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Getting Your Organization Social Media Ready
 

Getting Your Organization Social Media Ready

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Social media assessment and readiness process outlined by Shane Gibson at the Socialized! Lunch. Shane Gibson talked about how to get your organization social media ready, social media policies, and ...

Social media assessment and readiness process outlined by Shane Gibson at the Socialized! Lunch. Shane Gibson talked about how to get your organization social media ready, social media policies, and best practices in social media integration.

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    Getting Your Organization Social Media Ready Getting Your Organization Social Media Ready Presentation Transcript

    • Getting Your Organization Social Media Ready#socializedyvr
    • Social Media Ready
      How to assess your organization’s social media readiness and effectiveness
      How to develop a social media policy that promotes innovation and protects your brand
      The 7 key components in an effective social media marketing plan
      How not to waste time and resources
      Where to start in the vast social media universe
    • 7 Areas of Assessment
      Social Hub
      Social Outposts
      Social Media Policy
      Social Media Plan
      Social Media Training / Equipping
      Social Media Integration
      Social Metrics, Monitoring and Measurement
    • Social Hub
      Social Capable?
      Conversational?
      Aggregate Voice?
      Multiple Media and Networks to Talk?
      Ease of use?
    • Social Outposts
    • Social Outposts
      90/10?
      Sufficient reach?
      Engagement Pages?
      Current?
      Frequent?
      Relevant?
    • Social Media Policy
      Creates a framework to work within
      Protects brand
      Helps socialize the company not a department
      Easy to understand
      Integrates with other agreements
    • Great Social Media Policies
      Ford Motor Company
      Intel
      US Army & Airforce
      Easy Care Restoration
      Sociable Rules of Engagement
    • Info Graphics Help
    • Social Media Plan
      Identify Your Goal
      Identify Your Target Audience and your Nano-markets
      Pick the Right Platforms
      Map out Social Etiquette and Policy and Train Team
      Implement Listening and Engagement Strategy (Measure)
      Know Core Pains, Dreams, and Goals
      Uniquely Communicate Solutions Mixing Marketing Community, and Conversation (Calendar)
    • Equipping and Training
      Formats: Classroom, Webinar, Self-directed, coaching, peer mentoring.
      Topics: Rules of Engagement, Core Tools of Engagement
      Strategy: Look to mitigate biggest risk and train for biggest opportunities.
      Duration: On-going and never-ending
    • Social Media Integration
    • Social Media Integration
      From the C-Suite to
      the Frontlines
    • How to win
      • Start with a socialized hub this could be corporate site and/or a blog
      • Start by listening then graduate to conversations and content
      • Have a policy, plan and integrate it across media and departments
      • Equip anyone that has social as part of their job activities
    • How we can help
      Keynote seminars
      Comprehensive social media assessments
      Strategy sessions and training
      Custom screencasts, podcasts and modules
      Full process or a la carte
    • Next Steps?
      Next Month: “Using social media for collaboration, communications and leadership within your organization.”
      Socialized.me
      Simply.ca
      @ShaneGibson
      @AnthonyCaridi