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Using Social Media to Leverage Comic Con     Philadelphia   With Shane Gibson    @shanegibson
“I think that’sgoing tobreak.”           @ShaneGibson Socialized.me
“The Customer Owns    Your Brand”     @ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
901 million@ShaneGibson Socialized.me
150 Million@ShaneGibson Socialized.me
300 million updates/day      @ShaneGibson Socialized.me
3Billion Views/Day    @ShaneGibson Socialized.me
Return on Investment     @ShaneGibson Socialized.me
Return on Investment     @ShaneGibson Socialized.me
“If you think you are a leader and no one is     following you... You’re actually just  going for a walk”      @ShaneGibso...
Rules of Engagement#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be...
George Moen – CEO, Blenz Coffee     @ShaneGibson Socialized.me
@ShaneGibson Socialized.me
Don’t outsource your  personal brand     @ShaneGibson Socialized.me
Who blogs anyway?    @ShaneGibson Socialized.me
Islands@ShaneGibson Socialized.me
Ecosystem@ShaneGibson Socialized.me
Social media            marketing is               about              LISTENING@ShaneGibson Socialized.me
“Public sentiment is everything.With public sentiment, nothingcan fail. Without it, nothing can succeed.” - Abraham Lincol...
Business Intelligence• Search.Twitter.com• Google Alerts Google.com/alerts• Linkedin.com/signal• Blogsearch.Google.com• Tw...
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
What Platforms?Blo      gs           @ShaneGibson Socialized.me
@cforbesoklahoma    @ShaneGibson Socialized.me
@cforbesoklahoma    @ShaneGibson Socialized.me
Launch Plan1. Identify Your Goal2. Identify Your Target Audience and your Nanotribes3. Pick the Right Platforms4. Map out ...
ResourcesSlides and links:http://socialized.me/wwSocial Media Podcast:http://closingbigger.netTwitter:@WizardWorld        ...
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Comic con

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  • Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  • Shane talks about Krisitan
  • Shane: Hummer Ubertor: Competitor Spam story
  • Shane share ’s his favorite quote
  • Shane is odd.
  • Shane talks about George – Power Bar story.
  • Steve talks about Realtors – Shane talks outsourcing networking
  • Transcript of "Comic con"

    1. 1. Using Social Media to Leverage Comic Con Philadelphia With Shane Gibson @shanegibson
    2. 2. “I think that’sgoing tobreak.” @ShaneGibson Socialized.me
    3. 3. “The Customer Owns Your Brand” @ShaneGibson Socialized.me
    4. 4. @ShaneGibson Socialized.me
    5. 5. @ShaneGibson Socialized.me
    6. 6. 901 million@ShaneGibson Socialized.me
    7. 7. 150 Million@ShaneGibson Socialized.me
    8. 8. 300 million updates/day @ShaneGibson Socialized.me
    9. 9. 3Billion Views/Day @ShaneGibson Socialized.me
    10. 10. Return on Investment @ShaneGibson Socialized.me
    11. 11. Return on Investment @ShaneGibson Socialized.me
    12. 12. “If you think you are a leader and no one is following you... You’re actually just going for a walk” @ShaneGibson Socialized.me
    13. 13. Rules of Engagement#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent @ShaneGibson Socialized.me
    14. 14. George Moen – CEO, Blenz Coffee @ShaneGibson Socialized.me
    15. 15. @ShaneGibson Socialized.me
    16. 16. Don’t outsource your personal brand @ShaneGibson Socialized.me
    17. 17. Who blogs anyway? @ShaneGibson Socialized.me
    18. 18. Islands@ShaneGibson Socialized.me
    19. 19. Ecosystem@ShaneGibson Socialized.me
    20. 20. Social media marketing is about LISTENING@ShaneGibson Socialized.me
    21. 21. “Public sentiment is everything.With public sentiment, nothingcan fail. Without it, nothing can succeed.” - Abraham Lincoln @ShaneGibson Socialized.me
    22. 22. Business Intelligence• Search.Twitter.com• Google Alerts Google.com/alerts• Linkedin.com/signal• Blogsearch.Google.com• Twazzup.com• Facebook.com/search• Viralheat.com @ShaneGibson Socialized.me
    23. 23. @ShaneGibson Socialized.me
    24. 24. @ShaneGibson Socialized.me
    25. 25. @ShaneGibson Socialized.me
    26. 26. What Platforms?Blo gs @ShaneGibson Socialized.me
    27. 27. @cforbesoklahoma @ShaneGibson Socialized.me
    28. 28. @cforbesoklahoma @ShaneGibson Socialized.me
    29. 29. Launch Plan1. Identify Your Goal2. Identify Your Target Audience and your Nanotribes3. Pick the Right Platforms4. Map out Social Etiquette and Policy (Rules and Tools Training)5. Implement Listening and Engagement Strategy6. Know Core Pains, Dreams and Goals7. Uniquely Communicate Solutions Mixing Marketing and Community @ShaneGibson Socialized.me
    30. 30. ResourcesSlides and links:http://socialized.me/wwSocial Media Podcast:http://closingbigger.netTwitter:@WizardWorld @ShaneGibson Socialized.me
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