Student Studios Deck


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PPT for new IPTV and Cable channel for the college (UGC) space.

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Student Studios Deck

  1. 1. April 2009 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  2. 2. Table of Contents About Student Studios 03-08 University Universe 09-13 Programming Strategy 14-16 SGC 17-27 In-House 28-35 Revenue Model 36-42 Target Advertisers 43-46 Sales Strategy 47-52 Sales Prospects 53-56 Integrated Platforms 57-58 Technology 59-63 Distribution 64-67 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  3. 3. About Student Studios 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  4. 4. 06/09/09 CONFIDENTIAL - CONFIDENTIAL <ul><li> BACKGROUND </li></ul><ul><li>There are over 250 student TV channels in the US, UK and Canada producing content that is only ever seen on screens in the dorms, local access , Union bars or on a website. </li></ul><ul><li>There are around 200 film and TV schools/departments and 35 journalism schools in the US, UK and Canada producing content that is generally only used in coursework and résumés. </li></ul><ul><li>Around the world, there is a wealth of student generated news, entertainment, music, arts and sports content. </li></ul><ul><li>Production quality and volume is high. Student Studios is able to draw from a rich catalogue of engaging student produced content. </li></ul><ul><li>Just imagine if someone could aggregate the best of all this content and produce a single international channel showcasing the premiere student programming from the US, UK and Canada... </li></ul>
  5. 5. 06/09/09 CONFIDENTIAL - CONFIDENTIAL <ul><li>INTRODUCING STUDENT STUDIOS </li></ul><ul><li>Student Studios is the US’s only 24/7 student network available over Internet2 and regular internet as well. </li></ul><ul><li>Student Studios is the UK’s only 24/7 student television channel, broadcasting content produced by students, for students. </li></ul><ul><li>Student Studios showcases student-produced programming in TV, film, animation, theatre, music, dance, journalism and experimental. </li></ul><ul><li>Student Studios provides a structured environment for students to create short programming elements which are edited and combined to produce complete shows </li></ul><ul><li>Student Studios invests in training and the development of student talent and works with the industry to provide recognition for great content and vocational opportunities beyond education. </li></ul><ul><li>Student Studios works with commercial partners to sponsor cult shows and develop new programming with the student TV community. </li></ul>
  6. 6. 06/09/09 CONFIDENTIAL - CONFIDENTIAL STUDENT STUDIOS Management Chris Rooke- Chief Executive Officer After spending 9 years as the VP of Domestic Sales at King World New Media Group and the past 3 as SVP of Interactive Media at CBS Television, Chris brings extensive knowledge and experience in Entertainment, Interactive Media and Broadcast Television industries. Proven market maker across disciplines. Expertise in strategic positioning, value and demand creation, relationship marketing, needs assessment, high-level sales & negotiations, market assessment/analysis. Shane Walker- President/Head of Programming Shane has been in the college IPTV space since 2002. He founded the first channel called The U Network, which merged with OSTN (Open Student Television Network) in Cleveland. He ran business development, OSTN UK and the programming arm of OSTN. He is considered an industry expert in the space of student-produced content. He brings with him, relationships with over 300 universities in the UK and North America.
  7. 7. 06/09/09 CONFIDENTIAL - CONFIDENTIAL <ul><li> STUDENT STUDIOS </li></ul><ul><li>Management </li></ul><ul><li>Cynthia Kacar- Business Development Consultant </li></ul><ul><li>Bob Haynes (London)- Director of Sales, Student Studios UK </li></ul><ul><li>Shaun Illingworth (Canada)- Director, Student Studios Canada </li></ul>
  8. 8. 06/09/09 CONFIDENTIAL - CONFIDENTIAL <ul><li> STUDENT STUDIOS </li></ul><ul><li>Potential Board </li></ul><ul><li>Chris Rooke- Chief Executive Officer </li></ul><ul><li>Shane Walker- President/Head of Programming </li></ul><ul><li>Brian Benz- Campus Televideo (distribution partner) </li></ul><ul><li>Chris Wagner- JumpTV (distribution partner) </li></ul><ul><li>Marcus Liassides- INUK Network (distribution partner) </li></ul><ul><li>Naiyer Imam- Media Marshal (technology partner) </li></ul><ul><li>Larry Meistrich- Nehst Studios (content partner) </li></ul>
  9. 9. University Universe 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  10. 10. 06/09/09 CONFIDENTIAL - CONFIDENTIAL Prosumers Student Studios has the unique advantage of having its consumers also be its producers. The students watching the channel are also the students creating the content. There are approximately 2.3 million college students in the UK, 1 million in Canada and 22 million in the US. As their chosen studies suggest, students hail from diverse backgrounds and hold strong individual personalities. Student Studios will broadcast a diverse selection of programming to suit all student needs.
