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Going Social with CRM: How Social Media is Turning Sales Upside Down
 

Going Social with CRM: How Social Media is Turning Sales Upside Down

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It's not who you know but who knows you in today’s hyper-connected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy ...

It's not who you know but who knows you in today’s hyper-connected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.

Understanding the role social media and social networking play in this new dynamic is paramount to your future success as sales professionals, marketers, and corporations. In this fast-paced keynote presentation Shane Gibson co-author of Sociable! will share with you:

* The new rules of engagement in sales and marketing
* Prospecting 2.0: How to use Social Media to connect, attract and grow profitable clients opportunities.
* 5 Reasons not to let sales people post content and 10 reasons why you should.
* The top social media and networking tools for sales organizations

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Going Social with CRM: How Social Media is Turning Sales Upside Down Going Social with CRM: How Social Media is Turning Sales Upside Down Presentation Transcript

  • Going Social with CRM: How Social Media is Turning Sales Upside Down
    With Shane Gibson
    Co-author Sociable!
    Chief Social Officer – Socialized! Ltd
  • Please Feel Free to Tweet
    #SCRM
    #CDCGalaxy
    @ShaneGibson
  • “I think that’s going to break.”
  • “The Customer Owns Your Brand”
  • 600 Million
  • 100 Million
  • 100 Million updates/day
  • 1Billion views/day
  • Social media marketing is about LISTENING
  • LISTENING
    http://Search.twitter.com
    http://Google.com/alerts
    http://Blogsearch.google.com
    http://facebook.com/search
    http://www.linkedin.com/signal/
  • #1 Stop pitching and start connecting
    #2 Doers win in the game of social media
    #3 It’s not about you
    #4 Be fearless in your contribution to community
    #5 Don’t be a social spammer, engage
    #6 Be authentic
    #7 Be consistent
    #SCRM Rules of Engagement
  • Being
  • #SCRM = Smart Engagement
    Conversation
    Channels
    SCRM
    Monitoring
    Social
    email
    Values
    Preferences
    Data
    Relationship
    History
    Business Intel
    Personal Intel
    360 view
    SCRM
  • How to win
    Realize that marketing/sales is a conversation
    Monitor and respond in real-time
    Get social with a tool like Pivotal SCRM
    Socialize your entire business and get ready for Web 3.0 and Customer 3.0
  • ClosingBigger.net
    Socialized.me/cdcgalaxy
    Twitter.com/shanegibson
    Shane@socialized.me