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Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
Facebook Blogging and Twitter Fundamentals
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Facebook Blogging and Twitter Fundamentals

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Facebook Blogging and Twitter Fundamentals. A presentation from the I do BUSINESS Summit. http://idobusiness.ca

Facebook Blogging and Twitter Fundamentals. A presentation from the I do BUSINESS Summit. http://idobusiness.ca

Published in: Business
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  • Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  • Steve Introduces the Reverse Drip
  • Shane talks about George – Power Bar story.
  • Transcript

    • 1. Facebook, Blogging and Twitter Fundamentals With Shane Gibson @shanegibson
    • 2. Scott Heiferman
    • 3. 300 million updates/day
    • 4. Islands Socialized.me/idobusinesssocial
    • 5. Ecosystem Socialized.me/idobusinesssocial
    • 6. Who blogs anyway? Socialized.me/idobusinesssocial
    • 7. Socialized.me/idobusinesssocial
    • 8. Socialized.me/idobusinesssocial
    • 9. Socialized.me/idobusinesssocial
    • 10. Socialized.me/idobusinesssocial
    • 11. Socialized.me/idobusinesssocial
    • 12. The Reverse Drip Socialized.me/idobusinesssocial
    • 13. Nano-markets Socialized.me/idobusinesssocial
    • 14. Socialized.me/idobusinesssocial
    • 15. Socialized.me/idobusinesssocial
    • 16. Socialized.me/idobusinesssocial
    • 17. George Moen – CEO, Blenz Coffee Socialized.me/idobusinesssocial
    • 18. Socialized.me/idobusinesssocial
    • 19. Owned? Earned? Paid?Build YourOwn ATM
    • 20. Contras t InContent
    • 21. Twitte r 1. Morning QuoteFormul 2. 3. Post Content Post Some Tips a 4. Retweet 5. Thank and Follow 6. Help Someone 7. Get Social 8. Connect with Influencers
    • 22. Blogging Socialized.me/idobusinesssocial
    • 23. What to blog about?• Frequently Asked Questions (List 20)• New product launches and features (cool factor, fun, innovative, news)• Events on-site or in the community• Your take on local news• Your take on industry news Socialized.me/idobusinesssocial
    • 24. What to blog about?• Video (Yours and Others)• Twitter stream on a topic• Guest bloggers (experts, influencers, key staff)• Interviews via email, video, skype etc.• Seasonal Tips, Top 10’s, How-to’s etc.• Transcribe Audio/Video Socialized.me/idobusinesssocial
    • 25. Corporate Blogging Errors✘Marketing materials and brochure ware✘Endless event announcements with no added value✘Cut and paste corporate announcements and press releases✘Product and service pitches✘No comments or heavy moderation✘Not a personal voice Socialized.me/idobusinesssocial
    • 26. Socialized.me/idobusinesssocial
    • 27. Launch a blog!- Domain Registration: Hostmonster.com orGodaddy.com- Hosting and Wordpress Software:Hostmonster.com-Theme and design? - Custom Themes - DIY or Free Socialized.me/idobusinesssocial
    • 28. Building reader base• Post content links (and partial posts) on social networks• Have an email subscription option• Notify customers and existing newsletter subscribers – use newsletter as a digest• Reciprocal guest blogging• Link from all other networks• Put it in print Socialized.me/idobusinesssocial
    • 29. Socialized.me/idobusinesssocial
    • 30. What gets lift? FaceBookPosts and Contests Socialized.me/idobusinesssocial
    • 31. Engaging Posts - Quizzes Socialized.me/idobusinesssocial
    • 32. In the Community Socialized.me/idobusinesssocial
    • 33. Memes / Pop-Culture Socialized.me/idobusinesssocial
    • 34. Sponsored Posts Socialized.me/idobusinesssocial
    • 35. Get Sociable! Socialized.me/idobusinesssocial
    • 36. Get Visual - Images Socialized.me/idobusinesssocial
    • 37. Socialized.me/idobusinesssocial
    • 38. Offerpop.com Socialized.me/idobusinesssocial
    • 39. Offerpop.com• Fangated Coupons• Refer-a-friend Contests• Photo contests• Tug-of-war• Video contests• Caption contests• Twitter deals Socialized.me/idobusinesssocial
    • 40. Ecosystem Socialized.me/idobusinesssocial

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