  11. 11. 06/09/09 CONFIDENTIAL - CONFIDENTIAL <ul><li> Student Media Consumption </li></ul><ul><li>Students watch 2 hours of TV a day…usually between 10pm and 1am. </li></ul><ul><li>In the UK student accommodation does not provide cable / satellite & traditional analogue reception is poor. </li></ul><ul><li>Laptops and desktop computers now provide a superior TV viewing experience. </li></ul><ul><li>PC’s and laptops also enable multi-tasking. </li></ul><ul><li>Students can watch TV, revise, check their email and poke their friends on Facebook, simultaneously. </li></ul><ul><li>Many believe that using a laptop to view TV, does not require a TV license. </li></ul>
  12. 12. 06/09/09 CONFIDENTIAL - CONFIDENTIAL <ul><li>UK Online Video Consumption </li></ul><ul><li>UK consumers are the most likely to download streamed video content, according to comScore. </li></ul><ul><li>The statistics from comScore’s latest study reveal that 80 per cent of the UK online population &quot;initiated&quot; a </li></ul><ul><li>video stream in April 2007, compared to 76 per cent in the US, 79% in France and 70 per cent in Germany. </li></ul><ul><li>In the UK, users spent 10 per cent of their total time online viewing video online. </li></ul><ul><li>The study also reported on the most popular streaming sites.  Of the 1.98 billion streams that were initiated in </li></ul><ul><li>the UK in April 2007, 38 per cent or 608.1 million were initiated with Google or its subsidiary sites, including </li></ul><ul><li>   </li></ul><ul><li>Also featuring in the top five were Yahoo sites, with 57.7 million streams, BBC sites with 32.2 million streams, </li></ul><ul><li>Fox Interactive Media with 26.1 million streams and Microsoft sites with 17.3 million streams.  </li></ul><ul><li>Student Studios will deliver a live 24/7 stream through INUK’s Freewire Platform. Key shows and content will also be made available through its website, Youtube, Google and other platforms will be integral to the marketing of individual shows and programming. </li></ul>
  13. 13. 06/09/09 CONFIDENTIAL - CONFIDENTIAL The Business Case Accenture's 2007 Global Content Study is based on interviews with 110 senior executives at advertising, film, music, publishing, radio, internet, video game and television firms in North America and Europe. 57% of executives regard the rapid growth of user-generated content - including amateur digital videos, podcasts, mobile phone photography and social-media blogs - as one of the top three challenges they face. 53% think &quot;short form content&quot; offers the greatest opportunities for new content going forward, against just 11% voting for &quot;long form&quot; or &quot;full length&quot; video longer than 60 minutes. 68% believe their businesses will be making money from UGC within three years. 62% look to &quot;new platforms&quot; as the most important key to growth, followed by 31% saying &quot;new content“. Student Studios is set to become one of the first profitable IPTV initiatives, relying on short form student content combined with a mix of professional and culturally accepted long form content. Student Studios will offer advertisers a wide, forward looking suite of advertising tools that delivers highly targeted, low cost, zero wastage brand communications.
  14. 14. Programming Strategy SGC 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  15. 15. <ul><li>Financial: </li></ul><ul><li>To develop and grow the channel through the top North American and UK Student Produced Content and through its in-house productions (tent poles) within the first 18 months. </li></ul><ul><li>Look & Feel: </li></ul><ul><li>To create a unique and edgy brand that will attract the loyalty of the 18-24 viewers. This will apply to the channel and the website. </li></ul><ul><li>Content: </li></ul><ul><li>Student Studios will develop, produce and co-produce shows in-house that will guarantee viewership for specific days and slots. These assets will be the cornerstone of our ad-based revenue stream. </li></ul><ul><li>Student Studios Events will be an arm of the studios that will maximize the channel’s reach by securing rights to the most popular student events in the US and UK. Example: Beach Break Live and VIBE 13 (University of California, Irvine) </li></ul><ul><li>Membership Development: </li></ul><ul><li>To develop and nurture relationships with the top content universities in the world </li></ul>06/09/09 CONFIDENTIAL - CONFIDENTIAL
  16. 16. Student Studios Schedule Sample… 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  17. 17. Student & University Submissions 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  18. 18. 06/09/09 CONFIDENTIAL - CONFIDENTIAL SGC Student Generated Content The user generated online video market exploded in 2006 and by the end of the year, user generated videos made up 47% of the total online video market in the US. By 2010 more than half (55%) of all the video content consumed online in the US will be user generated, representing 44 billion video streams. At least 100million clips are watched every day on YouTube. YouTube's success lies in its ability to give everyone a chance at sharing original and appropriated video content with the world, free of top-down control: You, too, can make a video, post it online and become an overnight star. Student Studios is the only 24/7 channel exclusively devoted to student-produced programming, it is the training ground for the entertainment industry, an inspirational platform for student film makers. On Student Studios, students are not only creating content but they are also making the important programming decisions that appeal to their peer viewing audience.
