Silverlight Splashes Out Shane Morris User Experience Evangelist Microsoft

Cross Browser Cross Platform Rich Media Experiences Rich Internet Applications (RIAs) What is it?

Cross Browser

Cross Platform

Rich Media Experiences

Rich Internet Applications (RIAs)

Why Silverlight? Liberate your media Liberate your developers Rich Media Experiences Rich Interactive Experiences Silverlight 1.0 Silverlight 1.1

Liberate your media

Aussie Adopters

Aussie Adopters

Aussie Adopters

Silverlight 1.0 : Rich Media Experiences Quality Stunning HD video quality DVD-like interactivity and overlays Flexible Development Integrate w/ existing AJAX frameworks SMPTE-standard VC-1, WMV and MP3 Delivery Live Streaming or On-Demand Performance, scale and cost advantages over other solutions

Quality

Stunning HD video quality

DVD-like interactivity and overlays

Flexible Development

Integrate w/ existing AJAX frameworks

SMPTE-standard VC-1, WMV and MP3

Delivery

Live Streaming or On-Demand

Performance, scale and cost advantages over other solutions

HELLO WORLD

Anatomy of a Silverlight Application Nervous Seagulls

Anatomy of a Silverlight Application JavaScript XAML HTML, CSS

Demo : Silverlight 1.0

BEYOND PLAY/PAUSE/STOP/REWIND

New Opportunities

TOOLS

`

Designer/developer experience designers & developers: Speak different languages designers design developers add business logic designer developer

designers & developers:

Speak different languages

Designer/developer experience designers & developers: Speak the same language designers design designers & developers: Speak different languages developers add business logic designer developer

designers & developers:

Speak the same language

designers & developers:

Speak different languages

DEMO: EXPRESSION STUDIO

Silverlight Web Media Ecosystem Create Distribute Experience Up to 2x streaming scalability over Windows Server 2003 New Secure content delivery over SSL and Cache/Proxy support New IIS7 Media Pack with bit-rate throttling for lower cost for downloaded media Expression Encoder for publishing with Silverlight Expression Blend for creating media experiences + Existing ecosystem of WMV technology partners / solution providers Interactivity, video, and animation in browser and/or full screen Seamless, Fast Installation for End Users Consistent experience on Mac , Windows and Linux

Media Acronyms Video: WMV V7, V8, V9, VC-1 Audio: WMA V7, V8, V9 (standard), MP3 Multiple options for deploying media HTTP progressive download Integration with Windows Media Server Extensive WMV ecosystem Cost/Benefit Significantly lower encoding cost Significantly higher performance 15x acceleration by Tarari 20% higher quality at comparable bit rate

Acronyms

Video: WMV V7, V8, V9, VC-1

Audio: WMA V7, V8, V9 (standard), MP3

Multiple options for deploying media

HTTP progressive download

Integration with Windows Media Server

Extensive WMV ecosystem

Cost/Benefit

Significantly lower encoding cost

Significantly higher performance

15x acceleration by Tarari

20% higher quality at comparable bit rate

Silverlight 1.1 : Rich Internet Applications Controls Widgets for complex applications Cross Platform Performance Compiled .NET code Development Model .NET Visual Studio Expression Studio

Controls

Widgets for complex applications

Cross Platform

Demo : Silverlight 1.1

ADOPTION

Silverligh t Low Cost, High Quality Media Compelling, Cross-Platform User Experiences Flexible Programming Model with Collaboration Tools

SILVERLIGHT Enriched browser experience

Enriched browser experience

Thank You Shane Morris [email_address] blogs.msdn.com/shanemo microsoft.com/silverlight microsoft.com/expression Expression Studio evaluations up the front