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Ford module3

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  • Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  • Transcript

    • 1. Social Media Boot Camp Series Module 3 Blogging, Video and LinkedIn With Shane Gibson @shanegibson
    • 2. Part 1 - Blogging• How a blog will give you an advantage over competitors that don’t blog• 12 key characteristics of a great blog• What to blog about• Video blogging and YouTube• How to build traffic and subscribers• How to launch a professional blog quickly and cost-efficiently
    • 3. LinkedIn• How to build a media-rich LinkedIn profile that builds credibility and sells for you• How to prospect and make connections using LinkedIn• LinkedIn tips on saving time while keeping engaged• Setting up a business page• Tools and Tips for increasing your contact base
    • 4. Islands
    • 5. Ecosystem
    • 6. What to blog about?• Frequently Asked Questions (List 20)• New product launches and features (cool factor, fun, innovative, news)• Events on-site or in the community• Your take on local news• Your take on auto news
    • 7. What to blog about?• Video (Yours and Others)• Twitter stream on a topic• Guest bloggers (experts, influencers, key staff)• Interviews via email, video, skype etc.• Seasonal Tips: Top 10 – Winter, Travel, Back to School, Safety, Performance, Trade-ins• Transcribe Audio/Video
    • 8. Corporate Blogging Errors✘Marketing materials and brochure ware✘Endless event announcements with no added value✘Cut and paste corporate announcements and press releases✘Product and service pitches✘No comments or heavy moderation✘Not a personal voice
    • 9. Launch a blog!- Domain Registration: Hostmonster.com orGodaddy.com- Hosting and Wordpress Software:Hostmonster.com- Theme and design? - Socialized! Themes - Custom Themes - DIY or Free
    • 10. Video• Can be faster to produce than text• Humanizes the message• Easy to distribute and repurpose• Additional SEO benefits• Smartphones make it mobile and instant• Increases conversions• Increases visitor stays
    • 11. SEO• Search Engine Optimization• Title Tags• URL aka Slug• Content Density• Internal and External Links• Velocity of posting
    • 12. Building reader base• Post content links (and partial posts) on social networks• Have an email subscription option• Notify customers and existing newsletter subscribers – use newsletter as a digest• Reciprocal guest blogging• Link from all other networks• Put it in print
    • 13. LinkedIn