Guerrilla Social       Media MarketingTurning Social Media Efforts Into Profitable Guerrilla Conquests
Guerrilla   Marketing“Achieving conventional    goals throughunconventional means.”
What is this?
It’S a Weapon To This Guy:
Social Media  Is only a tool
Facebook500 Million People
Linkedin100 Million Professionals & Every          Fortune 500
Twitter150 million accounts - 90 million         updates per dayWorlds 2nd largest search engine
Guerrilla SocialMedia Marketers
Guerrilla Social        Media Marketers➡Imagination
Guerrilla Social        Media Marketers➡Imagination➡Innovation
Guerrilla Social        Media Marketers➡Imagination➡Innovation➡ Knowledge
Guerrilla Social       Media Marketers➡Imagination➡Innovation➡ Knowledge➡ Community
Turning Free Into A  Guerrilla Tool...
Free as a Weapon
Free as a Weapon
Free as a Weapon     •Nearby restaurants     •Shopping     •Community workforce breakdown     •Schools     •Housing invent...
Free and Variable as a       Weapon
Consent
DiscoveryConsumption Interaction Connection   Consent
Starts With discovery
Starts With discovery
Discovery Engine
Maximize Consumption
ConsumptionConsistent Relevant Content and         Conversations              =         Nano-casting
Broadcast
Narrow Cast
Niche-Cast
Scott Heiferman
Nano-Cast•   Facebook Groups•   TVertical specific sites•   Linkedin Groups and Sub-groups•   Offline events and seminars (M...
ImportantNano-Casting Tool  Being Sociable! = Getting Real!
John Maxwell“One is too few a number to achieve             greatness.”
Dependent•   On your team•   Online influencers•   Fusion partners•   Customers•   Other Guerrillas
Tap into Nano-Tribes
PlANNING             AND LAUNCHING1. Identify Nano-markets2. Gather Intelligence3. Build content and conversations for eac...
Guerrilla Social MEdiaYes I would love to speak at your next             conference!    GuerrillaSocialMediaHq.com        ...
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
Guerrilla Social Media Marketing for Realtors
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Guerrilla Social Media Marketing for Realtors

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Guerrilla Social Media Marketing for Realtors. Presented by Shane Gibson at the Real Estate Marketing Summit in Toronto, Ontario
http://www.SocialMediaMarketingSummit.ca

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  • Guerrilla Social Media Marketing for Realtors

    1. 1. Guerrilla Social Media MarketingTurning Social Media Efforts Into Profitable Guerrilla Conquests
    2. 2. Guerrilla Marketing“Achieving conventional goals throughunconventional means.”
    3. 3. What is this?
    4. 4. It’S a Weapon To This Guy:
    5. 5. Social Media Is only a tool
    6. 6. Facebook500 Million People
    7. 7. Linkedin100 Million Professionals & Every Fortune 500
    8. 8. Twitter150 million accounts - 90 million updates per dayWorlds 2nd largest search engine
    9. 9. Guerrilla SocialMedia Marketers
    10. 10. Guerrilla Social Media Marketers➡Imagination
    11. 11. Guerrilla Social Media Marketers➡Imagination➡Innovation
    12. 12. Guerrilla Social Media Marketers➡Imagination➡Innovation➡ Knowledge
    13. 13. Guerrilla Social Media Marketers➡Imagination➡Innovation➡ Knowledge➡ Community
    14. 14. Turning Free Into A Guerrilla Tool...
    15. 15. Free as a Weapon
    16. 16. Free as a Weapon
    17. 17. Free as a Weapon •Nearby restaurants •Shopping •Community workforce breakdown •Schools •Housing inventory and stability •Crime rates •Past pricing and sales on the home itself
    18. 18. Free and Variable as a Weapon
    19. 19. Consent
    20. 20. DiscoveryConsumption Interaction Connection Consent
    21. 21. Starts With discovery
    22. 22. Starts With discovery
    23. 23. Discovery Engine
    24. 24. Maximize Consumption
    25. 25. ConsumptionConsistent Relevant Content and Conversations = Nano-casting
    26. 26. Broadcast
    27. 27. Narrow Cast
    28. 28. Niche-Cast
    29. 29. Scott Heiferman
    30. 30. Nano-Cast• Facebook Groups• TVertical specific sites• Linkedin Groups and Sub-groups• Offline events and seminars (Meetups and Tweetups)• Webinars and Podcasts• #tags and Twitter lists
    31. 31. ImportantNano-Casting Tool Being Sociable! = Getting Real!
    32. 32. John Maxwell“One is too few a number to achieve greatness.”
    33. 33. Dependent• On your team• Online influencers• Fusion partners• Customers• Other Guerrillas
    34. 34. Tap into Nano-Tribes
    35. 35. PlANNING AND LAUNCHING1. Identify Nano-markets2. Gather Intelligence3. Build content and conversations for each nano-market4. Work your social media calendar - PROFIT GOALS5. Target and connect with influencers and community6. Constantly refine and augment
    36. 36. Guerrilla Social MEdiaYes I would love to speak at your next conference! GuerrillaSocialMediaHq.com @ShaneGibson

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