From Tobacco Road to Hops Haven: How Beer Will Help Rescue NC’s Economy <ul><li>Shane Johnston </li></ul>
<ul><li>I do not earn a living in the industry nor am I in any way compensated by any of the breweries or brewpubs mention...
Fooled ya, hipsters.
Craft Beer to the rescue!
Brew near you.
Community Brewery
Brew School
Plow to pint
Beer pride
But what can I do?
Keep up the good work!
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Ignite Durham NC Craft Beer


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  • What’s a craft beer? Small:   Annual production of 6 million barrels of beer or less Anheuser Busch produces over 125 million Independent:  At least 75% of the company is owned by the brewer – not an outside interest Anheuser Busch is owned by InBev
  • Disclaimer: I do not work in the industry. I am not paid to promote anyone’s beer. But I’ve been home-brewing for 20 years
  • The Macro view Foreigners own the big boys Bud belongs to InBev (Belgian/Brazilian) Miller belongs to SAB (South African Breweries) Coors belongs to Molson (Canada)
  • PBR Brand is American-owned There are no real breweries. Contract brewed through SABMiller
  • Craft Beer to the Rescue! U.S. beer sales were down 2.7% by volume in the first half of 2010. Craft brewing was up 9% by volume and 12% by retail dollars. The majority of Americans live within ten miles of a craft brewer.
  • Craft Beer Resurgence The beer industry contributes more than $198 billion to the U.S. economy,  The industry&apos;s economic impact includes almost 1.9 million jobs paying almost $62 billion in wages.  The beer industry also contributes more than $41billion in federal, state and local excise, business and consumption. Craft brewers currently provide an estimated 100,000 jobs in the U.S., including serving staff in brewpubs. 1,595 breweries operated for some or all of 2009, the highest total since before Prohibition. This is more than just saving beers. It’s about saving jobs It’s about saving farms &amp; farmers It’s about saving sense of community
  • Craft beer in NC According to NC Brewers’ Guild (more on them later) Over 40 breweries and brewpubs in the state The beer industry contributes 37,000 jobs, according to the Beer Institute The Triangle seems poised to steal that title. Last year, the number of breweries from Durham to Fuquay-Varina rose to 11. Four more are expected to open this year, and another four are within a 90-minute drive.
  • Craft beer = jobs Big Boss Brewing Company  was started in 2006, has 8 employees, We produced about 5,000 bbls last year  (2010) In state: case boxes, merchandising materials, printed goods, promotional stickers, chemicals, cleaning supplies. Aces &amp; Ates Coffee Stout uses coffee from Larry’s Beans.  Aviator Brewing started in Nov 2008 plans on distributing on their own.  
  • Craft beer = jobs Natty Greene&apos;s got started in downtown Greensboro NC in 2004 as a brewpub with 500+ occupancy (80 employees). In 2007 we added a production site with bottling capability (7 employees). Our second brewpub was added in the Glenwood South district in Raleigh in 2010 (75 employees). Our brewpub in Greensboro serves over 400,000 pints a year. Raleigh is just starting up. The production brewery brewed over 5000 bbls with distribution in Triad only for 2010. By the end of 2011 we plan to be state wide in our distribution close to 10,000bbls production. All three locations combined we brew over 50 different styles out of the 92 styles in the GABF Style Guide. Our Supplies for example come from within Greensboro (card board boxes for package), to NC (fresh hops) to from around the world (malt).
  • Craft beer = tax revenue The beer industry contributes 37,000 jobs and $3.8 billion to North Carolina&apos;s economy, according to the Beer Institute See the states in the blue – they have the highest tax rate per gallon NC has 6 th highest beer tax out of 50 states Taxes represent 40.8% of the retail price of beer. In comparison, total Federal, state, and local taxes equal 24.2% of final sales of all products (GNP) in the U.S.
  • Craft beer supports community Highland Brewery gives spent grain, hops and yeast to local dairy farms, and is working with local agricultural extension agencies to begin hop production in the state. Lone Rider Its good for local economy because one of our main focus is investing in charities. We donated approx 25K last year to charities. Our charity criteria is as following: Local community focused; &gt; 70% of proceeds going to individuals benefitting and not just operational costs.  We give our spent grains to local farmers.  Currently due to non-availability we cannot source our grains / hops locally. But we are in process of sourcing local hops (though they have to be for specialty batches). We do use local coffee roasters when we do specialty coffee casks.  We also partner with local bakery to make Shotgun Betty Beer Bread. Our spent grains and used wort.
  • Craft beer = Education Boone, NC -- Appalachian State University trustees recently voted unanimously to pursue state and federal permits to establish a brewery that would allow the university to sell beer made by  professors  and students in brewery classes. It&apos;s also a step in a continuing effort by the university to offer more classes in wine- and beer-making, and, eventually, start a four-year  degree program  in fermentation sciences
  • Craft beer supports agriculture Fullsteam Southern Lager, or any of their Plow to Pint beers, which are made with North Carolina agricultural products. Try Hogwash, a hickory-smoked porter; Carver Sweet Potato and First Frost, a wild persimmon ale. They hope to make a beer using only ingredients grown within 300 miles of Durham. Highland Brewery gives spent grain, hops and yeast to local dairy farms, and is working with local agricultural extension agencies to begin hop production in the state.