  19. 19. The following are Student Studio’s top US content contributors: University of Southern California (USC) University of California Los Angeles Harvard University (HRTV) Yale University (YTV) Brigham Young University Emerson University (Emerson Channel) University of Miami (UMTV) University of Maryland (UMTV) University of Nevada Las Vegas (UNLV) University of California Irvine (Anteater TV) University of Central Florida (UCF) University of Florida (Documentary Institute) Florida State University University of Michigan (WOLV) Michigan State University Syracuse University (Orange TV) University of North Carolina (STV) Duke University (Cable 13) New York University Ohio State University Washington State University Brown University (Brown TV) Member Contributors: US 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  20. 20. The following are Student Studio’s top UK content contributors: Sheffield Leeds UCE Birmingham Manchester UCL Nottingham Warwick Loughborough Royal Holloway University of Wales (Abyst) Goldsmith Lancaster Sussex Kingston UC Falmouth Anglia Ruskin Brunel Sheffield Hallam Oxford Brookes University of Arts London Coventry Salford University of Greenwich University of Derby Southampton Solent University of Bath Canterbury Christ Church Hertfordshire Roehampton Bristol Northampton Edge Hill University of Glasgow Cambridge University Oxford University London School of Econ. University of Stirling University of Plymouth Glamorgan University of Lincoln Winstanley College Bournemouth Member Contributors: UK 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  21. 21. The following are Student Studio’s potential Canadian content contributors: Member Contributors: Canadian Colleges (Orion Network) 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  22. 22. The following are Student Studio’s potential Canadian content contributors: Member Contributors: Canadian Universities (Orion Network) 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  23. 23. The following are Student Studio’s potential Canadian content contributors: Member Contributors: Canadian Universities (CANARIE Network) <ul><li>Acadia University </li></ul><ul><li>Brandon University </li></ul><ul><li>British Colombia Institute of Technology (BCIT) </li></ul><ul><li>Carleton University </li></ul><ul><li>Dalhousie University </li></ul><ul><li>École Polytechnique de Montréal </li></ul><ul><li>Emily Carr University </li></ul><ul><li>Grant MacEwan College </li></ul><ul><li>McGill University </li></ul><ul><li>McMaster University </li></ul><ul><li>Memorial University of Newfoundland </li></ul><ul><li>Queen's University </li></ul><ul><li>Royal Roads University </li></ul><ul><li>Ryerson University </li></ul><ul><li>Seneca College </li></ul><ul><li>Simon Fraser University </li></ul><ul><li>Thompson Rivers University, Open Learning </li></ul><ul><li>Université de Moncton </li></ul><ul><li>Université de Montréal </li></ul><ul><li>Université de Sherbrooke </li></ul><ul><li>Université du Québec </li></ul><ul><li>University of Alberta </li></ul><ul><li>University of British Columbia </li></ul><ul><li>University of Calgary </li></ul><ul><li>University of Manitoba </li></ul><ul><li>University of New Brunswick </li></ul><ul><li>University of Northern British Columbia </li></ul><ul><li>University of Ottawa </li></ul><ul><li>University of Prince Edward Island </li></ul><ul><li>University of Regina </li></ul><ul><li>University of Saskatchewan </li></ul><ul><li>University of Toronto </li></ul><ul><li>University of Victoria </li></ul><ul><li>University of Waterloo </li></ul><ul><li>University of Western Ontario </li></ul><ul><li>York University </li></ul>06/09/09 CONFIDENTIAL - CONFIDENTIAL
  24. 24. <ul><li>Student-produced programming </li></ul><ul><ul><li>Film </li></ul></ul><ul><ul><ul><li>Short Form </li></ul></ul></ul><ul><ul><ul><li>Documentary </li></ul></ul></ul><ul><ul><ul><li>Feature Length </li></ul></ul></ul><ul><ul><ul><li>Digital Animation </li></ul></ul></ul><ul><ul><ul><li>Experimental </li></ul></ul></ul><ul><ul><ul><li>Music Videos </li></ul></ul></ul>06/09/09 CONFIDENTIAL - CONFIDENTIAL
  25. 25. <ul><ul><li>Television Formats </li></ul></ul><ul><ul><ul><li>News </li></ul></ul></ul><ul><ul><ul><li>Magazine </li></ul></ul></ul><ul><ul><ul><li>Talk </li></ul></ul></ul><ul><ul><ul><li>Sitcom </li></ul></ul></ul><ul><ul><ul><li>Soap </li></ul></ul></ul><ul><ul><ul><li>Dating Games </li></ul></ul></ul><ul><ul><ul><li>Late Night </li></ul></ul></ul><ul><ul><ul><li>Reality </li></ul></ul></ul><ul><ul><ul><li>Drama </li></ul></ul></ul>06/09/09 CONFIDENTIAL - CONFIDENTIAL
  26. 26. <ul><ul><li>International Student Film Festivals </li></ul></ul><ul><ul><ul><li>Kodak Filmschool Competition </li></ul></ul></ul><ul><ul><ul><li>Ivy Film Festival (Ivy League) </li></ul></ul></ul><ul><ul><ul><li>Canes Film Festival (Miami) </li></ul></ul></ul><ul><ul><ul><li>Student Academy Awards </li></ul></ul></ul><ul><ul><ul><li>Campus Movie Fest </li></ul></ul></ul><ul><ul><ul><li>48 Hour Film Festival </li></ul></ul></ul>06/09/09 CONFIDENTIAL - CONFIDENTIAL
