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Social Selling and Social CRM Seminar with Shane Gibson
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Social Selling and Social CRM Seminar with Shane Gibson


Social Selling and Social CRM Seminar with Shane Gibson

Social Selling and Social CRM Seminar with Shane Gibson

Published in Business , Technology
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  • Shane talks about Krisitan
  • Shane: HummerUbertor: Competitor Spam story


  • 1. Saying you don’tbelieve in socialmedia is like sayingyou don’t believe inthe internet
  • 2. 1. You have hired morons – even if you trainedthem they would just be motivated morons.2. You have so much profitable business thatyou couldn’t handle any more3. Your product is substandard4. Your company and culture have majorissues5. You haven’t or will not equip them
  • 3. 1. It’s not marketing it’stalking to customers2. It adds to value addedfrequency versus justsales touch-points3. It opens up new channels4. It can save time5. Load balance yourbranding – we all becomeambassadors6. Immediate data instead ofcompiled and stale data7. It makes them almost assmart as your customer8. You can see the activity9. It builds a passive pipelineand makes projectionseasier It builds a fencearound the customer10. It elevates sales peopleabove pitch artist totrusted advisor
  • 4. “… is about creating anenvironment where an act offaith can take place”
  • 5. • Value added frequent contact consistentlyover time.• More value and more time means moretrust
  • 6. #1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution tocommunity#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent#8 Leverage through influencers andcommunity
  • 7. CATEGORYUSERS NON-USERSRETAIN DEVELOP REGAIN GAINAAbsoluteBBeneficialCConvenientHigh Yield& LargerInvestmentLower Yield& SmallerInvestmentPro-Active &High Relation-ship SellingPassive &Lower Rela-tionship SellingThe ABC‘s of Targeting
  • 8. Calls1st2nd3rd4th5th &OnwardConverted2 of 1003 of 984 of 9510 of 9181 of 81Percentage2%3%4%10%81%(100 Competitor’s Clients Converted)
  • 9. •••• Customer/Community blogs and socialnetworks• Competitor/Industry news, blogs, andsocial networks
  • 10. SCRMSocialemailValuesPreferencesDataRelationshipHistoryBusiness IntelPersonal Intel360 viewSCRM
  • 11. • Sharing Tools• Industry Blogs• Geographic and Vertical Specific News• Experts list• Zite•
  • 12. 1. Align with Business Goals2. Identify Your Your Nano-markets3. Pick the Right Platforms4. Map out Social Media Policy & Educate5. Map out Your Plan6. Implement Listening and EngagementStrategy7. Create focused content/conversations8. Scale through community and relationships
  • 13.