Your SlideShare is downloading. ×
Social CRM Speaker #SCRM Strategy for Pivotal SCRM CDC Software
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Social CRM Speaker #SCRM Strategy for Pivotal SCRM CDC Software

1,228
views

Published on

Social CRM Speaker Shane Gibson's Presentation: …

Social CRM Speaker Shane Gibson's Presentation:

Going Social with CRM: How Social Media is Turning Sales Upside Down
Shane Gibson, Author of Sociable! and Closing Bigger; President of Knowledge Brokers International

It's not who you know but who knows you in today’s hyper-connected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.

Understanding the role social media and social networking play in this new dynamic is paramount to your future success as sales professionals, marketers, and corporations. In this fast-paced keynote presentation Shane Gibson, co-author of Sociable!, will share with you:

The new rules of engagement in sales and marketing
Prospecting 2.0: How to use Social Media to connect, attract and grow profitable clients opportunities
5 Reasons not to let sales people post content and 10 reasons why you should
The top social media and networking tools for sales organizations

Published in: Business, Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,228
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Shane talks about Krisitan
  • Shane: HummerUbertor: Competitor Spam story
  • Steve Introduces the Reverse Drip
  • Steve covers Disengaged. Introduces thought leaders.
  • Transcript

    • 1. Going Social with CRM: How Social Media is Turning Sales Upside Down
      With Shane Gibson
      Co-author Sociable!
      Chief Social Officer – Socialized! Ltd
    • 2. Please Feel Free to Tweet
      #SCRM
      #scrmroadshow
      @ShaneGibson
    • 3. “I think that’s going to break.”
    • 4. The Future is Now
      Nearby restaurants
      Shopping
      Community workforce breakdown
      Schools
      Housing inventory and stability
      Crime rates
      Past pricing and sales on the home itself
    • 5. “The Customer Owns Your Brand”
    • 6. 800Million
    • 7. 100 Million
    • 8. 100 Million updates/day
    • 9. 1Billion views/day
    • 10. Google + 22 million in 20 days
    • 11. IBM Institute for Business Value analysis. CRM Study 2011
    • 12. “It’s not about B2B or B2C it is really about person to person.”
      – Jeff Booth, CEO
    • 13. Business-to-Business Decision Makers
      …69% of B2B buyers use social networks “primarily for business networking and development.”
      …Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves. – Google and Forbes Insights Study (2009)
    • 14. The Reverse Drip
    • 15. Social media marketing is about LISTENING
    • 16. LISTENING
      http://Search.twitter.com
      http://Google.com/alerts
      http://Blogsearch.google.com
      http://facebook.com/search
      http://www.linkedin.com/signal/
    • 17. Score Keeping?
    • 18. Stakeholder Spotting
    • 19.
    • 20. #1 Stop pitching and start connecting
      #2 Doers win in the game of social media
      #3 It’s not about you
      #4 Be fearless in your contribution to community
      #5 Don’t be a social spammer, engage
      #6 Be authentic
      #7 Be consistent
      #8 SCRM is a customer driven process
      #SCRM Rules of Engagement
    • 21. Being
    • 22.
    • 23. #SCRM = Smart Engagement
      Conversation
      Channels
      SCRM
      Monitoring
      Social
      email
      Values
      Preferences
      Data
      Relationship
      History
      Business Intel
      Personal Intel
      360 view
      SCRM
    • 24. How to win
      Realize that marketing/sales is a conversation
      Monitor and respond in real-time
      Get social with a tool like Pivotal SCRM
      Socialize your entire business and get ready for Web 3.0 and Customer 3.0
    • 25. Socialized.me/scrm
      Twitter.com/shanegibson
      Shane@socialized.me