  27. 27. <ul><ul><li>Content produced by HE Institutions </li></ul></ul><ul><ul><ul><li>Educational </li></ul></ul></ul><ul><ul><ul><li>Promotional </li></ul></ul></ul><ul><ul><ul><li>Political </li></ul></ul></ul><ul><ul><ul><li>Research </li></ul></ul></ul>University-Produced Content 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  28. 28. Programming Strategy In-House 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  29. 29. Student Studios Productions <ul><ul><li>Student Studios will co-produce original TV shows with the top film and TV institutions in US, Canada and the UK. </li></ul></ul><ul><ul><li>Nehst Studios will act as a producing partner providing a direct link to Hollywood. </li></ul></ul><ul><ul><li>JumpTV will act as a producing partner providing support into the collegiate and international market. </li></ul></ul><ul><ul><li>Chicago Improv Productions will act as a producing partner. </li></ul></ul>06/09/09 CONFIDENTIAL - CONFIDENTIAL
  30. 30. Student Studios Productions <ul><li>SKITZ </li></ul><ul><li>This show is a 30 minute program that showcases the top college comedy troupe in the US, UK and Canada each week. </li></ul><ul><li>Modelled after Saturday Night Live, each episode will present skits that are shot on-location at the hosting university. </li></ul><ul><li>Each week, the competing troupes will be given a product/company to write around. This will be the subject of the skits. Example: iPhone </li></ul><ul><li>The ULTIMATE UGC-Branded Entertainment!! </li></ul><ul><li>Skitz will also be seen as a separate VOD. </li></ul>06/09/09 CONFIDENTIAL - CONFIDENTIAL
  31. 31. Student Studios Productions <ul><li>Creation Generation </li></ul><ul><li>This show is a 30 minute program that showcases the top fine art students in the UK. This show can be fully supported by government grants or funding. The institutions include Royal Academy of Dance, Royal Academy of Dramatic Arts, Royal Academy of Music and the British Film Institute. </li></ul><ul><ul><li>Dance: Modern, Ballet </li></ul></ul><ul><ul><li>Music: Symphony, Orchestra, Chorus </li></ul></ul><ul><ul><li>Theatre: Plays, Opera </li></ul></ul>06/09/09 CONFIDENTIAL - CONFIDENTIAL
  32. 32. Student Studios Productions <ul><li>Cambridge Footlights Live </li></ul><ul><li>Sasha Baron Cohen, Emma Thompson, John Cleese and Hugh Laurie are only a few of the famous actors to get their start at this prestigious comedy troupe. </li></ul><ul><li> </li></ul><ul><li>This show is a 30 minute program that showcases the </li></ul><ul><li>top fine art students in the UK. This show can be fully </li></ul><ul><li>supported by government grants or funding: </li></ul>06/09/09 CONFIDENTIAL - CONFIDENTIAL
  33. 33. Student Studios Productions <ul><li>Student Start-up </li></ul><ul><li>What if cameras captured the inception of “Google”, “Facebook “ and “Napster”? They were all started in college dorm rooms. </li></ul><ul><li>Student Start-up is a reality show where the best start-up ideas from the world’s top MBA students are put to the test. </li></ul><ul><li>The show will be hosted at Waterloo University’s groundbreaking “Velocity” Incubator. </li></ul><ul><ul><li>Harvard Business School   </li></ul></ul><ul><ul><li>IMD (Switzerland) </li></ul></ul><ul><ul><li>The Wharton School </li></ul></ul><ul><ul><li>INSEAD (France)  </li></ul></ul><ul><ul><li>Stanford Business School   </li></ul></ul><ul><ul><li>MIT Sloan School of Management   </li></ul></ul><ul><ul><li>Columbia Business School   </li></ul></ul><ul><ul><li>London Business School (UK) </li></ul></ul><ul><ul><li>Kellogg School of Management </li></ul></ul>06/09/09 CONFIDENTIAL - CONFIDENTIAL
  34. 34. Student Studios Productions Homecoming Each episode will bring a famous person back to their alma mater university. Filmed in front of a live student audience on campus the celebrity will get to talk to their old professors, roommates and reminisce about their most memorable experiences at university. Then they will tell their journey from college to stardom. David Schwimmer (Northwestern University) Val Kilmer (Julliard) Ashley Judd (University of Kentucky) Enrique Iglesias (University of Miami) Benicio Del Toro (UC San Diego) Kate Beckinsale (Oxford) 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  35. 35. Student Studios Productions One-L (Harvard Law School) &quot;Look to your left, look to your right, because one of you won't be here by the end of the year.“ Dean, HLS. Harvard Law School has produced numerous leaders in law and politics, including the current U.S. President, Barack Obama , former president Rutherford B. Hayes , five sitting U.S. Supreme Court Justices, including the Chief Justice, John G. Roberts , and149 sitting federal judges. The first year of Harvard Law, commonly called One-L…for those who have survived, call it the most grueling and intense year in their life. We will follow closely and watch as the first year creates Law Gods and others it spits out back onto the streets of mediocrity. 