Using Social Media & Social Networks to Drive Sales<br />@shanegibson<br />
“I think that’s going to break.”<br />
“The Customer Owns Your Brand”<br />
600 Million<br />
90 Million<br />
100 Million updates/day<br />
1Billion views/day<br />
Social media marketing is about LISTENING<br />
LISTENING<br />http://Search.twitter.com<br />http://Google.com/alerts<br />http://Blogsearch.google.com<br />http://faceb...
#1 Stop pitching and start connecting<br />#2 Doers win in the game of social media<br />#3 It’s not about you<br />#4 Be ...
Being<br />
#SCRM = Smart Engagement<br />Conversation<br />Channels<br />SCRM<br />Monitoring<br />Social<br />email<br />Values<br /...
How to win<br />Realize that marketing/sales is a conversation<br />Monitor and respond in real-time<br />Get social with ...
Resources<br />http://closingbigger.net<br />http://socialized.me/cdc<br />http://twitter.com/shanegibson<br />
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Social CRM - Using Social Media to Drive Sales

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Social CRM slide deck from Shane Gibson's social crm presentation and webinar done for CDC Software / Pivtoal CRM.

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  • Start is Shane. Mentions social media experts.Steve: We’re amateurs all learning
  • Shane talks about Krisitan
  • Shane: HummerUbertor: Competitor Spam story
  • Steve covers Disengaged. Introduces thought leaders.
  • Transcript of "Social CRM - Using Social Media to Drive Sales"

    1. 1. Using Social Media & Social Networks to Drive Sales<br />@shanegibson<br />
    2. 2. “I think that’s going to break.”<br />
    3. 3. “The Customer Owns Your Brand”<br />
    4. 4. 600 Million<br />
    5. 5. 90 Million<br />
    6. 6. 100 Million updates/day<br />
    7. 7. 1Billion views/day<br />
    8. 8. Social media marketing is about LISTENING<br />
    9. 9. LISTENING<br />http://Search.twitter.com<br />http://Google.com/alerts<br />http://Blogsearch.google.com<br />http://facebook.com/search<br />http://www.linkedin.com/signal/<br />
    10. 10.
    11. 11. #1 Stop pitching and start connecting<br />#2 Doers win in the game of social media<br />#3 It’s not about you<br />#4 Be fearless in your contribution to community<br />#5 Don’t be a social spammer, engage<br />#6 Be authentic<br />#7 Be consistent<br />#SCRM Rules of Engagement<br />
    12. 12. Being<br />
    13. 13.
    14. 14. #SCRM = Smart Engagement<br />Conversation<br />Channels<br />SCRM<br />Monitoring<br />Social<br />email<br />Values<br />Preferences<br />Data<br />Relationship<br />History<br />Business Intel<br />Personal Intel<br />360 view<br />SCRM<br />
    15. 15. How to win<br />Realize that marketing/sales is a conversation<br />Monitor and respond in real-time<br />Get social with a tool like Pivotal SCRM<br />Socialize your entire business and get ready for Web 3.0 and Customer 3.0<br />
    16. 16. Resources<br />http://closingbigger.net<br />http://socialized.me/cdc<br />http://twitter.com/shanegibson<br />

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