Self-Organising maps for Customer Segmentation using R. …
Self-Organising maps for Customer Segmentation using R.
These slides are from a talk given to the Dublin R Users group on 20th January 2014. The slides describe the uses of customer segmentation, the algorithm behind Self-Organising Maps (SOMs) and go through two use cases, with example code in R.
Accompanying code and datasets now available at http://shanelynn.ie/index.php/self-organising-maps-for-customer-segmentation-using-r/.