BlueStar Social Media Seminar 2
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    No notes for slide
  • Shane talks about Krisitan
  • Shane: HummerUbertor: Competitor Spam story
  • Shane share’s his favorite quote
  • Steve covers Disengaged. Introduces thought leaders.
  • Shane talks about George – Power Bar story.

Transcript

  • 1. #VTCA13
  • 2. #VTCA13Saying you don’tbelieve in socialmedia is like sayingyou don’t believe inthe internet
  • 3. #VTCA13
  • 4. #VTCA13
  • 5. #VTCA13
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  • 10. #VTCA13
  • 11. #VTCA137.3M6.9MDaily Active Mobile Users
  • 12. #VTCA13Social referral value in e-commerce (Fast Company)$68.78$80.22$179.36
  • 13. #VTCA13
  • 14. #VTCA13
  • 15. #VTCA13Who blogs anyway?
  • 16. #VTCA13
  • 17. #VTCA13
  • 18. #VTCA13
  • 19. #VTCA13
  • 20. #VTCA13
  • 21. #VTCA13Owned?Earned?Paid?Build YourOwn ATM
  • 22. #VTCA13
  • 23. #VTCA13
  • 24. #VTCA13“If you think you are aleader and no one isfollowing you…You’re actually just goingfor a walk”
  • 25. #VTCA13
  • 26. #VTCA13
  • 27. #VTCA13“Like many large companies we do notaccept unsolicited ideas. Experienceshowed that most ideas had already beenconsidered by our engineers and thatthere can be unintended consequencesto simply accepting these ideas. Thetime, cost and risk involved in processingthem, therefore, were not justified by thebenefits gained.” - Boeing
  • 28. #VTCA13
  • 29. #VTCA13
  • 30. #VTCA13
  • 31. #VTCA13
  • 32. #VTCA13George Moen – CEO, Blenz Coffee
  • 33. #VTCA13
  • 34. #VTCA13
  • 35. #VTCA13• Search.Twitter.com• Google Alerts• Linkedin.com/Signal• Customer/Community blogs and socialnetworks• Competitor/Industry news, blogs, andsocial networks
  • 36. #VTCA13
  • 37. #VTCA13
  • 38. #VTCA13
  • 39. #VTCA13
  • 40. #VTCA13
  • 41. #VTCA13
  • 42. #VTCA13
  • 43. #VTCA13
  • 44. #VTCA13
  • 45. #VTCA13
  • 46. #VTCA13
  • 47. #VTCA13
  • 48. #VTCA13
  • 49. #VTCA13
  • 50. #VTCA13
  • 51. #VTCA131. Align with Business Goals2. Identify Your Your Nano-markets3. Pick the Right Platforms4. Map out Social Media Policy & Educate5. Map out Your Plan6. Implement Listening and EngagementStrategy7. Create focused content/conversations8. Scale through community and relationships
  • 52. #VTCA13How Can We Help?pembertonfishfinder.blogspot.com
  • 53. #VTCA13Socialized.me/BlueStarSocializedAcademy.com@ShaneGibson@AnthonyCaridi