Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media


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This month's topic is social media ROI.

We believe that organizations must see social media communications as an integrated part of all major business functions. Jumping into this space without laying the groundwork is like giving your kid the keys to your car without a driving lesson or a curfew, and then wondering why things went bad.

This monthly social media lunch is focused on helping senior executives and team leaders tackle the challenge of socializing their company, and maximizing return on effort in your social media communications and marketing efforts.

Published in: Business, Technology
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  • Start is Shane. Mentions social media experts. Steve: We’re amateurs all learning
  • Shane: Hummer Ubertor: Competitor Spam story
  • It’s the under 18 crowd and un-employed people? Steve does the numbers
  • Shane id odd
  • Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media

    1. 1. <ul><li>5 Steps to Maximize Your Organizations' ROI in Social Media </li></ul><ul><li>@shanegibson </li></ul><ul><li>#socializedyvr </li></ul>
    2. 2. 5 Steps to Maximize ROI <ul><li>Coordinate Multiple Social Media </li></ul><ul><li>Listen and talk don’t market </li></ul><ul><li>Have a strong social hub </li></ul><ul><li>Take it offline and bring it home </li></ul><ul><li>Have a Long-term plan </li></ul>
    3. 3. “ The Customer Owns Your Brand”
    4. 4. The numbers <ul><li>Facebook : 600 Million People </li></ul><ul><li>Linkedin:     150 Million Professionals representing every Fortune 500 company </li></ul><ul><li>Twitter: 150 Million Accounts </li></ul><ul><li>Youtube: 1 Billion Views Per Day (3 rd biggest search engine behind Google and Twitter Search) </li></ul>
    5. 5. Business-to-Business Decision Makers <ul><li>… 69% of B2B buyers use social networks “primarily for business networking and development.” </li></ul><ul><li>… Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves. – Google and Forbes Insights Study (2009) </li></ul>
    6. 6. ROI <ul><li>Reputation </li></ul><ul><li>Risk Reduction </li></ul><ul><li>Client Retention </li></ul><ul><li>Efficiency </li></ul><ul><li>Business Intelligence </li></ul><ul><li>Differentiation </li></ul><ul><li>Brand Association </li></ul><ul><li>PR & Exposure </li></ul><ul><li>Immediate Revenue </li></ul><ul><li>Long-Term Revenue </li></ul>
    7. 7. ROI <ul><li>Supplier Capacity Building </li></ul><ul><li>Perception Shifting </li></ul><ul><li>More & Better Recruits </li></ul><ul><li>Innovation </li></ul><ul><li>Client Education </li></ul><ul><li>Staff Capacity Building </li></ul><ul><li>Network Growth </li></ul><ul><li>Opportunity Creation </li></ul><ul><li>Job Satisfaction </li></ul><ul><li>Trust Building </li></ul>
    8. 9. Use Multiple Channels
    9. 10. Listen <ul><li>Social Search </li></ul><ul><li>Google Alerts </li></ul><ul><li>Social CRM </li></ul><ul><li>Social Media Monitoring Suites </li></ul>
    10. 11. Social Search <ul><li> </li></ul><ul><li>LinkedIn Search, Groups and Updates </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    11. 12. Social Search
    12. 13. Google Alerts
    13. 14. Google Alerts
    14. 15. Talk
    15. 16.
    16. 19. You need a social home base
    17. 23. Take it offline
    18. 24. Launch Plan <ul><li>Identify Your Goal </li></ul><ul><li>Identify Your Target Audience </li></ul><ul><li>Pick the Right Platforms </li></ul><ul><li>Map out Social Etiquette and Policy </li></ul><ul><li>Implement Listening and Engagement Strategy </li></ul><ul><li>Know Core Pains </li></ul><ul><li>Uniquely Communicate Pills Mixing Marketing and Community </li></ul>
    19. 27. Next Steps <ul><li>Build your home base </li></ul><ul><li>Start listening at outposts </li></ul><ul><li>Equip your team </li></ul><ul><li>Chart your path, build your calendar </li></ul><ul><li>Think long-term and look at all types of ROI </li></ul><ul><li>Join the conversation </li></ul>
    20. 28. Resources <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>