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  36. 36. Student Studios Revenue Model 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  37. 37. <ul><li>Segment sponsorship </li></ul><ul><li>Embedded spots </li></ul><ul><li>On-site underwriting </li></ul><ul><li>Ad spots (15 & 30 second) </li></ul><ul><li>Brand placement on set </li></ul><ul><li>Product Placement (Dell, Canon) </li></ul><ul><li>Online Ads </li></ul><ul><li>Content repurpose </li></ul><ul><li>Bookend sponsorship </li></ul><ul><li>Student-produced commercials </li></ul>Overview: Programming Revenue Streams 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  38. 38. Advertising Objectives <ul><li>Based on the business outline provided in October, the following will be achieved. </li></ul><ul><li>$500,000 ad revenue by September 10. (based on $1,000,000K year 1 investment) </li></ul><ul><li>Execute “paid for” media trials during soft launch period Sept– Dec 09 </li></ul><ul><li>Execute sales across all products during academic year 09/10 </li></ul><ul><li>Lead one integrated platform campaign end 09/10 (sub TV, packet vision, campus) </li></ul><ul><li>Deliver sales presentation to more than 50 key advertisers and gatekeepers. </li></ul>06/09/09 CONFIDENTIAL - CONFIDENTIAL
  39. 39. Spot Advertising <ul><li>Student Studios will provide customers two key spot advertising products. </li></ul><ul><li>Traditional Spot Advertising </li></ul><ul><li>Mainstream TV commercials and ad agency creative </li></ul><ul><li>10, 20, 30 & 60 second spots between programming. </li></ul><ul><li>Premium rate card will apply </li></ul><ul><li>Student Produced Advertising </li></ul><ul><li>Advertising produced by university film, advertising and media studies students </li></ul><ul><li>Advertising creative and production delivered in a managed student environment </li></ul><ul><li>Favourable rate card will apply </li></ul><ul><li>Gross margin charged on production and campaign management </li></ul><ul><li>Creatively, student produced advertising fits best with the channel’s programming objectives. However, before embarking on commercial campaigns, it is important that the model is tested. Commercial advertisers demand high levels of service and communication from it’s suppliers and agencies. In particular Student Studios will need to focus on commercial agreements with students, universities and the management and delivery of ambitious campaigns. </li></ul>06/09/09 CONFIDENTIAL - CONFIDENTIAL
  40. 40. Rate Card & Assumptions <ul><li>The following assumptions have been made in order to reach the current rate card proposal. </li></ul><ul><li>Total viewing population require current data from INUK </li></ul><ul><li>Number of students watching all channels require current data from INUK </li></ul><ul><li>Number of students watching Student Studios require current data from INUK </li></ul><ul><li>Cost Per Thousand £7-14 </li></ul><ul><li>Cost per individual advert =(c*d) / 1000 </li></ul><ul><li>Slots per day to be confirmed in tandem with programming plan </li></ul><ul><li>Confirmation of the rate card requires further board discussion, focusing on the following: </li></ul><ul><li>IMPACT – discuss how to factor this into our calculations </li></ul><ul><li>Discuss cost per thousand . New medium vs. access to valuable target audience </li></ul><ul><li>Is this the right rate model? (traditional TV / web advertising) </li></ul>06/09/09 CONFIDENTIAL - CONFIDENTIAL
  41. 41. Advertiser Funded Programming <ul><li>Content Creation– where Student Studios is commissioned by an advertiser to produce branded entertainment. </li></ul><ul><li>Levels of production quality will define cost </li></ul><ul><li>NASTA – low cost student production </li></ul><ul><li>Oddball – medium cost / semi pro production / director assistance </li></ul><ul><li>Tinopolis – high cost professional production (with student support crew) </li></ul><ul><li>Student Studios will charge a creative consultancy (day rate) + 50% GP on costs. </li></ul><ul><li>Broadcasting of Existing Brand Entertainment </li></ul><ul><li>Student Studios will invite advertisers to provide suitable programming content free to air </li></ul><ul><li>Charge premium rate card for pre / post roll spots </li></ul><ul><li>Cost effective for brand / free content for channel </li></ul><ul><li>Targets – T Mobile (Transmission) 3 (Dubplate Dramas) Carling (24 Weekend) </li></ul>06/09/09 CONFIDENTIAL - CONFIDENTIAL
