Student Studios is the US’s only 24/7 student network available over Internet2 and regular internet as well.
Student Studios is the UK’s only 24/7 student television channel, broadcasting content produced by students, for students.
Student Studios showcases student-produced programming in TV, film, animation, theatre, music, dance, journalism and experimental.
Student Studios provides a structured environment for students to create short programming elements which are edited and combined to produce complete shows
Student Studios invests in training and the development of student talent and works with the industry to provide recognition for great content and vocational opportunities beyond education.
Student Studios works with commercial partners to sponsor cult shows and develop new programming with the student TV community.
06/09/09 CONFIDENTIAL - CONFIDENTIAL STUDENT STUDIOS Management Chris Rooke- Chief Executive Officer After spending 9 years as the VP of Domestic Sales at King World New Media Group and the past 3 as SVP of Interactive Media at CBS Television, Chris brings extensive knowledge and experience in Entertainment, Interactive Media and Broadcast Television industries. Proven market maker across disciplines. Expertise in strategic positioning, value and demand creation, relationship marketing, needs assessment, high-level sales & negotiations, market assessment/analysis. Shane Walker- President/Head of Programming Shane has been in the college IPTV space since 2002. He founded the first channel called The U Network, which merged with OSTN (Open Student Television Network) in Cleveland. He ran business development, OSTN UK and the programming arm of OSTN. He is considered an industry expert in the space of student-produced content. He brings with him, relationships with over 300 universities in the UK and North America.
Brian Benz- Campus Televideo (distribution partner)
Chris Wagner- JumpTV (distribution partner)
Marcus Liassides- INUK Network (distribution partner)
Naiyer Imam- Media Marshal (technology partner)
Larry Meistrich- Nehst Studios (content partner)
University Universe 06/09/09 CONFIDENTIAL - CONFIDENTIAL
06/09/09 CONFIDENTIAL - CONFIDENTIAL Prosumers Student Studios has the unique advantage of having its consumers also be its producers. The students watching the channel are also the students creating the content. There are approximately 2.3 million college students in the UK, 1 million in Canada and 22 million in the US. As their chosen studies suggest, students hail from diverse backgrounds and hold strong individual personalities. Student Studios will broadcast a diverse selection of programming to suit all student needs.
UK consumers are the most likely to download streamed video content, according to comScore.
The statistics from comScore’s latest study reveal that 80 per cent of the UK online population "initiated" a
video stream in April 2007, compared to 76 per cent in the US, 79% in France and 70 per cent in Germany.
In the UK, users spent 10 per cent of their total time online viewing video online.
The study also reported on the most popular streaming sites. Of the 1.98 billion streams that were initiated in
the UK in April 2007, 38 per cent or 608.1 million were initiated with Google or its subsidiary sites, including
Also featuring in the top five were Yahoo sites, with 57.7 million streams, BBC sites with 32.2 million streams,
Fox Interactive Media with 26.1 million streams and Microsoft sites with 17.3 million streams.
Student Studios will deliver a live 24/7 stream through INUK’s Freewire Platform. Key shows and content will also be made available through its website, Youtube, Google and other platforms will be integral to the marketing of individual shows and programming.
06/09/09 CONFIDENTIAL - CONFIDENTIAL The Business Case Accenture's 2007 Global Content Study is based on interviews with 110 senior executives at advertising, film, music, publishing, radio, internet, video game and television firms in North America and Europe. 57% of executives regard the rapid growth of user-generated content - including amateur digital videos, podcasts, mobile phone photography and social-media blogs - as one of the top three challenges they face. 53% think "short form content" offers the greatest opportunities for new content going forward, against just 11% voting for "long form" or "full length" video longer than 60 minutes. 68% believe their businesses will be making money from UGC within three years. 62% look to "new platforms" as the most important key to growth, followed by 31% saying "new content“. Student Studios is set to become one of the first profitable IPTV initiatives, relying on short form student content combined with a mix of professional and culturally accepted long form content. Student Studios will offer advertisers a wide, forward looking suite of advertising tools that delivers highly targeted, low cost, zero wastage brand communications.
