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Getting Sociable! Sociable! HowSocial Media is Turning Sales and     Marketing Upside-down         @shanegibson
“I think  that’sgoing tobreak.”
“The Customer Owns    Your Brand”   Socialized.me @shanegibson
800 MillionSocialized.me @shanegibson
150 MillionSocialized.me @shanegibson
300 Millionupdates/daySocialized.me @shanegibson
Socialized.me @shanegibson
3 Billion views/day  Socialized.me @shanegibson
“If you think you are a leader and no one is     following you... You’re actually just  going for a walk”   Socialized.me ...
Socialized.me @shanegibson
“After accruing the initial 120 participants andan additional 144 engaged influencers, theword of mouth power kicked in, a...
The Reverse Drip  Socialized.me @shanegibson
Socialized.me @shanegibson
Rules of Engagement#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be...
Socialized.me @shanegibson
Socialized.me @shanegibson
Use Multiple  ChannelsEngagementdb.com Socialized.me @shanegibson
Who blogs anyway?   Socialized.me @shanegibson
Socialized.me @shanegibson
Socialized.me @shanegibson
Socialized.me @shanegibson
Socialized.me @shanegibson
Socialized.me @shanegibson
IslandsSocialized.me @shanegibson
EcosystemSocialized.me @shanegibson
Business Intelligence• The top sources for real-time  intelligence on the web• Free or nearly free social media and  web m...
Socialized.me @shanegibson
Tweets tell the future• Computer scientists studied 3 million    tweets•   25 movies (including Avatar)•   Tweet frequency...
BoeingSocialized.me @shanegibson
Mediadecoder.com:“Like many large companies we do not   accept unsolicited ideas. Experience   showed that most ideas had ...
Blog.suggestionbox.com       Socialized.me @shanegibson
Real-Time Feedback   Socialized.me @shanegibson
Socialized.me @shanegibson
Score Keeping? Socialized.me @shanegibson
Stakeholder Spotting   Socialized.me @shanegibson
Listening            http://Search.twitter.com            http://Google.com/alerts            http://Blogsearch.google.com...
Twitter Search   (Local)Socialized.me @shanegibson
Google AlertsSocialized.me @shanegibson
Socialized.me @shanegibson
Blogsearch.Google.c        om   Socialized.me @shanegibson
Socialized.me @shanegibson
Linkedin.com/Signal  Socialized.me @shanegibson
Socialized.me @shanegibson
Socialized.me @shanegibson
Socialized.me @shanegibson
Socialized.me @shanegibson
Socialized.me @shanegibson
Can we just not do it?    Socialized.me @shanegibson
Socialized.me @shanegibson
Socialized.me @shanegibson
Socialized.me @shanegibson
Socialized.me @shanegibson
Socialized.me @shanegibson
Socialized.me @shanegibson
Socialized.me @shanegibson
Socialized.me @shanegibson
Get in the game Socialized.me @shanegibson
Canada’s BiggestBook Launch Party (Until someone tells us otherwise)    Socialized.me @shanegibson
Being    Socialized.me @shanegibson
Getting Sociable! Socialized.me @shanegibson
Launch Plan1. Identify Your Goal2. Identify Your Target Audience / nano-markets3. Pick the Right Platforms4. Map out Socia...
Resourceshttp://socialized.me/dtmhttp://closingbigger.nethttp://twitter.com/shanegibson      Socialized.me @shanegibson
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DTM Systems Social Media

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  • Start is Shane. Mentions social media experts.Steve: We’re amateurs all learning
  • Shane talks about Krisitan
  • Shane: HummerUbertor: Competitor Spam story
  • Shane share’s his favorite quote
  • Influencing thought leaders
  • Steve Introduces the Reverse Drip
  • Steve covers Disengaged. Introduces thought leaders.
  • Shane id odd
  • Transcript of "DTM Systems Social Media "

    1. 1. Getting Sociable! Sociable! HowSocial Media is Turning Sales and Marketing Upside-down @shanegibson
    2. 2. “I think that’sgoing tobreak.”