  42. 42. Student Studios Target Advertisers 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  43. 43. Student Studios Advertisers by Category The graph below represents the total TV ad spend by product category for 2006. (Thinkbox) 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  44. 44. Example Target Advertisers by Category Cosmetics & Toiletries Lynx / Dove / Andrex / Colgate / Gillette L‘Oreal / Tresemme / Aquafresh / Adidas / Radox / Brylcream / Sure / Rightguard / Body Shop / Rimmel Computers PC World / Dell / Microsoft / Adobe / Apple / Hewlett Packard / Norton Antivirus Pharmaceutical Nurofen / Pro Plus / Day Nurse / Lemsip / Durex / Strepsils / Tunes / Thrush Cream/ Benilyn / Vitamins / Berocca Drink Carling / Fosters / Smirnoff / WKD / Magners / Strongbow / Red Bull / Coca Cola Pepsi / Jack Daniels / Southern Comfort / Jim Beam / Tropicana / Innocent Telecoms T Mobile / 3 / Vodafone / Orange / 02 / Nokia / Motorola/ Samsung / Sony Ericsson 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  45. 45. Target Advertisers by Category Finance RBOS / Nat West / HSBC / Barclays / Halifax / Endsleigh / Norwich Union / / Virgin Money / Student Loans Company?/ NSi / *need to consider ethics of credit card Retail Topshop / TopMan / Sainsbury's / Tesco / Morrison / Azda / Superdrug / HMV / Borders / Waterstones / Game / WH Smith / Boots / Carphone warehouse Food Heinz / Pot Noodle / Cadbury's Walkers / Kingsmill / Bird’s Eye / Ginsters / Tesco Value / Kellogg / Nestle / Tropicana / Innocent / Entertainment & The Media Sony BMG / EMI / Warner / Universal / 20 th Cent Fox / UCI / Paramount / Sony Playstation / Nintendo / XBOX / Electronic Arts / The Guardian / Sony Pictures 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  46. 46. Target Advertisers by Category <ul><li>Outside of the top TV spenders there are a number of suitable and potentially lucrative advertisers. These categories might include: </li></ul><ul><li>Graduate Recruitment </li></ul><ul><li>Specialist Student Accommodation / </li></ul><ul><li>Student Travel / Leisure </li></ul><ul><li>Online Retail </li></ul><ul><li>Charity </li></ul><ul><li>Government / Public Service </li></ul><ul><li>Examples of these brands include: </li></ul><ul><li>Milkround / Price Waterhouse / Barkers / Manpower / Monster / Unite / STA / Outgoing / The National trust / Teenage Cancer Trust / Macmillan / RNLI / Virgin Trains / National Express / Napster / EBay </li></ul>06/09/09 CONFIDENTIAL - CONFIDENTIAL
  47. 47. Student Studios Sales Strategy 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  48. 48. Buyers & Gatekeepers Brand Direct Always the best route but more difficult to approach, particularly if cold. Useful to own agency relationships in tandem, as they influence wider strategic thinking and often contracted to handle media buy. Media Agencies High value sales from multiple clients. Traditionally spot buyers but increasingly moving into sponsorship, ad funded programming and digital. Essential that we are on top 10 supplier rosters. Digital Agencies Often most forward thinking in digital market and often hold the buyers respect in the new media arena. (influencers) Many digital agencies specialise in specific disciplines which are not relevant. (website, ECRM. Etc) Simple Google research often saves valuable sales time. Digital agencies are often unaccustomed to traditional TV buying models, which can influence ultimate purchase location. 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  49. 49. Buyers & Gatekeepers Advertising Agencies In some respects, Student Studios represents a competitor in the traditional ad agencies view. Student produced advertising campaigns in particular, might dilute ATL creative spend. However, this is where ad creative sits and Student Studios should be mindful of their power and influence with the advertiser. Student Studios sales pitch should focus on “additional creative” required to produce effective brand positioning and calls to action. Ad agencies are likely to spot opportunity to earn consultancy fees by assisting with management and execution of student produced campaigns. Sales Promotion / Experiential / Event Agencies Traditionally, not the most likely agency type to provide sales opportunities. However, mainstream TV advertising is often too expensive, leaving BTL agencies to deliver student campaigns. Student Studios may provide a cost effective method of amplifying campaigns, that the larger media agencies will overlook. 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  50. 50. Top 10 Agencies By Category Marketing Week Media Agencies Mediacom OMD Mindshare Starcom Carat Zenith Optimedia Initiative Walker Media Mediaedge CIA PHD Digital Obi Agency Republic Conchango AKQA TMN Avenue A / Razorfish TBG London E Circle Summit Dare Advertising AMV BBDO JWT McCann Erickson M&C Saatchi Publicis RKCR/Y&R Bartle Bogle Hegarty Ogilvy & Mather DDB London Leo Burnett Sales Promotions Proximity London Tequila Iris The Marketing Store Carlson Marketing BIllington Cartmell Haygarth DB NTWK Euro RSCG KLP Exposure Promotions 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  51. 