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Rules of Engagement in Social Media (Ford Social Media)

Rules of Engagement in Social Media (Ford Social Media)



Rules of Engagement in Social Media (Ford Social Media)

Rules of Engagement in Social Media (Ford Social Media)



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  • Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  • Shane talks about Krisitan
  • Shane: Hummer Ubertor: Competitor Spam story
  • Shane share ’s his favorite quote
  • Steve covers Disengaged. Introduces thought leaders.
  • Steve Introduces the Reverse Drip
  • Shane is odd.
  • Shane talks about George – Power Bar story.
  • Steve talks about Realtors – Shane talks outsourcing networking
  • Shane share ’s his favorite quote

Rules of Engagement in Social Media (Ford Social Media) Rules of Engagement in Social Media (Ford Social Media) Presentation Transcript

  • Social Media Boot Camp Series Ontario Module 1 The Rules of Engagement With Shane Gibson@shanegibson #Socializedcamp
  • “I think that’sgoing tobreak.”
  • “The Customer Owns Your Brand”
  • Getting Branded
  • 175 Million
  • 300 million updates/day
  • 3Billion Views/Day
  • 90 Million Active / mo
  • Mobile Users/Day 7.3M 6.9MDaily Active Mobile Users
  • 25 Million Unique
  • 1 Time Buyers st $179.36 $68.78 $80.22Social referral value in e-commerce (Fast Company)
  • The Future is Now
  • Return on Investment
  • Return on Investment
  • Owned?Earned?Paid?Build YourOwn ATM
  • “If you think you are a leader and no one is following you... You’re actually just going for a walk”
  • “It’s not about B2B or B2C it is really about person to person.”
  • Lebanon Ford Content Tips1. Look for topics with a long shelf-life..2. Use a variety of media:3. Show that you’re human.4. Use humor and casual anecdotes.5. Promote charities.6. Be original.7. Encourage your readers to contribute8. Pick an angle
  • The Reverse Drip
  • Rules of Engagement#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent#8 Leverage through influencers and community
  • Boeing
  • Mediadecoder.com:“Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing
  • Nano-markets
  • George Moen – CEO, Blenz Coffee
  • 5 Km Radius
  • Don’t outsource your personal brand
  • #1 Stop pitching and start connecting
  • Corporate Blogging Errors✘Marketing materials and brochure ware✘Endless event announcements with no added value✘Cut and paste corporate announcements and press releases✘Product and service pitches✘No comments or heavy moderation✘Not a personal voice
  • Social Hub • Social Capable? • Conversational? • Aggregate Voice? • Multiple Media and Networks to Talk? • Ease of use?
  • Marketing Ecosystem
  • #2 Doers win in the game of social media• Results take time• People expect you to be fully engaged and consistent.• Create content• Create unique, value added content and conversations (listen)
  • Be the trusted advisor• “Green fleet management strategies.”• “Lean best practices.”• “Balancing fuel efficiency with horsepower .”• “How to select a child seat”• “Service contracts pitfalls and hidden clauses”• “Winterizing your vehicle”• “Fuel efficient versus battery powered cars”
  • Social mediamarketing is aboutLISTENING
  • Business Intelligence• Search.Twitter.com• Google Alerts• LinkedIn Groups, Questions & Network• Blogsearch.Google.com• Customer blogs and social networks• Competitor news, blogs, and social networks
  • 5 Km Radius
  • “If you think you are a leader and no one is following you... You’re actually just going for a walk”
  • Thought Leadership“Leadership is influence.” - John C. Maxwell
  • Influence = Action• Message gets passed • Getting feedback on • Listening and creating• Get linked to brand and relationships• Changing or molding views • Generating dialogue• Registering and attending events • Getting press• Solving problems • Capturing an e-mail address or contact info
  • If you sound likeeveryone else you’re not a leader.
  • Sales Cycle Invite Warming an d Up Engag Add-ons The Call Breaking e And At Eve Up Sells 7 1 The 2 Ice ry Relationship StepClosing 6 Building 3Uncovering The Model Buying Sale 5 4 Motives The Handling Sales Objections Proposal
  • What Platforms?Blo gs
  • Insurance Guerrillas
  • Free & Honest Tea
  • Results
  • Press
  • Earned Media
  • Increase in Sales
  • Wall Street VS. LA
  • Free Wifi as Weapon
  • Scott Heiferman
  • @cforbesoklahoma
  • @cforbesoklahoma
  • Canada’s Biggest Book Launch Party (Until someone tells us otherwise)
  • Sociable! Book Launch
  • Getting Sociable!
  • Launch Plan1. Identify Your Goal2. Identify Your Target Audience and your Nanotribes3. Pick the Right Platforms4. Map out Social Etiquette and Policy (Rules and Tools Training)5. Implement Listening and Engagement Strategy6. Know Core Pains, Dreams and Goals7. Uniquely Communicate Solutions Mixing Marketing and Community
  • ResourcesTraining site:http://closingbigger.netSocialized:http://socialized.meTraining Site:http://socializedacademy.com/fordontario