Social Media Monitoring Social CRM #SCRM

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Social Media Monitoring Portion of Shane Gibson's presentation on social crm with CRM Magazine and CDC Software.

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Social Media Monitoring Social CRM #SCRM

  1. 1. Using Social Media for Business Intelligence and Prospecting
  2. 2. Business Intelligence• The top sources for real-time intelligence on the web• Free or nearly free social media and web monitoring tools you can use• How to use the information and intelligence you gather.
  3. 3. Tweets tell the future• Computer scientists studied 3 million tweets• 25 movies (including Avatar)• Tweet frequency could be used to accurately predict the box office takings• Content of the messages predict ongoing success.• "Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP
  4. 4. Blog.suggestionbox.com
  5. 5. Real-Time Feedback
  6. 6. Score Keeping?
  7. 7. Stakeholder Spotting
  8. 8. Listening• http://Search.twitter.com• http://Google.com/alerts• http://Blogsearch.google.com• http://www.linkedin.com/signal/• http://twazzup.com• http://facebook.com/search
  9. 9. Twitter Search (Local)
  10. 10. Google Alerts
  11. 11. Blogsearch.Google.com
  12. 12. Linkedin.com/Signal
  13. 13. How to win• Realize that marketing and branding is a conversation• Monitor and respond in real-time• Turn fans into advocates by engaging them• Stay in the game

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