To develop and grow the channel through the top North American and UK Student Produced Content and through its in-house productions (tent poles) within the first 18 months.
Look & Feel:
To create a unique and edgy brand that will attract the loyalty of the 18-24 viewers. This will apply to the channel and the website.
Student Studios will develop, produce and co-produce shows in-house that will guarantee viewership for specific days and slots. These assets will be the cornerstone of our ad-based revenue stream.
Student Studios Events will be an arm of the studios that will maximize the channel’s reach by securing rights to the most popular student events in the US and UK. Example: Beach Break Live and VIBE 13 (University of California, Irvine)
To develop and nurture relationships with the top content universities in the world
Student & University Submissions 06/09/09 CONFIDENTIAL - CONFIDENTIAL
06/09/09 CONFIDENTIAL - CONFIDENTIAL SGC Student Generated Content The user generated online video market exploded in 2006 and by the end of the year, user generated videos made up 47% of the total online video market in the US. By 2010 more than half (55%) of all the video content consumed online in the US will be user generated, representing 44 billion video streams. At least 100million clips are watched every day on YouTube. YouTube's success lies in its ability to give everyone a chance at sharing original and appropriated video content with the world, free of top-down control: You, too, can make a video, post it online and become an overnight star. Student Studios is the only 24/7 channel exclusively devoted to student-produced programming, it is the training ground for the entertainment industry, an inspirational platform for student film makers. On Student Studios, students are not only creating content but they are also making the important programming decisions that appeal to their peer viewing audience.
The following are Student Studio’s top US content contributors: University of Southern California (USC) University of California Los Angeles Harvard University (HRTV) Yale University (YTV) Brigham Young University Emerson University (Emerson Channel) University of Miami (UMTV) University of Maryland (UMTV) University of Nevada Las Vegas (UNLV) University of California Irvine (Anteater TV) University of Central Florida (UCF) University of Florida (Documentary Institute) Florida State University University of Michigan (WOLV) Michigan State University Syracuse University (Orange TV) University of North Carolina (STV) Duke University (Cable 13) New York University Ohio State University Washington State University Brown University (Brown TV) Member Contributors: US 06/09/09 CONFIDENTIAL - CONFIDENTIAL
The following are Student Studio’s top UK content contributors: Sheffield Leeds UCE Birmingham Manchester UCL Nottingham Warwick Loughborough Royal Holloway University of Wales (Abyst) Goldsmith Lancaster Sussex Kingston UC Falmouth Anglia Ruskin Brunel Sheffield Hallam Oxford Brookes University of Arts London Coventry Salford University of Greenwich University of Derby Southampton Solent University of Bath Canterbury Christ Church Hertfordshire Roehampton Bristol Northampton Edge Hill University of Glasgow Cambridge University Oxford University London School of Econ. University of Stirling University of Plymouth Glamorgan University of Lincoln Winstanley College Bournemouth Member Contributors: UK 06/09/09 CONFIDENTIAL - CONFIDENTIAL
The following are Student Studio’s potential Canadian content contributors: Member Contributors: Canadian Colleges (Orion Network) 06/09/09 CONFIDENTIAL - CONFIDENTIAL
The following are Student Studio’s potential Canadian content contributors: Member Contributors: Canadian Universities (Orion Network) 06/09/09 CONFIDENTIAL - CONFIDENTIAL
The following are Student Studio’s potential Canadian content contributors: Member Contributors: Canadian Universities (CANARIE Network)
This show is a 30 minute program that showcases the top fine art students in the UK. This show can be fully supported by government grants or funding. The institutions include Royal Academy of Dance, Royal Academy of Dramatic Arts, Royal Academy of Music and the British Film Institute.
What if cameras captured the inception of “Google”, “Facebook “ and “Napster”? They were all started in college dorm rooms.
Student Start-up is a reality show where the best start-up ideas from the world’s top MBA students are put to the test.
