More Filters and Stops • Less automation in Twitter • Tougher rules on LinkedIn and Facebook • Following limits on Instagram • Google updates their Algorithm and upsets the world @ShaneGibson Socialized.me
Rise of the influencer @ShaneGibson Socialized.me
Grow Your Reach1. Use Offerpop2. Low cost, high value, targeted prizes3. We are social on-site4. We are social in-print5. We are social email blast6. Partner with influencers7. Amplify your brand! @ShaneGibson Socialized.me
Get Visual and Shared1. Photos get shared2. Use pictures instead of words3. Get community to contribute through contests, incentives and recognition4. Have fun – fun is shared5. Use Coast Spas – Ask for content! @ShaneGibson Socialized.me
Summary1. Get Visual2. Connect with influencers3. Run regular targeted contests4. Use the internet to get off of the internet5. Amplify the moment6. Get organized and start measuring @ShaneGibson Socialized.me
Resources1. Socialized.me/CoastSpas20132. Socialized.me/blog3. @ShaneGibson4. Social Media Plan Template @ShaneGibson Socialized.me
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