51. Agency Feedback Agency: Starcom Mediavest Contact: Adrian Carpenter (Head of Starcom Mediavest) Clients: Levis, Pizzahut, Kraft Foods, Honda, British Telecom, Cadbury, Duracell, LG Electronics Procter & Gamble Emphasized the need for “real” UK content.. Agreed to organize group presentation. Highlighted Procter & Gamble have experimental media budgets. Agreed to support our approach to Levis to extend the “Ones to Watch” campaign Agency Mindshare Contact: Nick Walford (CEO Mindshare Performance) Clients: HSBC, Kellogg's, Nike, Samsung, Vodafone, BP, First Direct, Pepsi, Unilever (all brands) Nestle, Heineken “ This certainly seems as though it is a more efficient medium to reach students than anything else we are currently using” “On an exclusive basis, Mindshare may be able to invest on behalf of its clients to give you the money you need to launch with more of a bang 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  52. 52. Agency Feedback Agency: Zenith Optimedia Contact: Chris Hayward Clients: Electrolux, General Mills, Giorgio Armani Parfums, Hewlett- Packard, Mars, MBNA Europe, L'Oreal, Puma, amongst others Comments “There aren’t many great ideas left in the world, but this is surely one of them. How do I help?” Agency OMD Contact: Matthew Wingham (Head of TV) Clients: Carlsberg, McDonalds, HMV, Sony, Tropicana, Neilson, Easyjet, Universal Comments: Very interested in the platform. Gained more interest when we described channel 100. Liked the idea of recreating news show / can see client hooks. Confirmed experiential budgets may be possible. Likely around £3-5k per client. * Other Agencies that I have introduced the Student Studio concept to: Haygarth / Inferno / Exposure / Iris / Cake Media / Mediacom / Proximity / Campus Group / Vizeum 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  53. 53. Student Studios Sales Prospects 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  54. 54. Levis Ones to Watch <ul><li>Ones to Watch is an events programme owned by MAM PLC (trademarked) and sponsored by Levi’s since 2004. The events showcase the cream of emerging talent spotted, through MAMA’s network of music mags, venue, management, record company. Levi’s Ones to Watch has retained strong credibility amongst music loving students. </li></ul><ul><li>Acts have included Editors / The Kooks / Pigeon Detectives / Kaiser Chiefs </li></ul><ul><li>2005 - Channel 4 documentary, ‘Levi’s® Ones To Watch®: </li></ul><ul><li>2006 LOTW student tour featuring The Mystery Jets, The View, The Fratellis and others </li></ul><ul><li>2007 LOTW student tour and London review </li></ul><ul><li>2008 – currently planning. </li></ul><ul><li>Media Agency Starcom (Adrian Carpenter – Head of Starcom) </li></ul><ul><li>Ad Agency BBH (no warm contact) </li></ul><ul><li>TL Agency Exposure Promotions (arranging meeting with new business director) </li></ul><ul><li>Property Owner MAMA (CEO Adam Driscoll / Paul Carr Commercial Director) </li></ul><ul><li>Promoter Channelfly (Commercial Director Paul Carr) </li></ul><ul><li>On Campus Campus Group (MD Gavin Alldrich) </li></ul>06/09/09 CONFIDENTIAL - CONFIDENTIAL
  55. 55. Beach Break Live <ul><li>Beach Break Live is a fast growing student festival, owned by a student leisure company. Several sponsors have been approached to fund broadcast of Festival on Student Studios. Several meetings pending to Pitch integrated campaigns (BBL / Packet Vision / Student Studios) </li></ul><ul><li>3 day student festival </li></ul><ul><li>20 date university tour </li></ul><ul><li>BBC Dragons Den Winners </li></ul><ul><li>Dialogue with relevant advertisers </li></ul><ul><li>Opportunity to market Freewire </li></ul><ul><li>Content for Student Studios </li></ul><ul><li>Sponsors currently being approached. </li></ul><ul><li>Animal Clothing </li></ul><ul><li>Nokia </li></ul><ul><li>Jack Daniels </li></ul><ul><li>National Trust </li></ul>06/09/09 CONFIDENTIAL - CONFIDENTIAL
  56. 56. Unite <ul><li>UNITE is the UK’s number one student hospitality and accommodation company, </li></ul><ul><li>T here is a desire from both Inuk and UNITE to develop a strategic partnership and one key element of this commercial relationship would be an integrated marketing campaign incorporating direct marketing, advertising insertion into C4, spot advertising on Student Studios and sponsorship of a programme on the Student Studios channel. </li></ul><ul><li>“ Digs” format already popular with NaSTA stations </li></ul><ul><li>Good strategic fit with Unite business model </li></ul><ul><li>Franchise format amongst NASTA to create efficiencies </li></ul><ul><li>Central (professional) editing and formatting of 30 min shows </li></ul><ul><li>Tie in with competitions and email marketing to students </li></ul><ul><li>Student generated advertising campaign for C4 & five </li></ul>06/09/09 CONFIDENTIAL - CONFIDENTIAL
