World Brand Congress Guerrilla Social Media
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World Brand Congress Guerrilla Social Media

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World Brand Congress Guerrilla Social Media Marketing presentation by Shane Gibson.

World Brand Congress Guerrilla Social Media Marketing presentation by Shane Gibson.

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World Brand Congress Guerrilla Social Media World Brand Congress Guerrilla Social Media Presentation Transcript

  • Guerrilla Social Media Marketing Shane Gibson #WBC11 Socialized.me/WBC11
  • Guerrilla Marketing“Achieving conventional goals through unconventional means.” Socialized.me/WBC11
  • What is this?Socialized.me/WBC11
  • To this guy? A weapon. Socialized.me/WBC11
  • Today…• Top 10 attributes of guerilla media marketer• The power of nano-casting and nano- marketing• Executing an integrated social media marketing campaign• 5 Steps to Maximize ROI Socialized.me/WBC11
  • Traditional Marketing• Money• Extensive Labour• Historically Orientated• Algorithmic• Complicated• ME focused Socialized.me/WBC11
  • Guerrillas Depend on..• Psychology – Engagement – Emotional Impact – Excitement – Passion – Humor – Desire Socialized.me/WBC11
  • Guerrilla Marketing • Innovation• Imagination • Knowledge• Community Socialized.me/WBC11
  • Word of Mouth and Mouse are not free.Time is not money. Time is life. Socialized.me/WBC11
  • Guerrilla MarketingIs about LEVERAGE Socialized.me/WBC11
  • Insurance Guerrillas Socialized.me/WBC11
  • Free & Honest TeaSocialized.me/WBC11
  • ResultsSocialized.me/WBC11
  • PressSocialized.me/WBC11
  • Earned MediaSocialized.me/WBC11
  • Increase in SalesSocialized.me/WBC11
  • Wall Street VS. LASocialized.me/WBC11
  • Free as a WeaponSocialized.me/WBC11
  • Socialized.me/WBC11
  • Free Wifi as Weapon Socialized.me/WBC11
  • Socialized.me/WBC11
  • 10 Guerrilla Traits1.Immune to hype2.Curiosity3.The ability to sprint4.The ability to run marathons.5.Transparent Socialized.me/WBC11
  • 10 Guerrilla Traits6. Community focused7. Profit driven8. Tech hungry9. Self-developer10. Leadership mentality Socialized.me/WBC11
  • Social mediamarketing is about LISTENING Socialized.me/WBC11
  • Real-Time Feedback Socialized.me/WBC11
  • Socialized.me/WBC11
  • Score Keeping?Socialized.me/WBC11
  • Stakeholder SpottingSocialized.me/WBC11
  • Twitter Search (Local) Socialized.me/WBC11
  • Socialized.me/WBC11
  • Linkedin.com/Signal Socialized.me/WBC11
  • Can we just not do it?Socialized.me/WBC11
  • Socialized.me/WBC11
  • Socialized.me/WBC11
  • Socialized.me/WBC11
  • Socialized.me/WBC11
  • Socialized.me/WBC11
  • Socialized.me/WBC11
  • Socialized.me/WBC11
  • Socialized.me/WBC11
  • Get in the gameSocialized.me/WBC11
  • Socialized.me/WBC11
  • Socialized.me/WBC11
  • "Social media is 1000 people wide and 2 inches deep"Socialized.me/WBC11
  • BroadcastSocialized.me/WBC11
  • Narrow CastSocialized.me/WBC11
  • Niche-CastSocialized.me/WBC11
  • NANO-CastSocialized.me/WBC11
  • Scott HeifermanSocialized.me/WBC11
  • @cforbesoklahomaSocialized.me/WBC11
  • @cforbesoklahomaSocialized.me/WBC11
  • Nano-Cast• Facebook Groups• Linkedin Groups and Sub-groups• Offline events and seminars (Meetups and Tweetups)• Webinars and Podcasts• #tags and Twitter lists• One-to-one dialogue• Fusion partnerships Socialized.me/WBC11
  • Maximize ROI1. Commit to a Long-term plan2. Coordinate Multiple Media3. Listen and talk don’t market4. Have a strong social hub5. Get Sociable! Socialized.me/WBC11
  • Resourceshttp://socialized.me/wbc11 • @ShaneGibson • http://ClosingBigger.net http://socialized.me Socialized.me/WBC11