BlueStar Social Media Seminar 2

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BlueStar Social Media Seminar 2

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  • Shane talks about Krisitan
  • Shane: HummerUbertor: Competitor Spam story
  • Shane share’s his favorite quote
  • Steve covers Disengaged. Introduces thought leaders.
  • Shane talks about George – Power Bar story.
  • BlueStar Social Media Seminar 2

    1. 1. #VTCA13
    2. 2. #VTCA13Saying you don’tbelieve in socialmedia is like sayingyou don’t believe inthe internet
    3. 3. #VTCA13
    4. 4. #VTCA13
    5. 5. #VTCA13
    6. 6. #VTCA13
    7. 7. #VTCA13
    8. 8. #VTCA13
    9. 9. #VTCA13
    10. 10. #VTCA13
    11. 11. #VTCA137.3M6.9MDaily Active Mobile Users
    12. 12. #VTCA13Social referral value in e-commerce (Fast Company)$68.78$80.22$179.36
    13. 13. #VTCA13
    14. 14. #VTCA13
    15. 15. #VTCA13Who blogs anyway?
    16. 16. #VTCA13
    17. 17. #VTCA13
    18. 18. #VTCA13
    19. 19. #VTCA13
    20. 20. #VTCA13
    21. 21. #VTCA13Owned?Earned?Paid?Build YourOwn ATM
    22. 22. #VTCA13
    23. 23. #VTCA13
    24. 24. #VTCA13“If you think you are aleader and no one isfollowing you…You’re actually just goingfor a walk”
    25. 25. #VTCA13
    26. 26. #VTCA13
    27. 27. #VTCA13“Like many large companies we do notaccept unsolicited ideas. Experienceshowed that most ideas had already beenconsidered by our engineers and thatthere can be unintended consequencesto simply accepting these ideas. Thetime, cost and risk involved in processingthem, therefore, were not justified by thebenefits gained.” - Boeing
    28. 28. #VTCA13
    29. 29. #VTCA13
    30. 30. #VTCA13
    31. 31. #VTCA13
    32. 32. #VTCA13George Moen – CEO, Blenz Coffee
    33. 33. #VTCA13
    34. 34. #VTCA13
    35. 35. #VTCA13• Search.Twitter.com• Google Alerts• Linkedin.com/Signal• Customer/Community blogs and socialnetworks• Competitor/Industry news, blogs, andsocial networks
    36. 36. #VTCA13
    37. 37. #VTCA13
    38. 38. #VTCA13
    39. 39. #VTCA13
    40. 40. #VTCA13
    41. 41. #VTCA13
    42. 42. #VTCA13
    43. 43. #VTCA13
    44. 44. #VTCA13
    45. 45. #VTCA13
    46. 46. #VTCA13
    47. 47. #VTCA13
    48. 48. #VTCA13
    49. 49. #VTCA13
    50. 50. #VTCA13
    51. 51. #VTCA131. Align with Business Goals2. Identify Your Your Nano-markets3. Pick the Right Platforms4. Map out Social Media Policy & Educate5. Map out Your Plan6. Implement Listening and EngagementStrategy7. Create focused content/conversations8. Scale through community and relationships
    52. 52. #VTCA13How Can We Help?pembertonfishfinder.blogspot.com
    53. 53. #VTCA13Socialized.me/BlueStarSocializedAcademy.com@ShaneGibson@AnthonyCaridi

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