Social CRM Speaker Shane Gibson's Presentation:
Going Social with CRM: How Social Media is Turning Sales Upside Down
Shane Gibson, Author of Sociable! and Closing Bigger; President of Knowledge Brokers International
It's not who you know but who knows you in today’s hyper-connected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Understanding the role social media and social networking play in this new dynamic is paramount to your future success as sales professionals, marketers, and corporations. In this fast-paced keynote presentation Shane Gibson, co-author of Sociable!, will share with you:
The new rules of engagement in sales and marketing
Prospecting 2.0: How to use Social Media to connect, attract and grow profitable clients opportunities
5 Reasons not to let sales people post content and 10 reasons why you should
The top social media and networking tools for sales organizations
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