Driving Demand with Facebook and Twitter
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Driving Demand with Facebook and Twitter

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Slides from the Driving Demand with Facebook and Twitter social media training session.

Slides from the Driving Demand with Facebook and Twitter social media training session.

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Transcript

  • 1. With @ShaneGibson St Regis Hotel User: stregisguest Pass: vancouver2010
  • 2. • How to set-up a Facebook Business page that engages your audience • Privacy and professionalism • Facebook Contests and Campaigns • Business to Business marketing on Facebook • How to grow your fan-base and get them engaged • Facebook, Twitter, and your blog • Facebook events and photos for marketing and sales • Social media tracking and analytics for Facebook • Ad buying and converting Facebook Ad traffic to business
  • 3. • How to set-up a (good) Twitter profile • How to get relevant followers • Tweeting (content posting) that will keep people engaged • How to use Twitter to prospect and build alliances • Top 10 Twitter best practices • 10 behaviors to absolutely avoid on Twitter • Analytics for Twitter • Turn followers into advocates
  • 4. • What does that mean to you?
  • 5. 1. Reputation 2. Risk Reduction 3. Client Retention 4. Efficiency 5. Business Intelligence 6. Differentiation 7. Brand Association 8. PR & Exposure 9. Immediate Revenue 10.Long-Term Revenue
  • 6. 11.Supplier Capacity Building 12.Perception Shifting 13.More & Better Recruits 14.Innovation 15.Client Education 16.Staff Capacity Building 17.Network Growth 18.Opportunity Creation 19.Job Satisfaction 20.Trust Building
  • 7. 1. @Spam 2. Ask for Follow 3. Follow, unfollow, foll ow unfollow 4. Over automate 5. Pretend You’re a rockstar 6. Be an egg 7. Ignore messages 8. Forget your manners 9. Pick fights 10.Too much of a good thing 11.Auto-dm
  • 8. 1. Full profile optimized for multiple screens 2. Post daily (many times) 3. Say thank-you 4. Follow-back 5. Build a tribe 6. Give to receive 7. Measure with Hootsuite 8. Get mobile 9. Have a content formula 10.Become an expert curator
  • 9. 1. Morning Quote 2. Post Content 3. Post Some Tips 4. Retweet 5. Thank and Follow 6. Help Someone 7. Get Social 8. Connect with Influencers Twitter Formula
  • 10. • Sharing Tools • Industry Blogs • Google Alerts • Geographic and Vertical Specific News • Experts list • Zite • Linkedin.com search
  • 11. • Google Analytics • Tweetreach • Hootsuite + Google • Edgerank Checker • Nimble