Your SlideShare is downloading. ×
0
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Guerrilla Social Media Marketing for Realtors

12,982

Published on

Guerrilla Social Media Marketing for Realtors. Presented by Shane Gibson at the Real Estate Marketing Summit in Toronto, Ontario …

Guerrilla Social Media Marketing for Realtors. Presented by Shane Gibson at the Real Estate Marketing Summit in Toronto, Ontario
http://www.SocialMediaMarketingSummit.ca

Published in: Technology, Business
5 Comments
8 Likes
Statistics
Notes
No Downloads
Views
Total Views
12,982
On Slideshare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
0
Comments
5
Likes
8
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript

    • 1. Guerrilla Social Media MarketingTurning Social Media Efforts Into Profitable Guerrilla Conquests
    • 2. Guerrilla Marketing“Achieving conventional goals throughunconventional means.”
    • 3. What is this?
    • 4. It’S a Weapon To This Guy:
    • 5. Social Media Is only a tool
    • 6. Facebook500 Million People
    • 7. Linkedin100 Million Professionals & Every Fortune 500
    • 8. Twitter150 million accounts - 90 million updates per dayWorlds 2nd largest search engine
    • 9. Guerrilla SocialMedia Marketers
    • 10. Guerrilla Social Media Marketers➡Imagination
    • 11. Guerrilla Social Media Marketers➡Imagination➡Innovation
    • 12. Guerrilla Social Media Marketers➡Imagination➡Innovation➡ Knowledge
    • 13. Guerrilla Social Media Marketers➡Imagination➡Innovation➡ Knowledge➡ Community
    • 14. Turning Free Into A Guerrilla Tool...
    • 15. Free as a Weapon
    • 16. Free as a Weapon
    • 17. Free as a Weapon •Nearby restaurants •Shopping •Community workforce breakdown •Schools •Housing inventory and stability •Crime rates •Past pricing and sales on the home itself
    • 18. Free and Variable as a Weapon
    • 19. Consent
    • 20. DiscoveryConsumption Interaction Connection Consent
    • 21. Starts With discovery
    • 22. Starts With discovery
    • 23. Discovery Engine
    • 24. Maximize Consumption
    • 25. ConsumptionConsistent Relevant Content and Conversations = Nano-casting
    • 26. Broadcast
    • 27. Narrow Cast
    • 28. Niche-Cast
    • 29. Scott Heiferman
    • 30. Nano-Cast• Facebook Groups• TVertical specific sites• Linkedin Groups and Sub-groups• Offline events and seminars (Meetups and Tweetups)• Webinars and Podcasts• #tags and Twitter lists
    • 31. ImportantNano-Casting Tool Being Sociable! = Getting Real!
    • 32. John Maxwell“One is too few a number to achieve greatness.”
    • 33. Dependent• On your team• Online influencers• Fusion partners• Customers• Other Guerrillas
    • 34. Tap into Nano-Tribes
    • 35. PlANNING AND LAUNCHING1. Identify Nano-markets2. Gather Intelligence3. Build content and conversations for each nano-market4. Work your social media calendar - PROFIT GOALS5. Target and connect with influencers and community6. Constantly refine and augment
    • 36. Guerrilla Social MEdiaYes I would love to speak at your next conference! GuerrillaSocialMediaHq.com @ShaneGibson

    ×