Driving Demand with Facebook and Twitter

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Driving Demand with Facebook and Twitter

  1. 1. With @ShaneGibson St Regis Hotel User: stregisguest Pass: vancouver2010
  2. 2. • How to set-up a Facebook Business page that engages your audience • Privacy and professionalism • Facebook Contests and Campaigns • Business to Business marketing on Facebook • How to grow your fan-base and get them engaged • Facebook, Twitter, and your blog • Facebook events and photos for marketing and sales • Social media tracking and analytics for Facebook • Ad buying and converting Facebook Ad traffic to business
  3. 3. • How to set-up a (good) Twitter profile • How to get relevant followers • Tweeting (content posting) that will keep people engaged • How to use Twitter to prospect and build alliances • Top 10 Twitter best practices • 10 behaviors to absolutely avoid on Twitter • Analytics for Twitter • Turn followers into advocates
  4. 4. • What does that mean to you?
  5. 5. 1. Reputation 2. Risk Reduction 3. Client Retention 4. Efficiency 5. Business Intelligence 6. Differentiation 7. Brand Association 8. PR & Exposure 9. Immediate Revenue 10.Long-Term Revenue
  6. 6. 11.Supplier Capacity Building 12.Perception Shifting 13.More & Better Recruits 14.Innovation 15.Client Education 16.Staff Capacity Building 17.Network Growth 18.Opportunity Creation 19.Job Satisfaction 20.Trust Building
  7. 7. 1. @Spam 2. Ask for Follow 3. Follow, unfollow, foll ow unfollow 4. Over automate 5. Pretend You’re a rockstar 6. Be an egg 7. Ignore messages 8. Forget your manners 9. Pick fights 10.Too much of a good thing 11.Auto-dm
  8. 8. 1. Full profile optimized for multiple screens 2. Post daily (many times) 3. Say thank-you 4. Follow-back 5. Build a tribe 6. Give to receive 7. Measure with Hootsuite 8. Get mobile 9. Have a content formula 10.Become an expert curator
  9. 9. 1. Morning Quote 2. Post Content 3. Post Some Tips 4. Retweet 5. Thank and Follow 6. Help Someone 7. Get Social 8. Connect with Influencers Twitter Formula
  10. 10. • Sharing Tools • Industry Blogs • Google Alerts • Geographic and Vertical Specific News • Experts list • Zite • Linkedin.com search
  11. 11. • Google Analytics • Tweetreach • Hootsuite + Google • Edgerank Checker • Nimble

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