Channel Next Ignite Your Channel with Social Media

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Channel Next Ignite Your Channel with Social Media

  1. 1. Channel NextAre you ready to ignite your channel with social media @ShaneGibson Socialized.me
  2. 2. @ShaneGibson Socialized.me
  3. 3. 900 million 1Billion @ShaneGibson Socialized.me
  4. 4. 175 Million@ShaneGibson Socialized.me
  5. 5. 300 million updates/day @ShaneGibson Socialized.me
  6. 6. @ShaneGibson Socialized.me
  7. 7. 3Billion Views/Day @ShaneGibson Socialized.me
  8. 8. Mobile Social 7.3M 6.9MDaily Active Mobile Users @ShaneGibson Socialized.me
  9. 9. 1st Time Buyers $179.36 $68.78 $80.22Social referral value in e-commerce (Fast @ShaneGibson Socialized.me Company)
  10. 10. McKinsey Global Institute Study• 1.5 Billion social networking globally• 70% Companies use social network tech• 28 hours per week on email and searching• 90% Companies report positive impact @ShaneGibson Socialized.me
  11. 11. $900 billion – $1.3 Trillion• 20-25% Improved knowledge worker communication, collaboration and efficiency• 33% increased customer purchases and consumption driven by online social interaction @ShaneGibson Socialized.me
  12. 12. Why the VAR is Vital1. Localizes content2. Contextualizes offerings3. Knows the local/vertical specific influencers4. Amplifies your brand @ShaneGibson Socialized.me
  13. 13. More Filters and Stops • Less automation in Twitter • Tougher rules on LinkedIn and Facebook • Following limits on Instagram • Google updates their Algorithm and upsets the world @ShaneGibson Socialized.me
  14. 14. Rise of the influencer(Genuine Engagement) @ShaneGibson Socialized.me
  15. 15. Influence Teams @ShaneGibson Socialized.me
  16. 16. Fresh Unique Content @ShaneGibson Socialized.me
  17. 17. Infinigraph.com @ShaneGibson Socialized.me
  18. 18. @ShaneGibson Socialized.me
  19. 19. #DTMGolf@ShaneGibson Socialized.me
  20. 20. Ford Canada@ShaneGibson Socialized.me
  21. 21. 5 Big Challenges1. Brands aren’t listening2. Lack of content (or “me too” content)3. Distribution (getting your content found)4. No Engagement (No one shares or no one cares)5. The Social Log-Jam @ShaneGibson Socialized.me
  22. 22. 4 Solutions• Social Media Management and Monitoring• Channel Next Content Portal• Capacity building (On-going education) – Staff – Partners – VARs• Execution (Best practices + guidance) – Integrated marketing plan – Step-by-step social marketing calendars @ShaneGibson Socialized.me
  23. 23. Lets Connecthttp://socialized.me/cn2013@SocializedTeam@ShaneGibson@Anthony Caridi@ChadRissanen@MitchyBallenCEO’s Cell: 604-762-5595 @ShaneGibson Socialized.me

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