them from other music artists.
  15. 15. Fandoms • Being in a fandom you get fake relationships called ‘ships’ this is where one person is put together with another person to create a fake relationship. The fandom of ‘Directioners’ use the band members to put together a homosexual fantasy between the group.