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Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
Coast Spas Social Media 2013
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Coast Spas Social Media 2013

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Coast Spas Social Media 2013 Dealer Conference

Coast Spas Social Media 2013 Dealer Conference

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  • Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  • John Chow.
  • Transcript

    • 1. From Social Media to Social Commerce in 2013 With Shane Gibson @ShaneGibson #CoastSpasDealerMeeting @ShaneGibson Socialized.me
    • 2. 2012 What Happened? @ShaneGibson Socialized.me
    • 3. What Happened? @ShaneGibson Socialized.me
    • 4. What Happened? @ShaneGibson Socialized.me
    • 5. What Happened? 7.3M 6.9MDaily Active Mobile Users @ShaneGibson Socialized.me
    • 6. What Happened? $179.36 $68.78 $80.22Social referral value in e-commerce (Fast Company) @ShaneGibson Socialized.me
    • 7. @ShaneGibson Socialized.me
    • 8. @ShaneGibson Socialized.me
    • 9. @ShaneGibson Socialized.me
    • 10. @ShaneGibson Socialized.me
    • 11. More Filters and Stops • Less automation in Twitter • Tougher rules on LinkedIn and Facebook • Following limits on Instagram • Google updates their Algorithm and upsets the world @ShaneGibson Socialized.me
    • 12. Rise of the influencer @ShaneGibson Socialized.me
    • 13. Influence Teams @ShaneGibson Socialized.me
    • 14. Fresh Unique Content @ShaneGibson Socialized.me
    • 15. Get Focused• Amping Up Facebook• Contests that work• Connecting with influencers• Tools to manage as a team @ShaneGibson Socialized.me
    • 16. EdgerankUp to a maximum of 16% ofyour fans will see your posts @ShaneGibson Socialized.me
    • 17. Edgerank@ShaneGibson Socialized.me
    • 18. Sponsored Posts @ShaneGibson Socialized.me
    • 19. Click-throughs are cheaper• Facebook Ads: $1 per click• Sponsored : 6 clicks/$1 @ShaneGibson Socialized.me
    • 20. Get Sociable! @ShaneGibson Socialized.me
    • 21. Get Visual - Images @ShaneGibson Socialized.me
    • 22. @ShaneGibson Socialized.me
    • 23. Offerpop.com @ShaneGibson Socialized.me
    • 24. Offerpop.com• Fangated Coupons• Refer-a-friend Contests• Tug-of-war• Video contests• Caption contests• Twitter deals @ShaneGibson Socialized.me
    • 25. @ShaneGibson Socialized.me
    • 26. #BnNArmy with @WizardWorld @ShaneGibson Socialized.me
    • 27. @ShaneGibson Socialized.me
    • 28. @ShaneGibson Socialized.me
    • 29. Finding Influencers• Local Niche Bloggers• Journalists• Meetup.com Organizers• Back-links to local competitor or topic specific sites• Use Twellow and Klout @ShaneGibson Socialized.me
    • 30. @ShaneGibson Socialized.me
    • 31. Pepsi Cultural Calendars• Demographic’s entertainment events• Community events• Significant milestones• Own a #tag in your community• Capitalize on Memes @ShaneGibson Socialized.me
    • 32. @ShaneGibson Socialized.me
    • 33. #DTMGolf@ShaneGibson Socialized.me
    • 34. Grow Your Reach1. Use Offerpop2. Low cost, high value, targeted prizes3. We are social on-site4. We are social in-print5. We are social email blast6. Partner with influencers7. Amplify your brand! @ShaneGibson Socialized.me
    • 35. Get Visual and Shared1. Photos get shared2. Use pictures instead of words3. Get community to contribute through contests, incentives and recognition4. Have fun – fun is shared5. Use Coast Spas – Ask for content! @ShaneGibson Socialized.me
    • 36. Hootsuite@ShaneGibson Socialized.me
    • 37. @ShaneGibson Socialized.me
    • 38. @ShaneGibson Socialized.me
    • 39. @ShaneGibson Socialized.me
    • 40. Summary1. Get Visual2. Connect with influencers3. Run regular targeted contests4. Use the internet to get off of the internet5. Amplify the moment6. Get organized and start measuring @ShaneGibson Socialized.me
    • 41. Resources1. Socialized.me/CoastSpas20132. Socialized.me/blog3. @ShaneGibson4. Social Media Plan Template @ShaneGibson Socialized.me

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