Social Media For School Districts and Educators

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Social Media For School Districts and Educators

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  • Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  • Shane talks about Krisitan
  • Shane: Hummer Ubertor: Competitor Spam story
  • Steve talks about the CEO. Shane talks Army and social media policy.
  • Shane share ’s his favorite quote
  • Steve covers Disengaged. Introduces thought leaders.
  • Social Media For School Districts and Educators

    1. 1. School DistrictsLeadership and Communications in a Networked World @shanegibson Socialized.me/edu @shanegibson
    2. 2. Meet…• Your customer• Your co-worker• Your employee• Your next boss…. Socialized.me/edu @shanegibson
    3. 3. “I think that’s goingto break!” Socialized.me/edu @shanegibson
    4. 4. “The Community Owns Your Brand”Socialized.me/edu @shanegibson
    5. 5. 901 millionSocialized.me/edu @shanegibson
    6. 6. 150 MillionSocialized.me/edu @shanegibson
    7. 7. 300 million updates/day Socialized.me/edu @shanegibson
    8. 8. Socialized.me/edu @shanegibson
    9. 9. 3Billion Views/DaySocialized.me/edu @shanegibson
    10. 10. Social Media is Not a Video Game http://www.agent-x.com.auSocialized.me/edu @shanegibson
    11. 11. Who owns social media?Socialized.me/edu @shanegibson
    12. 12. It Belongs to EveryoneSocialized.me/edu @shanegibson
    13. 13. Socialized.me/edu @shanegibson
    14. 14. Socialized.me/edu @shanegibson
    15. 15. Socialized.me/edu @shanegibson
    16. 16. Socialized.me/edu @shanegibson
    17. 17. Socialized.me/edu @shanegibson
    18. 18. “If you think you are a leader and no one is following you... You’re actually just going for a walk”Socialized.me/edu @shanegibson
    19. 19. Socialized.me/edu @shanegibson
    20. 20. Social Media Policy• Protects Schools/District Brand• Provides Rules of Engagement• Protects Students• Provides a Positive Framework for Engagement Socialized.me/edu @shanegibson
    21. 21. Where are you from? Digital Natives Digital ImmigrantsSocialized.me/edu @shanegibson
    22. 22. WiredSocialized.me/edu @shanegibson
    23. 23. Socialized.me/edu @shanegibson
    24. 24. Search Students who had access to searchoutperformed other students in standardized testing AND project based assignments. Socialized.me/edu @shanegibson
    25. 25. Learning• Byte / Bite Sized• Collaborative (Networked Intelligence)• JIT• From Universal to Variable• Social and Engaged• Outside the firewall (public) Socialized.me/edu @shanegibson
    26. 26. Socialized.me/edu @shanegibson
    27. 27. Digital and Engaged • Yammer • Wikis • Google Video / Audio • Social working • Themes • Causes • Hired to Connect • Career MentoringSocialized.me/edu @shanegibson
    28. 28. “A technical recruitertold me some techcompanies seek guildleaders in Warcraft,Why? leadership indigital environment --just like work”- Jeremiah Owyang@jowyang Socialized.me/edu @shanegibson
    29. 29. ListeningSocialized.me/edu @shanegibson
    30. 30. Socialized.me/edu @shanegibson
    31. 31. Socialized.me/edu @shanegibson
    32. 32. Socialized.me/edu @shanegibson
    33. 33. Socialized.me/edu @shanegibson
    34. 34. Socialized.me/edu @shanegibson
    35. 35. Implementation1. Identify Your Goal3. Identify Your Target Audience/Stakeholder Groups5. Pick the Right Platforms7. Map out Social Media Policy and Train Stakeholders9. Implement Listening and Engagement Strategy11.Know Your Stakeholder Values, Goals and Fears13.Communicate Mixing Communications and Community Socialized.me/edu @shanegibson
    36. 36. Learn More:• Slides: http://socialized.me/edu• Podcast: http://closingbigger.net• Twitter: http://twitter.com/shanegibson Socialized.me/edu @shanegibson

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