Facebook Blogging and Twitter Fundamentals

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Facebook Blogging and Twitter Fundamentals. A presentation from the I do BUSINESS Summit. http://idobusiness.ca

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  • Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  • Steve Introduces the Reverse Drip
  • Shane talks about George – Power Bar story.
  • Facebook Blogging and Twitter Fundamentals

    1. 1. Facebook, Blogging and Twitter Fundamentals With Shane Gibson @shanegibson
    2. 2. Scott Heiferman
    3. 3. 300 million updates/day
    4. 4. Islands Socialized.me/idobusinesssocial
    5. 5. Ecosystem Socialized.me/idobusinesssocial
    6. 6. Who blogs anyway? Socialized.me/idobusinesssocial
    7. 7. Socialized.me/idobusinesssocial
    8. 8. Socialized.me/idobusinesssocial
    9. 9. Socialized.me/idobusinesssocial
    10. 10. Socialized.me/idobusinesssocial
    11. 11. Socialized.me/idobusinesssocial
    12. 12. The Reverse Drip Socialized.me/idobusinesssocial
    13. 13. Nano-markets Socialized.me/idobusinesssocial
    14. 14. Socialized.me/idobusinesssocial
    15. 15. Socialized.me/idobusinesssocial
    16. 16. Socialized.me/idobusinesssocial
    17. 17. George Moen – CEO, Blenz Coffee Socialized.me/idobusinesssocial
    18. 18. Socialized.me/idobusinesssocial
    19. 19. Owned? Earned? Paid?Build YourOwn ATM
    20. 20. Contras t InContent
    21. 21. Twitte r 1. Morning QuoteFormul 2. 3. Post Content Post Some Tips a 4. Retweet 5. Thank and Follow 6. Help Someone 7. Get Social 8. Connect with Influencers
    22. 22. Blogging Socialized.me/idobusinesssocial
    23. 23. What to blog about?• Frequently Asked Questions (List 20)• New product launches and features (cool factor, fun, innovative, news)• Events on-site or in the community• Your take on local news• Your take on industry news Socialized.me/idobusinesssocial
    24. 24. What to blog about?• Video (Yours and Others)• Twitter stream on a topic• Guest bloggers (experts, influencers, key staff)• Interviews via email, video, skype etc.• Seasonal Tips, Top 10’s, How-to’s etc.• Transcribe Audio/Video Socialized.me/idobusinesssocial
    25. 25. Corporate Blogging Errors✘Marketing materials and brochure ware✘Endless event announcements with no added value✘Cut and paste corporate announcements and press releases✘Product and service pitches✘No comments or heavy moderation✘Not a personal voice Socialized.me/idobusinesssocial
    26. 26. Socialized.me/idobusinesssocial
    27. 27. Launch a blog!- Domain Registration: Hostmonster.com orGodaddy.com- Hosting and Wordpress Software:Hostmonster.com-Theme and design? - Custom Themes - DIY or Free Socialized.me/idobusinesssocial
    28. 28. Building reader base• Post content links (and partial posts) on social networks• Have an email subscription option• Notify customers and existing newsletter subscribers – use newsletter as a digest• Reciprocal guest blogging• Link from all other networks• Put it in print Socialized.me/idobusinesssocial
    29. 29. Socialized.me/idobusinesssocial
    30. 30. What gets lift? FaceBookPosts and Contests Socialized.me/idobusinesssocial
    31. 31. Engaging Posts - Quizzes Socialized.me/idobusinesssocial
    32. 32. In the Community Socialized.me/idobusinesssocial
    33. 33. Memes / Pop-Culture Socialized.me/idobusinesssocial
    34. 34. Sponsored Posts Socialized.me/idobusinesssocial
    35. 35. Get Sociable! Socialized.me/idobusinesssocial
    36. 36. Get Visual - Images Socialized.me/idobusinesssocial
    37. 37. Socialized.me/idobusinesssocial
    38. 38. Offerpop.com Socialized.me/idobusinesssocial
    39. 39. Offerpop.com• Fangated Coupons• Refer-a-friend Contests• Photo contests• Tug-of-war• Video contests• Caption contests• Twitter deals Socialized.me/idobusinesssocial
    40. 40. Ecosystem Socialized.me/idobusinesssocial

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