Social CRM Speaker #SCRM Strategy for Pivotal SCRM CDC Software


Published on

Social CRM Speaker Shane Gibson's Presentation:

Going Social with CRM: How Social Media is Turning Sales Upside Down
Shane Gibson, Author of Sociable! and Closing Bigger; President of Knowledge Brokers International

It's not who you know but who knows you in today’s hyper-connected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.

Understanding the role social media and social networking play in this new dynamic is paramount to your future success as sales professionals, marketers, and corporations. In this fast-paced keynote presentation Shane Gibson, co-author of Sociable!, will share with you:

The new rules of engagement in sales and marketing
Prospecting 2.0: How to use Social Media to connect, attract and grow profitable clients opportunities
5 Reasons not to let sales people post content and 10 reasons why you should
The top social media and networking tools for sales organizations

Published in: Business, Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Shane talks about Krisitan
  • Shane: HummerUbertor: Competitor Spam story
  • Steve Introduces the Reverse Drip
  • Steve covers Disengaged. Introduces thought leaders.
  • Social CRM Speaker #SCRM Strategy for Pivotal SCRM CDC Software

    1. 1. Going Social with CRM: How Social Media is Turning Sales Upside Down<br />With Shane Gibson <br />Co-author Sociable!<br />Chief Social Officer – Socialized! Ltd<br />
    2. 2. Please Feel Free to Tweet<br />#SCRM<br />#scrmroadshow<br />@ShaneGibson<br />
    3. 3. “I think that’s going to break.”<br />
    4. 4. The Future is Now<br />Nearby restaurants<br />Shopping<br />Community workforce breakdown<br />Schools<br />Housing inventory and stability<br />Crime rates<br />Past pricing and sales on the home itself<br />
    5. 5. “The Customer Owns Your Brand”<br />
    6. 6. 800Million<br />
    7. 7. 100 Million<br />
    8. 8. 100 Million updates/day<br />
    9. 9. 1Billion views/day<br />
    10. 10. Google + 22 million in 20 days<br />
    11. 11. IBM Institute for Business Value analysis. CRM Study 2011<br />
    12. 12. “It’s not about B2B or B2C it is really about person to person.”<br />– Jeff Booth, CEO<br />
    13. 13. Business-to-Business Decision Makers<br />…69% of B2B buyers use social networks “primarily for business networking and development.”<br />…Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves. – Google and Forbes Insights Study (2009)<br />
    14. 14. The Reverse Drip<br />
    15. 15. Social media marketing is about LISTENING<br />
    16. 16. LISTENING<br /><br /><br /><br /><br /><br />
    17. 17. Score Keeping?<br />
    18. 18. Stakeholder Spotting<br />
    19. 19.
    20. 20. #1 Stop pitching and start connecting<br />#2 Doers win in the game of social media<br />#3 It’s not about you<br />#4 Be fearless in your contribution to community<br />#5 Don’t be a social spammer, engage<br />#6 Be authentic<br />#7 Be consistent<br />#8 SCRM is a customer driven process<br />#SCRM Rules of Engagement<br />
    21. 21. Being<br />
    22. 22.
    23. 23. #SCRM = Smart Engagement<br />Conversation<br />Channels<br />SCRM<br />Monitoring<br />Social<br />email<br />Values<br />Preferences<br />Data<br />Relationship<br />History<br />Business Intel<br />Personal Intel<br />360 view<br />SCRM<br />
    24. 24. How to win<br />Realize that marketing/sales is a conversation<br />Monitor and respond in real-time<br />Get social with a tool like Pivotal SCRM<br />Socialize your entire business and get ready for Web 3.0 and Customer 3.0<br />
    25. 25.<br /><br /><br />