    3. 3. “The Customer Owns Your Brand” Socialized.me @shanegibson
    4. 4. 800 MillionSocialized.me @shanegibson
    5. 5. 150 MillionSocialized.me @shanegibson
    6. 6. 300 Millionupdates/daySocialized.me @shanegibson
    7. 7. Socialized.me @shanegibson
    8. 8. 3 Billion views/day Socialized.me @shanegibson
    9. 9. “If you think you are a leader and no one is following you... You’re actually just going for a walk” Socialized.me @shanegibson
    10. 10. Socialized.me @shanegibson
    11. 11. “After accruing the initial 120 participants andan additional 144 engaged influencers, theword of mouth power kicked in, as thoseindividuals, proud to have “earned” suchspecial treatment, generated more than 4,600tweets about the new route. This, in turn, led tomore than 7.4 million impressions andcoverage in top blogs and news outlets like theL.A. Times and CNN Money. And all it tookwas making those original 120 participants feelspecial.”Porter Gale – VP Marketing, Virgin Socialized.me @shanegibson
    12. 12. The Reverse Drip Socialized.me @shanegibson
    13. 13. Socialized.me @shanegibson
    14. 14. Rules of Engagement#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent Socialized.me @shanegibson
    15. 15. Socialized.me @shanegibson
    16. 16. Socialized.me @shanegibson
    17. 17. Use Multiple ChannelsEngagementdb.com Socialized.me @shanegibson
    18. 18. Who blogs anyway? Socialized.me @shanegibson
    19. 19. Socialized.me @shanegibson
    20. 20. Socialized.me @shanegibson
    21. 21. Socialized.me @shanegibson
    22. 22. Socialized.me @shanegibson
    23. 23. Socialized.me @shanegibson
    24. 24. IslandsSocialized.me @shanegibson
    25. 25. EcosystemSocialized.me @shanegibson
    26. 26. Business Intelligence• The top sources for real-time intelligence on the web• Free or nearly free social media and web monitoring tools you can use• How to use the information and intelligence you gather. Socialized.me @shanegibson
    27. 27. Socialized.me @shanegibson
    28. 28. Tweets tell the future• Computer scientists studied 3 million tweets• 25 movies (including Avatar)• Tweet frequency could be used to accurately predict the box office takings• Content of the messages predict ongoing success.• "Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP Socialized.me @shanegibson
    29. 29. BoeingSocialized.me @shanegibson
    30. 30. Mediadecoder.com:“Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing Socialized.me @shanegibson
    31. 31. Blog.suggestionbox.com Socialized.me @shanegibson
    32. 32. Real-Time Feedback Socialized.me @shanegibson
    33. 33. Socialized.me @shanegibson
    34. 34. Score Keeping? Socialized.me @shanegibson
    35. 35. Stakeholder Spotting Socialized.me @shanegibson
    36. 36. Listening http://Search.twitter.com http://Google.com/alerts http://Blogsearch.google.com http://www.linkedin.com/signal/ http://twazzup.com http://facebook.com/searchSocialized.me @shanegibson
    37. 37. Twitter Search (Local)Socialized.me @shanegibson
    38. 38. Google AlertsSocialized.me @shanegibson
    39. 39. Socialized.me @shanegibson
    40. 40. Blogsearch.Google.c om Socialized.me @shanegibson
    41. 41. Socialized.me @shanegibson
    42. 42. Linkedin.com/Signal Socialized.me @shanegibson
    43. 43. Socialized.me @shanegibson
    44. 44. Socialized.me @shanegibson
    45. 45. Socialized.me @shanegibson
    46. 46. Socialized.me @shanegibson
    47. 47. Socialized.me @shanegibson
    48. 48. Can we just not do it? Socialized.me @shanegibson
    49. 49. Socialized.me @shanegibson
    50. 50. Socialized.me @shanegibson
    51. 51. Socialized.me @shanegibson
    52. 52. Socialized.me @shanegibson
    53. 53. Socialized.me @shanegibson
    54. 54. Socialized.me @shanegibson
    55. 55. Socialized.me @shanegibson
    56. 56. Socialized.me @shanegibson
    57. 57. Get in the game Socialized.me @shanegibson
    58. 58. Canada’s BiggestBook Launch Party (Until someone tells us otherwise) Socialized.me @shanegibson
    59. 59. Being Socialized.me @shanegibson
    60. 60. Getting Sociable! Socialized.me @shanegibson
    61. 61. Launch Plan1. Identify Your Goal2. Identify Your Target Audience / nano-markets3. Pick the Right Platforms4. Map out Social Etiquette and Policy5. Implement Listening and Engagement Strategy6. Know Your Market Intimately7. Create Content Mixing Marketing and Community8. Get Sociable! Socialized.me @shanegibson
    62. 62. Resourceshttp://socialized.me/dtmhttp://closingbigger.nethttp://twitter.com/shanegibson Socialized.me @shanegibson
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