Ncm Overview
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  • 1. SUMMER 2008: Biggest Box Office Ever! WINTER 2009: Highest Grossing Box Office for the Start of a Year! SUMMER 2009: SET TO BREAK RECORDS: Be A Part of the Action! Sources: boxofficemojo.com Movie release dates subject to change Special Savings Offer: Sign by 5/15/09: Receive 33% Off a contract of 13 weeks or more Sign by 5/29/09 : Receive 25% Off a contract of 13 weeks or more Harry Potter and the Half-Blood Prince The Harry Potter series has: Grossed $1.4B Ice Age: Dawn of Dinosaurs 2006 Ice Age: The Meltdown: Grossed $195M Transformers: Revenge of the Fallen 2007 Transformers: Grossed $319M Land of the Lost Will Ferrell’s last four flicks: Grossed $400M Up The last four Pixar flicks: Grossed $936M Night at the Museum 2 2006 Night At The Museum: Grossed $251M Angels & Demons 2006 The Da Vinci Code: Grossed $218M X-Men Origins: Wolverine 2006 X-Men: The Last Stand: Grossed $234M
  • 2. The Movies: America’s Favorite Entertainment Destination Source: MPAA 2007 Entertainment Industry Market Statistics, Billboard Magazine November 2007, Crain’s New York Business January 2008 Attendance Concerts: 51 Million Shows: 12 Million Sporting Events: 198 Million Movies: 1.4 Billion
  • 3. Cinema Delivers Key Consumers
    • They’re on the go: 18-30 year-olds spend less time with most traditional media and more time out-of-home than the average adult 18+
    • They pay attention to movie advertising: among the vast majority who go to the movies, 84% notice movie theater advertising
    • And they’re spending time in places where your products and services are sold: movie enthusiasts are more likely than non-enthusiasts to visit:
    Source: Aegis Media Americas’ Posterscope USA, Out-of-Home Consumer Survey, August 2007 Key findings from Aegis/Posterscope Out-of-Home Consumer Survey; August 2007 Malls Casual Dining Restaurants Bars Coffee Shops Gyms Airports
  • 4. Cinema Advertising Breaks Through
  • 5. 2009 Sees a Record-Breaking Winter
    • The first two months of 2009 tallied $1.78 billion —a 16% increase over the same period in 2008
    • Hollywood saw its first ever BILLION-dollar January in 2009
      • An unprecedented $1.01 billion in revenue was generated—an increase of more than 20% over January 2008
      • Moviegoers bought 141 million movie tickets—up 16% from 121 million in 2008
      • Paul Blart: Mall Cop helped usher in the best Martin Luther King weekend in history ($231 million total for Mon.-Fri.)
      • Taken grossed $24.6 million, earning it the second-best Super Bowl weekend opening in history (behind the Hannah Montana Concert Movie in 2008)
      • Every weekend in January made at least $100 million+
    • February 2009 marked the highest-grossing February ever:
      • The final tally came in at nearly $770 million, a 10% increase over last year
      • Slumdog Millionaire saw its biggest month in release—four months after being released—pulling in $46 million in February
    Recession-weary audiences generate the highest-grossing start to a year on record Sources: box officemojo.com, “Biggest January ever for Hollywood” – February 2, 2009, The Los Angeles Times.