  57. 57. Student Studios Integrated Platforms 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  58. 58. Integrated Campaigns UK Advertiser Student Studios Freewire Packet Vision Sub TV Campus Student Population 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  59. 59. Student Studios Technology 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  60. 60. On-Line Technology <ul><li>Media Marshal </li></ul><ul><li>Turn-Key Content Monitoring – Powerful unique monetization tools. We are the one-stop, turnkey solution for all the needs of content providers, including distribution, monetization, protection and marketing </li></ul><ul><li>Live web casting: with interactive chat features </li></ul><ul><li>Dynamic ad placement </li></ul><ul><li>Create a more connected global student-producer workforce </li></ul><ul><li>Media Security via propriety Digital Right Management </li></ul><ul><li>Highly Targeted and Effective Advertising – Advertise by geo-location, user profile, current video, position in video, and user interaction. </li></ul><ul><li>Point-to-point narrow casting and multicasting </li></ul><ul><li>Enhanced Viewing Experience Online – Chatting, blogging, community building, video interactivity, and full-screen viewing. Browse other sites, links and topic info while you watch, and much more. </li></ul>06/09/09 CONFIDENTIAL - CONFIDENTIAL
  61. 61. On-Line Technology How It Works 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  62. 62. On-Line Technology Media Marshal Lasso™ is the comprehensive and powerful publishing tool that allows your business to upload and encode, secure and protect, store, track, and monitor your rich libraries of Video-On-Demand (VOD) files as well as live web casting all in real-time. Media Marshal provides a simple and graphical interface to make changes with ease by dragging and dropping or drilling down into more advanced features and capabilities.   Spur™ is the one-step publishing tool that allows your business to extend to users the ability to upload and encode, secure and protect, store, track, and monitor user generated content in a one-step solution.   Stampede™ utilizes Lasso to allow your business to stream live events to thousands of users simultaneously. 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  63. 63. On-Line Technology Media Marshal Stagecoach™ is the Web-based interface for analytics and commerce and utilizes Media Marshal Digital Rights Management (DRM) to protect, transfer, and sell your media whether it’s a live event or VOD file. Revolver™ is the dynamic advertising engine, which allows your business to insert ads (pre-, mid-, and post-roll) into video playlists running the Media Marshal video player with an integrated browser. With the integrated browser, users can click ads and stay immersed and interact with your webcast. 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  64. 64. Student Studios Distribution 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  65. 65. Television UNITED STATES Campus Televideo Founded in 1984, Campus TeleVideo (CTV) is the nation’s leading provider of satellite delivered cable television and other telecommunication services to colleges and universities. This carriage will give Student Studios an immediate concentration of over 500,000 student viewers. ZILLION TV 1. Your Internet connection. Once you have tested your connection, you’re cleared for take-off. Without getting too technical, we work with your Internet service provider to make sure you can get the richest programs playing right on your TV. 2. Your favorite TV shows, movies, and sports. ZillionTV delivers jaw-droppingly cool functionality, letting you instantly access a wealth of TV shows, Hollywood movies, and more, right from your TV set. 3. Streaming directly to your TV. No downloads or painful waiting time. And you’re never going to want to go back to that square way of watching TV again (metaphorically speaking, of course). 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  66. 66. Television UNITED KINGDOM INUK Networks Inuk Networks is a triple-play service provider which has capitalized on the rapid growth of broadband technologies by developing a platform for the distribution of broadcast quality TV and carrier-class telephony over closed IP-based networks. Freewire ( ) is the company's branded platform for the delivery of video, voice and data services to consumer customers, with an initial direct focus on the student market. Inuk's Freewire platform is the only way that students receive TV channels on campus. In the UK there is no cable or satellite on campus. 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  67. 67. IP-TV UNITED STATE JumpTV NeuLion Inc/JumpTV Inc. provides content owners and aggregators with an end-to-end enterprise technology solution which enables content to be monetized and streamed to multiple platforms through browser based devices. Content can be viewed on the computer, television through the proprietary NeuLion Set Top Box and mobile devices. Through our partners' portals and Set Top Box content partners, NeuLion Inc/JumpTV Inc. has approximately 143,000 subscribers in which it retains a share of revenue. 06/09/09 CONFIDENTIAL - CONFIDENTIAL
  68. 68. For more information: Shane Walker Mobile: 765 636-1749 [email_address] 06/09/09 CONFIDENTIAL - CONFIDENTIAL