Leading and Building a Social Business

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  • Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  • Steve talks about the CEO. Shane talks Army and social media policy.
  • Shane share ’s his favorite quote
  • Steve covers Disengaged. Introduces thought leaders.
  • Leading and Building a Social Business

    1. 1. Leading the Socialized Enterprise #socializednext @shanegibson Socialized.me/channelnext @shanegibson
    2. 2. http://www.agent-x.com.au Socialized.me/channelnext @shanegibson
    3. 3. “Ads don’t work on YouTube Dad!”Socialized.me/channelnext @shanegibson
    4. 4. Marketing is now aconversation, thereforeeverything is marketing.Socialized.me/channelnext @shanegibson
    5. 5. Socialized.me/channelnext @shanegibson
    6. 6. The Social C-Suite (BrandFog)Socialized.me/channelnext @shanegibson
    7. 7. Socialized.me/channelnext @shanegibson
    8. 8. Socialized.me/channelnext @shanegibson
    9. 9. McKinsey Global Institute• 1.5 Billion social networking globally• 70% Companies use social network tech• 28 hours per week on email and searching• 90% Companies report positive impactSocialized.me/channelnext @shanegibson
    10. 10. $900 billion – $1.3 Trillion• 20-25% Improved knowledge worker communication, collaboration and efficiency• 33% increased customer purchases and consumption driven by online social interactionSocialized.me/channelnext @shanegibson
    11. 11. Socialized.me/channelnext @shanegibson
    12. 12. Who owns social media?Socialized.me/channelnext @shanegibson
    13. 13. It Belongs to EveryoneSocialized.me/channelnext @shanegibson
    14. 14. Socialized.me/channelnext @shanegibson
    15. 15. Socialized.me/channelnext @shanegibson
    16. 16. MotivationSocialized.me/channelnext @shanegibson
    17. 17. “More than half of workers in their 20s prefer employment at companies that provide volunteer opportunities, according to a recent Deloitte survey.” – Time.comSocialized.me/channelnext @shanegibson
    18. 18. Digital Natives & Digital ImmigrantsSocialized.me/channelnext @shanegibson
    19. 19. WiredSocialized.me/channelnext @shanegibson
    20. 20. Attraction• Social Platforms and networks• Humanized Process• Constant Feedback• Core Values• Demonstrate a Path• Demonstrate a PurposeSocialized.me/channelnext @shanegibson
    21. 21. Learning• Byte / Bite Sized• Collaborative• JIT• From Universal to Variable• Social• EngagementSocialized.me/channelnext @shanegibson
    22. 22. Digital and Engaged Yammer Wikis Google Video / Audio Constant interactionSocialized.me/channelnext @shanegibson
    23. 23. Builddirect.com • Themes • Causes • Hired to Connect • Career MentoringSocialized.me/channelnext @shanegibson
    24. 24. “A technical recruitertold me some techcompanies seek guildleaders in Warcraft,Why? leadership indigital environment --just like work”- Jeremiah Owyang@jowyang Socialized.me/channelnext @shanegibson
    25. 25. “If you think you are a leader and no one is following you... You’re actually just going for a walk”Socialized.me/channelnext @shanegibson
    26. 26. Socialized.me/channelnext @shanegibson
    27. 27. ListeningSocialized.me/channelnext @shanegibson
    28. 28. Hootsuite AnalyticsSocialized.me/channelnext @shanegibson
    29. 29. Socialized.me/channelnext @shanegibson
    30. 30. Socialized.me/channelnext @shanegibson
    31. 31. Viral HeatSocialized.me/channelnext @shanegibson
    32. 32. TweetReach.comSocialized.me/channelnext @shanegibson
    33. 33. Socialized.me/channelnext @shanegibson
    34. 34. Score Keeping?Socialized.me/channelnext @shanegibson
    35. 35. Stakeholder SpottingSocialized.me/channelnext @shanegibson
    36. 36. Implementation• Social Media Policy and Guidelines• Social Media training and monitoring• Crowd-driven ongoing education• Senior involvement• Long-term focused• … Remember you attract what you are not what you want.Socialized.me/channelnext @shanegibson
    37. 37. Learn More:Slides: http://socialized.me/channelnextPodcast: http://closingbigger.netTwitter: http://twitter.com/shanegibson Socialized.me/channelnext @shanegibson

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