Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!

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http://sociablebook.com This is Shane Gibson and Stephen Jagger's Sociable presentation on social media for Real Estate. They talk about how Realtors can use social media to profit.

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  • Start is Shane. Mentions social media experts.Steve: We’re amateurs all learning
  • Shane talks about Krisitan
  • Shane: HummerUbertor: Competitor Spam story
  • Canpages Business is changing
  • Shane share’s his favorite quote
  • Steve covers Disengaged. Introduces thought leaders.
  • Steve Introduces the Reverse Drip
  • Steve talks about Realtors – Shane talks outsourcing networking
  • Steve talks about the CEO. Shane talks Army and social media policy.
  • Shane talks about George – Power Bar story.
  • Shane is odd.
  • Shane id odd
  • Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!

    1. 1. How Social Media and Social Networking are Turning Sales and Marketing Upside-down<br />@sjagger @shanegibson<br />
    2. 2. “I think that’s going to break.”<br />
    3. 3. “The Customer Owns Your Brand”<br />
    4. 4. We Still Use Old Media<br />
    5. 5. 600 million<br />
    6. 6. 150 Million<br />
    7. 7. 100 million updates/day<br />
    8. 8. 1Billion Views/Day<br />
    9. 9. “If you think you are a leader and no one is following you...<br />You’re actually just going for a walk”<br />
    10. 10.
    11. 11. The Reverse Drip<br />
    12. 12. Don’t outsource your personal brand <br />
    13. 13. Social Media Belongs to Everyone<br />
    14. 14.
    15. 15. George Moen – CEO, Blenz Coffee<br />
    16. 16.
    17. 17.
    18. 18.
    19. 19.
    20. 20. Rules of Engagement<br />#1 Stop pitching and start connecting<br />#2 Doers win in the game of social media<br />#3 It’s not about you<br />#4 Be fearless in your contribution to community<br />#5 Don’t be a social spammer, engage<br />#6 Be authentic<br />#7 Be consistent<br />
    21. 21. Listening<br />Social media is more about listening and dialogue than it is about broadcasting.<br />
    22. 22. Listening Tools<br />http://Search.twitter.com<br />http://Backtweets.com<br />http://Google.com/alerts<br />http://Blogsearch.google.com<br />http://www.twazzup.com/<br />
    23. 23. Twitter search<br />
    24. 24. Backtweets<br />
    25. 25.
    26. 26.
    27. 27. Twazzup<br />
    28. 28. Hootsuite.com<br />
    29. 29.
    30. 30.
    31. 31.
    32. 32. Use Multiple Channels<br />Engagementdb.com<br />
    33. 33. Getting Real<br />
    34. 34. Launch Plan<br />Identify Your Goal<br />Identify Your Target Audience<br />Pick the Right Platforms<br />Map out Social Etiquette and Policy<br />Implement Listening and Engagement Strategy<br />Know Your Market Intimately<br />Create Content Mixing Marketing and Community<br />Get Sociable!<br />

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