With over 1.5 Billion people globally using social media to communicate and make buying decisions daily it has become very evident that social media cannot be ignored by anyone doing business in the hospitality industry. Facebook, Twitter, Instagram, Yelp and Google places (to name a few) are all platforms that provide considerable opportunity – there are also serious risks to using them if you don’t have a solid plan and process in place.
This session has been specifically designed for owners, managers and marketing teams in the hospitality business. If you own, operate or lead a team for a restaurant, bar, lounge or club this event will help you systemize your approach to social media marketing and maximize your return on investment on all of your marketing efforts.
The top social and mobile marketing trends that can positively impact your business
Why you need a social media policy for your staff now (samples included)
Visual marketing online, creating great content for Facebook, Instagram, Pinterest and more.
How to use Twitter to build relationships, gather business intelligence and drive foot traffic
Facebook best practices plus contests and promotions that put people in your locations
Social media monitoring tools that will help you protect your brand integrity, turn fans into advocates and un-earth vital business intelligence
How to use tools like Yelp, Google Places and FourSquare effectively
How to assemble an effective social media plan and team