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Facebook Blogging and Twitter Fundamentals

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Shane Gibson
Shane Gibson

Facebook Blogging and Twitter Fundamentals. A presentation from the I do BUSINESS Summit. http://idobusiness.ca

Business
1 of 45
Facebook, Blogging and Twitter Fundamentals With Shane Gibson @shanegibson
Scott Heiferman
300 million updates/day
Islands Socialized.me/idobusinesssocial
Ecosystem Socialized.me/idobusinesssocial
Who blogs anyway? Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
The Reverse Drip Socialized.me/idobusinesssocial
Nano-markets Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
George Moen – CEO, Blenz Coffee Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Owned? Earned? Paid? Build Your Own ATM
Contras t In Content
Twitte r 1. Morning Quote Formul 2. 3. Post Content Post Some Tips a 4. Retweet 5. Thank and Follow 6. Help Someone 7. Get Social 8. Connect with Influencers
Blogging Socialized.me/idobusinesssocial
What to blog about? • Frequently Asked Questions (List 20) • New product launches and features (cool factor, fun, innovative, news) • Events on-site or in the community • Your take on local news • Your take on industry news Socialized.me/idobusinesssocial
What to blog about? • Video (Yours and Others) • Twitter stream on a topic • Guest bloggers (experts, influencers, key staff) • Interviews via email, video, skype etc. • Seasonal Tips, Top 10’s, How-to’s etc. • Transcribe Audio/Video Socialized.me/idobusinesssocial
Corporate Blogging Errors ✘Marketing materials and brochure ware ✘Endless event announcements with no added value ✘Cut and paste corporate announcements and press releases ✘Product and service pitches ✘No comments or heavy moderation ✘Not a personal voice Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Launch a blog! - Domain Registration: Hostmonster.com or Godaddy.com - Hosting and Wordpress Software: Hostmonster.com -Theme and design? - Custom Themes - DIY or Free Socialized.me/idobusinesssocial
Building reader base • Post content links (and partial posts) on social networks • Have an email subscription option • Notify customers and existing newsletter subscribers – use newsletter as a digest • Reciprocal guest blogging • Link from all other networks • Put it in print Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
What gets lift? FaceBook Posts and Contests Socialized.me/idobusinesssocial
Engaging Posts - Quizzes Socialized.me/idobusinesssocial
In the Community Socialized.me/idobusinesssocial
Memes / Pop-Culture Socialized.me/idobusinesssocial
Sponsored Posts Socialized.me/idobusinesssocial
Get Sociable! Socialized.me/idobusinesssocial
Get Visual - Images Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Offerpop.com Socialized.me/idobusinesssocial
Offerpop.com • Fangated Coupons • Refer-a-friend Contests • Photo contests • Tug-of-war • Video contests • Caption contests • Twitter deals Socialized.me/idobusinesssocial
Ecosystem Socialized.me/idobusinesssocial

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Facebook Blogging and Twitter Fundamentals

Editor's Notes

  1. Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  2. Steve Introduces the Reverse Drip
  3. Shane talks about George – Power Bar story.