How Social media has redefined intelligence and research#socializedyvr<br />
Business Intelligence<br />The top sources for real-time intelligence on the web<br />Free or nearly free social media and...
Marketing is a conversation.- @brandcowboy<br />
Tweets tell the future<br />Computer scientists studied 3 million tweets<br />25 movies (including Avatar) <br />Tweet fre...
Blog.suggestionbox.com<br />
Real-Time Feedback<br />
Consent<br />Discovery<br />Consumption<br />Interaction<br />Connection<br />Consent == Full Engagement<br />
Listening<br /><ul><li>http://Search.twitter.com
http://Google.com/alerts
http://Blogsearch.google.com
http://facebook.com/search
http://www.linkedin.com/signal/
http://twazzup.com
http://tweetreach.com
http://postrank.com</li></li></ul><li>Twazzup<br />
Tweets tell the future<br />Computer scientists studied 3 million tweets<br />25 movies (including Avatar) <br />Tweet fre...
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Social Media Monitoring

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Social Media Monitoring

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Social Media Monitoring

  1. 1. How Social media has redefined intelligence and research#socializedyvr<br />
  2. 2. Business Intelligence<br />The top sources for real-time intelligence on the web<br />Free or nearly free social media and web monitoring tools you can use<br />The 5 steps of gaining consent to market/communicate to your stakeholders and online<br />
  3. 3. Marketing is a conversation.- @brandcowboy<br />
  4. 4.
  5. 5. Tweets tell the future<br />Computer scientists studied 3 million tweets<br />25 movies (including Avatar) <br />Tweet frequency could be used to accurately predict the box office takings<br />Content of the messages predict ongoing success. <br />"Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP<br />
  6. 6. Blog.suggestionbox.com<br />
  7. 7. Real-Time Feedback<br />
  8. 8.
  9. 9. Consent<br />Discovery<br />Consumption<br />Interaction<br />Connection<br />Consent == Full Engagement<br />
  10. 10. Listening<br /><ul><li>http://Search.twitter.com
  11. 11. http://Google.com/alerts
  12. 12. http://Blogsearch.google.com
  13. 13. http://facebook.com/search
  14. 14. http://www.linkedin.com/signal/
  15. 15. http://twazzup.com
  16. 16. http://tweetreach.com
  17. 17. http://postrank.com</li></li></ul><li>Twazzup<br />
  18. 18.
  19. 19. Tweets tell the future<br />Computer scientists studied 3 million tweets<br />25 movies (including Avatar) <br />Tweet frequency could be used to accurately predict the box office takings<br />Content of the messages predict ongoing success. <br />"Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP<br />
  20. 20.
  21. 21.
  22. 22.
  23. 23. Sysomos – Media Analyst<br />
  24. 24. Sysomos Heartbeat<br />
  25. 25. #SCRM = Smart Engagement<br />SCRM<br />Social<br />email<br />Values<br />Preferences<br />Data<br />Relationship<br />History<br />Business Intel<br />Personal Intel<br />360 view<br />SCRM<br />
  26. 26.
  27. 27. How to win<br />Realize that marketing and branding is a conversation<br />Monitor and respond in real-time<br />Get self-organized or use a tool like Sysomos<br />Socialize your entire business and get ready for Web 3.0 and Citizen 3.0<br />
  28. 28. Resources<br />http://closingbigger.net<br />http://socialized.me/misabc<br />http://twitter.com/shanegibson<br />
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