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•
•
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• ONE MORE EXAMPLE
•
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RECRUITMENT

BRAND LOVE

AWARENESS
CLOSE TO TRIAL
OPPORTUNITY

CONTENT

USAGE-BASED
CONTEXT

ALIGNED TO
PASSIONS/LIFESTYLE...
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
Communications Trends in Advertising and Marketing
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Communications Trends in Advertising and Marketing

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A deck that I presented to the IMM Conference in 2013

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Communications Trends in Advertising and Marketing

  1. 1. • • •
  2. 2. • • •
  3. 3. • • •
  4. 4. • •
  5. 5. • ONE MORE EXAMPLE
  6. 6. • • •
  7. 7. • • •
  8. 8. RECRUITMENT BRAND LOVE AWARENESS CLOSE TO TRIAL OPPORTUNITY CONTENT USAGE-BASED CONTEXT ALIGNED TO PASSIONS/LIFESTYLE ‘COMMUNITIES’ HOW “DIGITAL” PLAYGROUND WHEN (TIME) “PHYSICAL” PLAYGROUND WHERE (PHYSICAL)
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