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What Should I Charge?

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Watch the full vide of the talk at Modern Tribe: http://tri.be/what-should-i-charge/ …

Watch the full vide of the talk at Modern Tribe: http://tri.be/what-should-i-charge/

The most common question I get when speaking to new, and even experienced, freelancers is "What should I charge?"

How should I set my rate: http://tri.be/are-you-working-for-free/
Hourly or Fixed: http://tri.be/charging-hourly-vs-fixed-price/
How much will I make this year: http://tri.be/freelancers-guide-to-sales-measuring-your-sales-pipeline/

I have a formula I use to raise or lower my rate, as well as some key strategies you can use to set up a good game plan. The key is to be intentional and strategic.

This talk was given at International Freelancers Day 2011: http://www.internationalfreelancersday.com/

Published in: Business, Career
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  • 1. WHAT SHOULD I CHARGE?Strategies for Longevity and Happiness in a Freelance Career
  • 2. Hi, I’m Shane & I run a 100% FREELANCE   driven agency.    
  • 3. A FEW OF OUR FRIENDS (some people call them clients)   http://tri.be
  • 4. Define Your Rate byI N D U S T R YLIFESTYLESALES
  • 5. I Started At $25 Per HourContent Management ° Banner Design ° Audio Processing
  • 6. EXPERIENCEI Had Self-Taught Skills But No Experience
  • 7. LOCATIONCustomers in Silicon Valley Expected a Higher Rate
  • 8. NICHE If You Had Money, I Brought the Hustle
  • 9. I Charged What The Industry Told Me To  When you have no idea how to price your work, the clients you find will gladly decide for you.
  • 10. Until The Day My Wife Wanted a House When a job or industry defines your income, it defines your lifestyle.
  • 11. How about using your ideallifestyle to set your rate?
  • 12. According to the BankTo Buy a House, I Needed $4,000 After Tax Money
  • 13. +25% for Taxes$5,333 Always remember to budget for TAXES when calculating the income you need.
  • 14. WITH BUSINESS EXPENSES: $6,000 1.  Rents & Utilities 2.  Equipment 3.  Advertising / Marketing 4.  Professional Services
  • 15. HOW MUCH TIMEDO YOU ACTUALLY BILL? I legitimately billed an average of 30 hours per week and needed to gross 6k per month. $6,000 / 130 hours = $46 / hour. Hint, the average weeks per month is 4.33
  • 16. MY IDEAL LIFESTYLE Required I Charge $46/hr!
  • 17. NOT 1 CLIENT OBJECTEDI was dreading a huge confrontation, but all I got waslove.
  • 18. Time passed and myability to sell and my reputation grew!
  • 19. 50% of legitimate gigs I hadTO DECLINE People were competing for my availability!
  • 20. SO I RAISED MY RATES AGAIN
  • 21. Until I Had to Do Some SalesA rate is simply a reflection of thedemand for your services. When yourproduct is YOU, sales defines yourrate.
  • 22. Wash, Rinse, Repeat. Sell until you are turning down gigs. Raise your rates until you need to sell.
  • 23. FROM $25 to $250 in 10Yrs
  • 24. CONCLUSION: Define Your Rate bySALESLIFESTYLEYI N D U S T R
  • 25. @justlikeair shanepearlman.com

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