  • HOPS! NC was a hop-growing region as late as the 1920s Hops can sell for more than $10 a pound in small quantities, and it&apos;s not unusual for an acre to yield more than 2,000 pounds. USDA Crop Values Report: Regular hops - $3.55 Cotton – 63 cents Potatoes – 8 cents Sweet potatoes – 21 cents Blueberries - $1.39 Strawberries – 76 cents Peanuts – 27 cents Tobacco - $1.76
  • HOPS! 4 farms working with N.C. State University to explore the possibility of commercial hops growing are all clustered around Asheville NCSU scientists plan to perform chemical analysis of the North Carolina-grown hops. Austin said he hopes they will show unique regional characteristics, something that could add distinction to beers made with them. Experimental hop yard was established at the Lake Wheeler Road Field Laboratory in Raleigh, North Carolina. The experimental hop yard includes 200 total hops plants on 1/4 of an acre. The hop yard contains 10 different U.S. hops varieties planted randomly throughout the experimental site.  EchoView Farms – Weaverville, NC oast for drying, sustainable
  • State pride GABF = largest beer competition in the world 2010 competition drew 3,523 beers vying for medals  Gold, silver and bronze medals in 79 beer categories covering 133 beer styles.
  • State pride BRONZE 2004 —  Ham’s Restaurant &amp; Brewhouse  wins Bronze at the GABF for their Charlie’s Barley Amber Ale. GOLD: American-Style Brown Ale (47 Entries)SWEET JOSIE LoneRider Brewing Co. Raleigh, NC GOLD: Wood- and Barrel-Aged Strong Stout (34 Entries)BOURBON BARREL AGED SEXUAL CHOCOLATE IMPERIAL STOUT Foothills Brewing Winston-Salem, NC BRONZE: American-Style Amber Lager (39 Entries) FOOTHILLS OKTOBERFEST Foothills Brewing Winston-Salem, NC Carolina Brewery Flagship IPA (Gold Medal, Great American Beer Festival), Copperline Amber Ale (Gold Medal, World Beer Championships), and Sky Blue Golden Ale (Silver Medal, World Beer Championships).
  • Beer city USA 19,040 votes were cast Covered in National Huffington Post’s 12 Best Cities for Beer in the WORLD 24 Greatest Beer Cities in WORLD Top Ten BeerCities USA 2010 1. Asheville, NC 7389 38.80% 2. Portland, OR 6565 34.50% 3. San Diego, CA 884 4.60% 4. Philadelphia, PA 600 3.20% 5. Missoula, MT 515 2.70% 6. St. Louis, MO 421 2.20% 7. Seattle, WA 362 1.90% 8. Denver, CO 234 1.20% 9. Milwaukee, WI 227 1.20% 10. Fort Collins, CO 210 1.10%
  • What Can I Do? Anybody can become an enthusiast member of the North Carolina Brewer’s Guild! It’s a great way to show your enthusiasm and support for craft beer in North Carolina as well as get an inside track on the beer news, events, and seasonal releases in the state. For only $30 per year, enthusiast members receive the following: A North Carolina Brewers Guild T-shirt A North Carolina Brewers Guild Bumper Sticker A Membership Card entitling the holder to  exclusive benefits  at participating breweries, bars, and restaurants in every corner of North Carolina. Invitations to member-only events.
  • Oh, and there’s one more thing you can do: DRINK BEER FROM NORTH CAROLINA CRAFT BREWERS!!!!!
  • Ignite Durham NC Craft Beer

    1. 1. From Tobacco Road to Hops Haven: How Beer Will Help Rescue NC’s Economy <ul><li>Shane Johnston </li></ul>
    2. 2. <ul><li>I do not earn a living in the industry nor am I in any way compensated by any of the breweries or brewpubs mentioned in this presentation. Also, </li></ul>DISCLAIMER Shane T. Johnston, LLC. (“Presenter&quot;) is not a drinking advisory service, nor a registered drinking advisor or distributor and does not purport to tell or suggest which beers customers should buy or sell for themselves. The analysts and employees or affiliates of Presenter may drink beers in the breweries or brewpubs discussed here. You understand and acknowledge that there is a very high degree of risk involved in drinking bad beer. The Presenter, the authors, the publisher, and all affiliates of Presenter assume no responsibility or liability for your bad beer drinking and consequential results. Factual statements by the Presenter, or in his publications, are made as of the date stated and are subject to change without notice. It should not be assumed that the methods, techniques, or indicators presented in this presentation will be profitable or that they will not result in losses. Past results of any individual drinker or drinking buddy associated with Presenter are not indicative of future beers drank by that drinking or drinking buddy, and are not indicative of future beers to be realized by you. In addition, the indicators, strategies, columns, articles and all other features of Presenter’s information (collectively, the &quot;Information&quot;) are provided for informational and educational purposes only and should not be construed as drinking advice. Examples presented in Presenter’s presentation are for educational purposes only. Such set-ups are not solicitations of any order to buy or sell. Accordingly, you should not rely solely on the Information in making any drinking decision. Rather, you should use the Information only as a starting point for doing additional independent research in order to allow you to form your own opinion regarding beer. You should always check with your licensed drinking buddy, brewer and bartender to determine the suitability of any beer.
    4. 4. Fooled ya, hipsters.
    5. 5. Craft Beer to the rescue!
    6. 7. Brew near you.
    7. 11. Community Brewery
    8. 12. Brew School
    9. 13. Plow to pint
    10. 14. HOPS!
    11. 16. Beer pride
    12. 18. Heaven?
    13. 19. But what can I do?
    14. 20. Keep up the good work!