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Virtus - Get Sociable! Part 1

Virtus - Get Sociable! Part 1






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  • Start is Shane. Mentions social media experts.Steve: We’re amateurs all learning
  • Shane talks about Krisitan
  • Shane: HummerUbertor: Competitor Spam story
  • Shane share’s his favorite quote
  • Influencing thought leaders
  • John Chow.
  • Steve Introduces the Reverse Drip
  • Steve covers Disengaged. Introduces thought leaders.

Virtus - Get Sociable! Part 1 Virtus - Get Sociable! Part 1 Presentation Transcript

  • Getting Sociable! with @shanegibson
  • “I think that’sgoing tobreak.”
  • “The Customer Owns Your Brand” Socialized.me @shanegibson
  • 800 MillionSocialized.me @shanegibson
  • 150 MillionSocialized.me @shanegibson
  • 250 Millionupdates/daySocialized.me @shanegibson
  • Socialized.me @shanegibson
  • 2 Billion views/day Socialized.me @shanegibson
  • “If you think you are a leader and no one is following you... You’re actually just going for a walk” Socialized.me @shanegibson
  • Socialized.me @shanegibson
  • “After accruing the initial 120 participants andan additional 144 engaged influencers, theword of mouth power kicked in, as thoseindividuals, proud to have “earned” suchspecial treatment, generated more than 4,600tweets about the new route. This, in turn, led tomore than 7.4 million impressions andcoverage in top blogs and news outlets like theL.A. Times and CNN Money. And all it tookwas making those original 120 participants feelspecial.”Porter Gale – VP Marketing, Virgin Socialized.me @shanegibson
  • Socialized.me @shanegibson
  • The Reverse Drip Socialized.me @shanegibson
  • Socialized.me @shanegibson
  • Rules of Engagement#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent Socialized.me @shanegibson
  • Social media marketing is about LISTENIN GSocialized.me @shanegibson
  • Socialized.me @shanegibson
  • Socialized.me @shanegibson
  • Use Multiple ChannelsEngagementdb.com Socialized.me @shanegibson
  • Who blogs anyway? Socialized.me @shanegibson
  • IslandsSocialized.me @shanegibson
  • EcosystemSocialized.me @shanegibson
  • Canada’s BiggestBook Launch Party (Until someone tells us otherwise) Socialized.me @shanegibson
  • Sociable! Book Launch Socialized.me @shanegibson
  • Being Socialized.me @shanegibson
  • Getting Sociable! Socialized.me @shanegibson
  • Summary1. Marketing is now a conversation2. Know the rules of engagement3. Listen and get proactive in your community4. Remember… get Sociable and use the internet to get off the internet Socialized.me @shanegibson
  • ResourcesFB.me/sociablebookhttp://closingbigger.nethttp://twitter.com/shanegibsonhttp://slideshare.net/shanegibson Socialized.me @shanegibson