With @ShaneGibson
1. Your social graph impacts closing deals andgenerating leads.2. Become an expert content curator, buildcredibility & inf...
“… is about creating anenvironment where an act offaith can take place”
• Value added frequent contact consistentlyover time.• More value and more time means moretrust
81% of all conversion businesshappens after the 5th value addedcontact.
@Keenan
Owned?Earned?Paid?Build YourOwn ATM
Nano-Markets
16TimeEnergyAbilityMoneyReputationSpend Invest
CATEGORYUSERS NON-USERSRETAIN DEVELOP REGAIN GAINAAbsoluteBBeneficialCConvenientHigh Yield& LargerInvestmentLower Yield& S...
• Search.Twitter.com• LinkedIn.com/Signal• LinkedIn Groups• Personal Facebook Interest Lists• Google Alerts
• Industry Blogs• Google Alerts• Geographic and Vertical Specific• Experts list• Zite• Linkedin.com/Signal
• Set a recurring appointment with “A”category connections.• Curate great content to stay on their radar• Proactively buil...
How to Use Social Media to Crush Your Sales Quota
How to Use Social Media to Crush Your Sales Quota
How to Use Social Media to Crush Your Sales Quota
How to Use Social Media to Crush Your Sales Quota
How to Use Social Media to Crush Your Sales Quota
How to Use Social Media to Crush Your Sales Quota
How to Use Social Media to Crush Your Sales Quota
How to Use Social Media to Crush Your Sales Quota
How to Use Social Media to Crush Your Sales Quota
How to Use Social Media to Crush Your Sales Quota
How to Use Social Media to Crush Your Sales Quota
How to Use Social Media to Crush Your Sales Quota
How to Use Social Media to Crush Your Sales Quota
How to Use Social Media to Crush Your Sales Quota
How to Use Social Media to Crush Your Sales Quota
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How to Use Social Media to Crush Your Sales Quota

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How to Use Social Media to Crush Your Sales Quota

Social media and social networks are becoming vital sources for prospecting, lead generation and client engagement. In fact a recent study of over 500 B2B sales professionals found that 72.6% of sales professionals that use social media outperformed their peers that don’t.

Shane Gibson and his team at Socialized have provided social sales training to organizations such as Corning Cable Systems, DTM Systems, ACL and Ford Canada. (Training over 200 dealers for Ford alone).

In this session Shane Gibson and his team will share with you:

• How your social graph impacts your ability to close deals and generate leads.

• How becoming an expert content curator can build credibility and influence

• Key social search and social media monitoring tools to find opportunities and gather business intelligence.

• How tools like Hootsuite and social CRM can pull all of your social networking together and make it easy and profitable to manage

Published in: Business, Technology
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How to Use Social Media to Crush Your Sales Quota

  1. 1. With @ShaneGibson
  2. 2. 1. Your social graph impacts closing deals andgenerating leads.2. Become an expert content curator, buildcredibility & influence3. Social search and monitoring to find opportunitiesand gather business intelligence.4. Using Hootsuite and social CRM to make socialnetworking easy and profitable to manage.
  3. 3. “… is about creating anenvironment where an act offaith can take place”
  4. 4. • Value added frequent contact consistentlyover time.• More value and more time means moretrust
  5. 5. 81% of all conversion businesshappens after the 5th value addedcontact.
  6. 6. @Keenan
  7. 7. Owned?Earned?Paid?Build YourOwn ATM
  8. 8. Nano-Markets
  9. 9. 16TimeEnergyAbilityMoneyReputationSpend Invest
  10. 10. CATEGORYUSERS NON-USERSRETAIN DEVELOP REGAIN GAINAAbsoluteBBeneficialCConvenientHigh Yield& LargerInvestmentLower Yield& SmallerInvestmentPro-Active &High Relation-ship SellingPassive &Lower Rela-tionship SellingThe ABC‘s of Targeting
  11. 11. • Search.Twitter.com• LinkedIn.com/Signal• LinkedIn Groups• Personal Facebook Interest Lists• Google Alerts
  12. 12. • Industry Blogs• Google Alerts• Geographic and Vertical Specific• Experts list• Zite• Linkedin.com/Signal
  13. 13. • Set a recurring appointment with “A”category connections.• Curate great content to stay on their radar• Proactively build lists and interact• Monitor search tools and Hootsuite• Tie it all together with Nimble or SCRM
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