The show will be hosted at Waterloo University’s groundbreaking “Velocity” Incubator. http://velocity.uwaterloo.ca/
Harvard Business School
The Wharton School
Stanford Business School
MIT Sloan School of Management
Columbia Business School
London Business School (UK)
Kellogg School of Management
06/09/09 CONFIDENTIAL - CONFIDENTIAL
Student Studios Productions Homecoming Each episode will bring a famous person back to their alma mater university. Filmed in front of a live student audience on campus the celebrity will get to talk to their old professors, roommates and reminisce about their most memorable experiences at university. Then they will tell their journey from college to stardom. David Schwimmer (Northwestern University) Val Kilmer (Julliard) Ashley Judd (University of Kentucky) Enrique Iglesias (University of Miami) Benicio Del Toro (UC San Diego) Kate Beckinsale (Oxford) 06/09/09 CONFIDENTIAL - CONFIDENTIAL
Student Studios Productions One-L (Harvard Law School) "Look to your left, look to your right, because one of you won't be here by the end of the year.“ Dean, HLS. Harvard Law School has produced numerous leaders in law and politics, including the current U.S. President, Barack Obama , former president Rutherford B. Hayes , five sitting U.S. Supreme Court Justices, including the Chief Justice, John G. Roberts , and149 sitting federal judges. The first year of Harvard Law, commonly called One-L…for those who have survived, call it the most grueling and intense year in their life. We will follow closely and watch as the first year creates Law Gods and others it spits out back onto the streets of mediocrity. 06/09/09 CONFIDENTIAL - CONFIDENTIAL
Student Studios Revenue Model 06/09/09 CONFIDENTIAL - CONFIDENTIAL
Student Studios will provide customers two key spot advertising products.
Traditional Spot Advertising
Mainstream TV commercials and ad agency creative
10, 20, 30 & 60 second spots between programming.
Premium rate card will apply
Student Produced Advertising
Advertising produced by university film, advertising and media studies students
Advertising creative and production delivered in a managed student environment
Favourable rate card will apply
Gross margin charged on production and campaign management
Creatively, student produced advertising fits best with the channel’s programming objectives. However, before embarking on commercial campaigns, it is important that the model is tested. Commercial advertisers demand high levels of service and communication from it’s suppliers and agencies. In particular Student Studios will need to focus on commercial agreements with students, universities and the management and delivery of ambitious campaigns.
Buyers & Gatekeepers Brand Direct Always the best route but more difficult to approach, particularly if cold. Useful to own agency relationships in tandem, as they influence wider strategic thinking and often contracted to handle media buy. Media Agencies High value sales from multiple clients. Traditionally spot buyers but increasingly moving into sponsorship, ad funded programming and digital. Essential that we are on top 10 supplier rosters. Digital Agencies Often most forward thinking in digital market and often hold the buyers respect in the new media arena. (influencers) Many digital agencies specialise in specific disciplines which are not relevant. (website, ECRM. Etc) Simple Google research often saves valuable sales time. Digital agencies are often unaccustomed to traditional TV buying models, which can influence ultimate purchase location. 06/09/09 CONFIDENTIAL - CONFIDENTIAL
Buyers & Gatekeepers Advertising Agencies In some respects, Student Studios represents a competitor in the traditional ad agencies view. Student produced advertising campaigns in particular, might dilute ATL creative spend. However, this is where ad creative sits and Student Studios should be mindful of their power and influence with the advertiser. Student Studios sales pitch should focus on “additional creative” required to produce effective brand positioning and calls to action. Ad agencies are likely to spot opportunity to earn consultancy fees by assisting with management and execution of student produced campaigns. Sales Promotion / Experiential / Event Agencies Traditionally, not the most likely agency type to provide sales opportunities. However, mainstream TV advertising is often too expensive, leaving BTL agencies to deliver student campaigns. Student Studios may provide a cost effective method of amplifying campaigns, that the larger media agencies will overlook. 06/09/09 CONFIDENTIAL - CONFIDENTIAL
