Blogging for Sales Pros and Sales Organizations with Shane Gibson

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Presentation from "Blogging for Sales Pros and Sales Organizations" with Shane Gibson at a recent Vancouver Sales Performance Meetup.

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  • Blogging for Sales Pros and Sales Organizations with Shane Gibson

    1. 1. Blogging for Sales Pros and Sales Organizations
    2. 2. Today: Launch a quality blog quickly•Language•How to build a prospect list with your blog•Success Stories•12 point assessment
    3. 3. Guerrilla Marketing“Achieving conventional goals throughunconventional means.”
    4. 4. What is this?
    5. 5. It’s a Weapon To This Guy:
    6. 6. Consent
    7. 7. Starts With discovery
    8. 8. Discovery Engine
    9. 9. Typical Sales Blogger Mistakesx Marketing materials and brochure warex Endless event announcements with no added valuex Cut and paste corporate announcements and press releasesx Product and service pitchesx No comments or heavy moderationx Not a personal voice
    10. 10. ConsumptionConsistent Relevant Content and Conversations
    11. 11. 3-to-5➡ Interaction➡ Connection➡ Consent
    12. 12. Launch a blog• Reserve a domain (Hostmonster.com, Bluehost.com)• Buy a hosting package ($5-$10/mo)• Install Wordpress with one click• Pick a theme with one click• Install the appropriate plugins
    13. 13. 2 minute (13 minute) Install
    14. 14. Build a Prospect List• Ideally built through engagement• Newsletter• Blog updates by email• Whitepapers, e-books, videos• Events (offline and webinars)• Joint ventures / Celebrate other thought leaders
    15. 15. Language/Content• Watch trends• Work backwards from the client• Blog about solutions and solve problems• Celebrate other influencers
    16. 16. Ubertor
    17. 17. IanWatt.ca
    18. 18. Winelibrary.tv
    19. 19. Tractorview.com
    20. 20. Thanks! Blog strategy?Social Media Assessment? Training and Coaching? @Socialized.me

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