Virtus - Get Sociable! Part 1

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  • Start is Shane. Mentions social media experts.Steve: We’re amateurs all learning
  • Shane talks about Krisitan
  • Shane: HummerUbertor: Competitor Spam story
  • Shane share’s his favorite quote
  • Influencing thought leaders
  • John Chow.
  • Steve Introduces the Reverse Drip
  • Steve covers Disengaged. Introduces thought leaders.
  • Virtus - Get Sociable! Part 1

    1. 1. Getting Sociable! with @shanegibson
    2. 2. “I think that’sgoing tobreak.”
    3. 3. “The Customer Owns Your Brand” Socialized.me @shanegibson
    4. 4. 800 MillionSocialized.me @shanegibson
    5. 5. 150 MillionSocialized.me @shanegibson
    6. 6. 250 Millionupdates/daySocialized.me @shanegibson
    7. 7. Socialized.me @shanegibson
    8. 8. 2 Billion views/day Socialized.me @shanegibson
    9. 9. “If you think you are a leader and no one is following you... You’re actually just going for a walk” Socialized.me @shanegibson
    10. 10. Socialized.me @shanegibson
    11. 11. “After accruing the initial 120 participants andan additional 144 engaged influencers, theword of mouth power kicked in, as thoseindividuals, proud to have “earned” suchspecial treatment, generated more than 4,600tweets about the new route. This, in turn, led tomore than 7.4 million impressions andcoverage in top blogs and news outlets like theL.A. Times and CNN Money. And all it tookwas making those original 120 participants feelspecial.”Porter Gale – VP Marketing, Virgin Socialized.me @shanegibson
    12. 12. Socialized.me @shanegibson
    13. 13. The Reverse Drip Socialized.me @shanegibson
    14. 14. Socialized.me @shanegibson
    15. 15. Rules of Engagement#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent Socialized.me @shanegibson
    16. 16. Social media marketing is about LISTENIN GSocialized.me @shanegibson
    17. 17. Socialized.me @shanegibson
    18. 18. Socialized.me @shanegibson
    19. 19. Use Multiple ChannelsEngagementdb.com Socialized.me @shanegibson
    20. 20. Who blogs anyway? Socialized.me @shanegibson
    21. 21. IslandsSocialized.me @shanegibson
    22. 22. EcosystemSocialized.me @shanegibson
    23. 23. Canada’s BiggestBook Launch Party (Until someone tells us otherwise) Socialized.me @shanegibson
    24. 24. Sociable! Book Launch Socialized.me @shanegibson
    25. 25. Being Socialized.me @shanegibson
    26. 26. Getting Sociable! Socialized.me @shanegibson
    27. 27. Summary1. Marketing is now a conversation2. Know the rules of engagement3. Listen and get proactive in your community4. Remember… get Sociable and use the internet to get off the internet Socialized.me @shanegibson
    28. 28. ResourcesFB.me/sociablebookhttp://closingbigger.nethttp://twitter.com/shanegibsonhttp://slideshare.net/shanegibson Socialized.me @shanegibson
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