Top 10 Agencies By Category Marketing Week Media Agencies Mediacom OMD Mindshare Starcom Carat Zenith Optimedia Initiative Walker Media Mediaedge CIA PHD Digital Obi Agency Republic Conchango AKQA TMN Avenue A / Razorfish TBG London E Circle Summit Dare Advertising AMV BBDO JWT McCann Erickson M&C Saatchi Publicis RKCR/Y&R Bartle Bogle Hegarty Ogilvy & Mather DDB London Leo Burnett Sales Promotions Proximity London Tequila Iris The Marketing Store Carlson Marketing BIllington Cartmell Haygarth DB NTWK Euro RSCG KLP Exposure Promotions 06/09/09 CONFIDENTIAL - CONFIDENTIAL
Agency Feedback Agency: Starcom Mediavest Contact: Adrian Carpenter (Head of Starcom Mediavest) Clients: Levis, Pizzahut, Kraft Foods, Honda, British Telecom, Cadbury, Duracell, LG Electronics Procter & Gamble Emphasized the need for “real” UK content.. Agreed to organize group presentation. Highlighted Procter & Gamble have experimental media budgets. Agreed to support our approach to Levis to extend the “Ones to Watch” campaign Agency Mindshare Contact: Nick Walford (CEO Mindshare Performance) Clients: HSBC, Kellogg's, Nike, Samsung, Vodafone, BP, First Direct, Pepsi, Unilever (all brands) Nestle, Heineken “ This certainly seems as though it is a more efficient medium to reach students than anything else we are currently using” “On an exclusive basis, Mindshare may be able to invest on behalf of its clients to give you the money you need to launch with more of a bang 06/09/09 CONFIDENTIAL - CONFIDENTIAL
Agency Feedback Agency: Zenith Optimedia Contact: Chris Hayward Clients: Electrolux, General Mills, Giorgio Armani Parfums, Hewlett- Packard, Mars, MBNA Europe, L'Oreal, Puma, amongst others Comments “There aren’t many great ideas left in the world, but this is surely one of them. How do I help?” Agency OMD Contact: Matthew Wingham (Head of TV) Clients: Carlsberg, McDonalds, HMV, Sony, Tropicana, Neilson, Easyjet, Universal Comments: Very interested in the platform. Gained more interest when we described channel 100. Liked the idea of recreating news show / can see client hooks. Confirmed experiential budgets may be possible. Likely around £3-5k per client. * Other Agencies that I have introduced the Student Studio concept to: Haygarth / Inferno / Exposure / Iris / Cake Media / Mediacom / Proximity / Campus Group / Vizeum 06/09/09 CONFIDENTIAL - CONFIDENTIAL
Ones to Watch is an events programme owned by MAM PLC (trademarked) and sponsored by Levi’s since 2004. The events showcase the cream of emerging talent spotted, through MAMA’s network of music mags, venue, management, record company. Levi’s Ones to Watch has retained strong credibility amongst music loving students.
Acts have included Editors / The Kooks / Pigeon Detectives / Kaiser Chiefs
2005 - Channel 4 documentary, ‘Levi’s® Ones To Watch®:
2006 LOTW student tour featuring The Mystery Jets, The View, The Fratellis and others
2007 LOTW student tour and London review
2008 – currently planning.
Media Agency Starcom (Adrian Carpenter – Head of Starcom)
Ad Agency BBH (no warm contact)
TL Agency Exposure Promotions (arranging meeting with new business director)
Property Owner MAMA (CEO Adam Driscoll / Paul Carr Commercial Director)
Promoter Channelfly (Commercial Director Paul Carr)
Beach Break Live is a fast growing student festival, owned by a student leisure company. Several sponsors have been approached to fund broadcast of Festival on Student Studios. Several meetings pending to Pitch integrated campaigns (BBL / Packet Vision / Student Studios)
UNITE is the UK’s number one student hospitality and accommodation company,
T here is a desire from both Inuk and UNITE to develop a strategic partnership and one key element of this commercial relationship would be an integrated marketing campaign incorporating direct marketing, advertising insertion into C4, spot advertising on Student Studios and sponsorship of a programme on the Student Studios channel.
“ Digs” format already popular with NaSTA stations
Good strategic fit with Unite business model
Franchise format amongst NASTA to create efficiencies
Central (professional) editing and formatting of 30 min shows
Tie in with competitions and email marketing to students
Student generated advertising campaign for C4 & five
Turn-Key Content Monitoring – Powerful unique monetization tools. We are the one-stop, turnkey solution for all the needs of content providers, including distribution, monetization, protection and marketing
Live web casting: with interactive chat features
Dynamic ad placement
Create a more connected global student-producer workforce
Media Security via propriety Digital Right Management
Highly Targeted and Effective Advertising – Advertise by geo-location, user profile, current video, position in video, and user interaction.
