6 Brands that understand how to market to 'Generation Y'

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The youth market has never been so cynical, overstimulated and dispersed, so how can brands cut through the noise and reach their targets? By taking a lead from some of the best in the …

The youth market has never been so cynical, overstimulated and dispersed, so how can brands cut through the noise and reach their targets? By taking a lead from some of the best in the business.

See here for more info, or connect with me on Twitter:
http://wallblog.co.uk/2013/05/10/how-savvy-digital-brands-are-getting-smarter-at-engaging-generation-y/

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  • 1. Monday 13 May 2013
  • 2. 6 brands that understand how to market to ʻGeneration Yʼ@shaneoleary1http://www.shaneoleary.meMonday 13 May 2013
  • 3. 1: RED BULLContentMonday 13 May 2013
  • 4. 1: RED BULLPassion PointsMonday 13 May 2013
  • 5. 2: VIRGIN MOBILEContentMonday 13 May 2013
  • 6. 2: VIRGIN MOBILEPassion PointsMonday 13 May 2013
  • 7. 3: COCA COLADispersed StrategyMonday 13 May 2013
  • 8. 3: COCA COLASponsorship ActivationMonday 13 May 2013
  • 9. 4: BEATS BY DREInfluencer StrategyMonday 13 May 2013
  • 10. 4: BEATS BY DREInfluencer StrategyMonday 13 May 2013
  • 11. 5: BUDWEISERBranded Event CreationMonday 13 May 2013
  • 12. 5: BUDWEISERPassion PointsMonday 13 May 2013
  • 13. 6: MOUNTAIN DEWContentMonday 13 May 2013
  • 14. 6: MOUNTAIN DEWPassion PointsMonday 13 May 2013
  • 15. KEY TAKEAWAYSCareful, credible alignment with celeb/music/sports influencersCreating content and empowering fans to do likewiseEmbedding brand authentically into fan passion pointsDigital heavy campaigns, backed by niche, targetet ATL spendDispersed, scattergun approach with plenty of vehiclesWillingness to provide value and trial new technologiesMonday 13 May 2013
  • 16. Thank YouMonday 13 May 2013
  • 17. Thank YouWant to know more?@shaneoleary1http://www.shaneoleary.meMonday 13 May 2013