  • 6. When this Story is Front Page of the New York Times, it Begs a Reminder… If You’re Not in Cinema, You Should Be While much of the economy is teetering between bust and bailout, the movie industry has been startled by a box-office surge that has little precedent in the modern era. Suddenly it seems as if everyone is going to the movies, with ticket sales this year up 17.5 percent, to $1.7 billion , according to Media by Numbers, a box-office tracking company. And it is not just because ticket prices are higher. Attendance has also jumped, by nearly 16 percent . If that pace continues through the year, it would amount to the biggest box-office surge in at least two decades. Americans, for the moment, just want to hide in a very dark place, said Martin Kaplan, the director of the Norman Lear Center for the study of entertainment and society at the University of Southern California. “It’s not rocket science,” he said. “People want to forget their troubles, and they want to be with other people.” Helping feed the surge is the mix of movies, which have been more audience-friendly in recent months!... Posted at http://www.nytimes.com by Michael Cieply and Brooks Barnes February 28, 2009 “ In Downturn, Americans Seek Silver-Screen Lining”
  • 7. 9% Growth Since 2006
    • 11 Theaters
    • 120 Screens
    • 5.8 Million in Annual Attendance
    NEW MEXICO BIG SCREENS BIG ADVANTAGES
    • Frequent moviegoers are 11% more likely have attended college
    • Frequent moviegoers are 16% more likely to have graduated college
    • Frequent moviegoers are 30% more likely to make $75,000 or more
    • Frequent moviegoers are 40% more likely to make $100,000 or more
    IN ALBUQUERQUE OUR PATRONS ARE EDUCATED AND HAVE HIGH INCOME THE AGES OF MOVIEGOERS IN ALBUQUERQUE
    • 34.1% - 18 - 34
    • 40.3% - 35 - 54
    • 25.6% - 55+
    IN ALBUQUERQUE OUR PATRONS WORK IN A VARIETY OF PROFESSIONAL OCCUPATIONS
    • Frequent moviegoers are 7% more likely to work in sales/offices
    • Frequent moviegoers are 33% more likely to work in professional fields
    • Frequent moviegoers are 9% more likely to work in management/business/finance
  • 8. Cinema’s Recall Scores Can’t Be Beat
      • *Source: Morgan Stanley Dean Witter, 2001; Cinema Recall (i.e. September 2007 NCM On-Screen IAG Report); LSU Manship School of Mass Communications, June 2003 for O-O-H
  • 9. Source: OTX FirstLook Survey, May 2006 Patrons Enjoy FirstLook
  • 10. Cinema Advertising Ranks First Among 40 Media Categories For Advertising Attentiveness
    • Pre-movie video advertising is the highest indexing medium among audiences who say they are "very likely/extremely likely" to pay attention to advertising in 21 media categories.
    • Pre-movie video advertising indexes 134 compared to the average attentiveness of 100. (Pre-movie video advertising is 34% higher than the index average).
    As Seen in Myers Report   Likelihood To Pay Attention To Advertising Messages Index   Movie Theaters  Pre-movie video entertainment 134   Movie Theaters  Pre-movie slide messages 122   Movie Theater lobbies (posters, video, kiosks, etc.) 118   Home, Food & Family Interests Magazines 117   Entertainment Weeklies 116   Websites you visit for TV and movie related information 113   Primetime Drama Series 108   Women's Lifestyle and Special Interests Magazines 107   News Magazines 102   Travel Publications 101   Situation Comedies 99   Primetime Reality Series 99   Elevator TV Screens 93   Primetime Variety / Competition Shows 87   Video displays in public locations 87   Men's Lifestyle and Special Interests Magazines 87   Gossip Tabloids 86   Video displays at Retailers 85   Dramadies and Primetime Soaps 84   Business Publications 84   Video in Grocery and Drug Stores 72
  • 11. Cinema is One of the Most Engaging Ad Environments of all Major Media Consumers pay attention to ads in cinema at a rate of 2.5 times greater than television * *Source: Jack Myers Media Business Report, "Jack Myers Emotional Connections Survey of 8,000 Americans on Audience Attentiveness to Advertising" as cited in JackMyers.com "Daily Data," as cited March 18, 2008, NCM Attitude and Recall Test, April 2008;
  • 12. Cinema Ads Drive Purchase Intent Cinema ads are TWICE as effective as television ads driving consumers to consider purchasing a product being advertised Source: Myers Publishing/OTX, October 2006, NCM Primary Studies May 2003 – June 2007