Point-to-point narrow casting and multicasting
Enhanced Viewing Experience Online – Chatting, blogging, community building, video interactivity, and full-screen viewing. Browse other sites, links and topic info while you watch, and much more.
06/09/09 CONFIDENTIAL - CONFIDENTIAL
On-Line Technology How It Works 06/09/09 CONFIDENTIAL - CONFIDENTIAL
On-Line Technology Media Marshal Lasso™ is the comprehensive and powerful publishing tool that allows your business to upload and encode, secure and protect, store, track, and monitor your rich libraries of Video-On-Demand (VOD) files as well as live web casting all in real-time. Media Marshal provides a simple and graphical interface to make changes with ease by dragging and dropping or drilling down into more advanced features and capabilities. Spur™ is the one-step publishing tool that allows your business to extend to users the ability to upload and encode, secure and protect, store, track, and monitor user generated content in a one-step solution. Stampede™ utilizes Lasso to allow your business to stream live events to thousands of users simultaneously. 06/09/09 CONFIDENTIAL - CONFIDENTIAL
On-Line Technology Media Marshal Stagecoach™ is the Web-based interface for analytics and commerce and utilizes Media Marshal Digital Rights Management (DRM) to protect, transfer, and sell your media whether it’s a live event or VOD file. Revolver™ is the dynamic advertising engine, which allows your business to insert ads (pre-, mid-, and post-roll) into video playlists running the Media Marshal video player with an integrated browser. With the integrated browser, users can click ads and stay immersed and interact with your webcast. 06/09/09 CONFIDENTIAL - CONFIDENTIAL
Student Studios Distribution 06/09/09 CONFIDENTIAL - CONFIDENTIAL
Television UNITED STATES Campus Televideo Founded in 1984, Campus TeleVideo (CTV) is the nation’s leading provider of satellite delivered cable television and other telecommunication services to colleges and universities. This carriage will give Student Studios an immediate concentration of over 500,000 student viewers. ZILLION TV 1. Your Internet connection. Once you have tested your connection, you’re cleared for take-off. Without getting too technical, we work with your Internet service provider to make sure you can get the richest programs playing right on your TV. 2. Your favorite TV shows, movies, and sports. ZillionTV delivers jaw-droppingly cool functionality, letting you instantly access a wealth of TV shows, Hollywood movies, and more, right from your TV set. 3. Streaming directly to your TV. No downloads or painful waiting time. And you’re never going to want to go back to that square way of watching TV again (metaphorically speaking, of course). 06/09/09 CONFIDENTIAL - CONFIDENTIAL
Television UNITED KINGDOM INUK Networks Inuk Networks is a triple-play service provider which has capitalized on the rapid growth of broadband technologies by developing a platform for the distribution of broadcast quality TV and carrier-class telephony over closed IP-based networks. Freewire ( www.freewiretv.com ) is the company's branded platform for the delivery of video, voice and data services to consumer customers, with an initial direct focus on the student market. Inuk's Freewire platform is the only way that students receive TV channels on campus. In the UK there is no cable or satellite on campus. 06/09/09 CONFIDENTIAL - CONFIDENTIAL
IP-TV UNITED STATE JumpTV NeuLion Inc/JumpTV Inc. provides content owners and aggregators with an end-to-end enterprise technology solution which enables content to be monetized and streamed to multiple platforms through browser based devices. Content can be viewed on the computer, television through the proprietary NeuLion Set Top Box and mobile devices. Through our partners' portals and Set Top Box content partners, NeuLion Inc/JumpTV Inc. has approximately 143,000 subscribers in which it retains a share of revenue. 06/09/09 CONFIDENTIAL - CONFIDENTIAL
For more information: Shane Walker Mobile: 765 636-1749 [email_address] 06/09/09 CONFIDENTIAL - CONFIDENTIAL