Canadian Association of Exhibition Management Social Media Keynote
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Canadian Association of Exhibition Management Social Media Keynote

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Shane Gibson's social media presentation as the opening keynote for CAEM's 2011 Annual conference in London, ON.

Shane Gibson's social media presentation as the opening keynote for CAEM's 2011 Annual conference in London, ON.

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  • Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  • Shane talks about Krisitan
  • Shane: Hummer Ubertor: Competitor Spam story
  • Canpages Business is changing
  • Shane share’s his favorite quote
  • Steve covers Disengaged. Introduces thought leaders.
  • Influencing thought leaders
  • John Chow.
  • Steve Introduces the Reverse Drip
  • Steve talks about the CEO. Shane talks Army and social media policy.
  • Shane talks about George – Power Bar story.
  • Steve talks about Realtors – Shane talks outsourcing networking
  • Shane is odd.

Canadian Association of Exhibition Management Social Media Keynote Presentation Transcript

  • 1. How Social Media and Social Networking are Turning Sales and Marketing Upside-down @shanegibson #CAEM2011
  • 2. “ I think that’s going to break.”
  • 3. “ The Community Owns Your Brand”
  • 4. The Community is Self-Organizing #Tweetups
  • 5.  
  • 6. We Still Use Old Media
  • 7. 700 million
  • 8. 90 Million
  • 9. 100 million updates/day
  • 10. 1Billion Views/Day
  • 11. “ If you think you are a leader and no one is following you... You’re actually just going for a walk”
  • 12.  
  • 13.  
  • 14.  
  • 15. The Reverse Drip
  • 16. Trust and Transparency
    • “ The beauty in trust, credibility, likability and relevance is that because so few companies really practice it.  Companies that do  rise above the noise and get noticed.”
    • – Jeff Booth, CEO, BuildDirect.com
  • 17. Marketing Now Belongs to Everyone
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22. Don ’t outsource your personal brand
  • 23. Rules of Engagement
    • #1 Stop pitching and start connecting
    • #2 Doers win in the game of social media
    • #3 It ’s not about you
    • #4 Be fearless in your contribution to community
    • #5 Don ’t be a social spammer, engage
    • #6 Be authentic
    • #7 Be consistent
  • 24.  
  • 25. Listening
  • 26. Canada’s Biggest Book Launch Party
    • (Until someone tells us otherwise)
  • 27. Sociable! Book Launch
  • 28. Getting Sociable!
  • 29. The Future
    • Nano-casting
    • Customer collaborated brands and products
    • Location based and mobile networks
    • Social CRM
  • 30. Resources
    • http://socialized.me /caem2011
    • http://twitter.com/shanegibson
    • http://closingbigger.net
    • http://inSocialMedia.com