How Social Media Has Redefined Business Intelligence
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How Social Media Has Redefined Business Intelligence

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With 100 million twitter updates per day, 600 million Facebook members “liking brands” and 90 million professionals updating their networks on LinkedIn the world of real-time business intelligence ...

With 100 million twitter updates per day, 600 million Facebook members “liking brands” and 90 million professionals updating their networks on LinkedIn the world of real-time business intelligence is here. If you’re still waiting on market research reports from data gathered last month by a research firm; your marketing, sales and customer engagement strategy is most likely outdated before it’s launched.

Today’s consumer and business decision makers are collaborating, researching and communicating in real-time. With the right tools and strategy you can capitalize on this and get ahead of the competition.

In this Socialized! Lunch Shane Gibson co-author of Sociable! and Guerrilla Social Media Marketing will share:

1. The top sources for real-time business intelligence on the web
2. Free or nearly free social media and web monitoring tools you can use
3. The 5 steps of gaining consent to market to your stakeholders and customers online

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How Social Media Has Redefined Business Intelligence Presentation Transcript

  • 1. How Social media has redefined business intelligence#socializedyvr
  • 2. Business Intelligence
    The top sources for real-time business intelligence on the web
    Free or nearly free social media and web monitoring tools you can use
    The 5 steps of gaining consent to market to your stakeholders and customers online
  • 3. Web 2.0 vs.Web 3.0
  • 4. Marketing is a conversation.- @brandcowboy
  • 5.
  • 6. Tweets tell the future
    Computer scientists studied 3 million tweets
    25 movies (including Avatar)
    Tweet frequency could be used to accurately predict the box office takings
    Content of the messages predict ongoing success.
    "Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP
  • 7. Blog.suggestionbox.com
  • 8. Real-Time Feedback
  • 9.
  • 10. Consent
    Discovery
    Consumption
    Interaction
    Connection
    Consent === Sales Cycle
  • 11. Listening
    http://Search.twitter.com
    http://Google.com/alerts
    http://Blogsearch.google.com
    http://facebook.com/search
    http://www.linkedin.com/signal/
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Sysomos – Media Analyst
  • 18. Sysomos Heartbeat
  • 19. How to win
    Realize that marketing/business is a conversation
    Monitor and respond in real-time
    Get self-organized or use a tool like Sysomos
    Socialize your entire business and get ready for Web 3.0 and Customer 3.0
  • 20. Next Steps?
    Next Month: “How to get your organization social media ready.”
    Socialized.me
    Simply.ca
    @ShaneGibson
    @AnthonyCaridi
    @Gusf