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Getting Your Organization Social Media Ready

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Social media assessment and readiness process outlined by Shane Gibson at the Socialized! Lunch. Shane Gibson talked about how to get your organization social media ready, social media policies, and ...

Social media assessment and readiness process outlined by Shane Gibson at the Socialized! Lunch. Shane Gibson talked about how to get your organization social media ready, social media policies, and best practices in social media integration.

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Getting Your Organization Social Media Ready Getting Your Organization Social Media Ready Presentation Transcript

  • Getting Your Organization Social Media Ready#socializedyvr
  • Social Media Ready
    How to assess your organization’s social media readiness and effectiveness
    How to develop a social media policy that promotes innovation and protects your brand
    The 7 key components in an effective social media marketing plan
    How not to waste time and resources
    Where to start in the vast social media universe
  • 7 Areas of Assessment
    Social Hub
    Social Outposts
    Social Media Policy
    Social Media Plan
    Social Media Training / Equipping
    Social Media Integration
    Social Metrics, Monitoring and Measurement
  • Social Hub
    Social Capable?
    Conversational?
    Aggregate Voice?
    Multiple Media and Networks to Talk?
    Ease of use?
  • Social Outposts
  • Social Outposts
    90/10?
    Sufficient reach?
    Engagement Pages?
    Current?
    Frequent?
    Relevant?
  • Social Media Policy
    Creates a framework to work within
    Protects brand
    Helps socialize the company not a department
    Easy to understand
    Integrates with other agreements
  • Great Social Media Policies
    Ford Motor Company
    Intel
    US Army & Airforce
    Easy Care Restoration
    Sociable Rules of Engagement
  • Info Graphics Help
  • Social Media Plan
    Identify Your Goal
    Identify Your Target Audience and your Nano-markets
    Pick the Right Platforms
    Map out Social Etiquette and Policy and Train Team
    Implement Listening and Engagement Strategy (Measure)
    Know Core Pains, Dreams, and Goals
    Uniquely Communicate Solutions Mixing Marketing Community, and Conversation (Calendar)
  • Equipping and Training
    Formats: Classroom, Webinar, Self-directed, coaching, peer mentoring.
    Topics: Rules of Engagement, Core Tools of Engagement
    Strategy: Look to mitigate biggest risk and train for biggest opportunities.
    Duration: On-going and never-ending
  • Social Media Integration
  • Social Media Integration
    From the C-Suite to
    the Frontlines
  • How to win
    • Start with a socialized hub this could be corporate site and/or a blog
    • Start by listening then graduate to conversations and content
    • Have a policy, plan and integrate it across media and departments
    • Equip anyone that has social as part of their job activities
  • How we can help
    Keynote seminars
    Comprehensive social media assessments
    Strategy sessions and training
    Custom screencasts, podcasts and modules
    Full process or a la carte
  • Next Steps?
    Next Month: “Using social media for collaboration, communications and leadership within your organization.”
    Socialized.me
    Simply.ca
    @ShaneGibson
    @AnthonyCaridi