@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
in Higher Education
Better Web Governance...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Code
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
DesignCode
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
ContentDesignCode
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
!Content Governance!DesignCode
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Top down
Bottom up
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Shane Diffily
www.diffily.com
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Shane Diffily
www.diffily.com
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
#WebGovernance
@diffily
@siteimprove
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Higher Education
Web Governance challenge...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Civil War!
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Large population
Highly diverse
Geographi...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
“Act unified everyone!”
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Web Governance describes how to manage an...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Web Governance delivers the stability
you...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Low volumes
Simple technology
Low traffic...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Huge volumes
Many platforms
Massive traff...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Huge growth in
Online Ambition
Little cha...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Teams are overwhelmed by volumes
& comple...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Teams are increasingly distanced
from the...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Solo-runs create great diversity
of desig...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Great disparities in online experience
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Users are unhappy due to poor quality
& u...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Web staff are unhappy due to pressure of ...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Management are unhappy because operations...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Governance change is overdue!
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
A new generation of managers is emerging
...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
The sophistication of Web Governance
must...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
The right people with the right skills in...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
OptimizeOrganizeDiscover
ReOrganize
Web G...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
OptimizeOrganizeDiscover
ReOrganize
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Top Down
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Complexity of operations has overtaken th...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Essential first step is to reimpose order...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Framework of Web Governance
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Activities
Resource
Scale
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Activities describe all the things you mu...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Strategy & KPIs
Policy & standards
Resour...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Planning
Content
Design
Build
Testing
Hos...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Publishing
Quality assurance
Engagement m...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Architecture selection
Architecture manag...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Resources describe all the things you mus...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Manpower
Skills
Roles & responsibilities
...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Procedures
Documentation
Policies
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Technology
Systems
Software
Tools
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Salaries
Software
Other, e.g. contractors
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Scale helps you balance Activity & Resour...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
This is how it works…
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Web Governance Framework can
re-impose or...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Older silo based operations centred on
or...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Central
Digital
Unit
IT
Marketing
/Comms
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
RMIT Australia
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Harvard
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
UK Government GDS
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Subsidiarity
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
But how to maintain quality?
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Bottom Up
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Content checklist
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Guide to creating a new website
Guide to ...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Provides the insight that staff need
to c...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Reinforces your credentials as
online aut...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Getting started…
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
ReOrganize
OptimizeOrganizeDiscover
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Use the Web Governance Framework to
recon...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Create your own toolkits & share to
build...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Build a business case for investment
If y...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Email me at shane@diffily.com
Lots of fre...
@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
In conjunction withA presentation by
Upcoming SlideShare
Loading in...5
×

Web Governance in Higher Education

4,737

Published on

If a university was a country, it would last about a week before breaking apart in civil war. Think about it.

• A university has a large population
• Is highly diverse.
• Is geographically distributed.
• Has lots of stakeholders and specialist interest groups.

So, short of calling out the troops, what can you do to get everyone acting in a unified way online?

The answer lies in recognising that professionalism in Web Governance must keep pace with online ambition.

In the first instance, this means adopting a more sophisticated top-down model of online management.

And second, it means investing in better bottom-up supports for staff, to help them maintain quality.

In this presentation we examine both of these approaches in more detail.

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,737
On Slideshare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
17
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Web Governance in Higher Education

  1. 1. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance in Higher Education Better Web Governance In conjunction withA presentation by
  2. 2. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Code
  3. 3. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance DesignCode
  4. 4. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance ContentDesignCode
  5. 5. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance !Content Governance!DesignCode
  6. 6. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
  7. 7. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Top down Bottom up
  8. 8. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Shane Diffily www.diffily.com
  9. 9. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Shane Diffily www.diffily.com
  10. 10. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance #WebGovernance @diffily @siteimprove
  11. 11. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Higher Education Web Governance challenge in
  12. 12. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Civil War!
  13. 13. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Large population Highly diverse Geographically distributed Many special interest groups
  14. 14. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance “Act unified everyone!”
  15. 15. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Web Governance describes how to manage an online presence in a controlled & orderly way.
  16. 16. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Web Governance delivers the stability you need to focus on online goals.
  17. 17. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Low volumes Simple technology Low traffic Low expectations Informal governance
  18. 18. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Huge volumes Many platforms Massive traffic High expectations Lots of people
  19. 19. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Huge growth in Online Ambition Little change in Web Governance
  20. 20. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Teams are overwhelmed by volumes & complexity of operational activity
  21. 21. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Teams are increasingly distanced from the coal face of operations
  22. 22. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Solo-runs create great diversity of design & technology.
  23. 23. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Great disparities in online experience
  24. 24. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Users are unhappy due to poor quality & unpredictability of web experience.
  25. 25. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Web staff are unhappy due to pressure of work, lack of support, outdated systems, etc.
  26. 26. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Management are unhappy because operations & outputs put online reputation at risk.
  27. 27. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Governance change is overdue!
  28. 28. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance A new generation of managers is emerging for whom ‘the web’ is neither cool nor cryptic.
  29. 29. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance The sophistication of Web Governance must keep pace with online ambition.
  30. 30. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance The right people with the right skills in the right teams & the right roles following the right process with the right tools & the right budget!
  31. 31. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance OptimizeOrganizeDiscover ReOrganize Web Governance is a journey . . .
  32. 32. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance OptimizeOrganizeDiscover ReOrganize
  33. 33. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Top Down
  34. 34. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Complexity of operations has overtaken the ability of web managers to make sense of it all.
  35. 35. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Essential first step is to reimpose order using a framework that can cope.
  36. 36. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Framework of Web Governance
  37. 37. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Activities Resource Scale
  38. 38. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Activities describe all the things you must do in order to manage an online presence.
  39. 39. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
  40. 40. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Strategy & KPIs Policy & standards Resource & budget Monitor activity
  41. 41. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Planning Content Design Build Testing Hosting Review Publicity
  42. 42. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Publishing Quality assurance Engagement monitoring Performance monitoring Infrastructure monitoring Change control
  43. 43. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Architecture selection Architecture management Performance management Data & security management
  44. 44. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Resources describe all the things you must have in place to support the above Activities.
  45. 45. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
  46. 46. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Manpower Skills Roles & responsibilities Teams
  47. 47. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Procedures Documentation Policies
  48. 48. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Technology Systems Software Tools
  49. 49. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Salaries Software Other, e.g. contractors
  50. 50. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
  51. 51. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Scale helps you balance Activity & Resource into a governance configuration that works.
  52. 52. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
  53. 53. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance This is how it works…
  54. 54. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
  55. 55. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
  56. 56. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
  57. 57. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
  58. 58. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
  59. 59. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
  60. 60. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
  61. 61. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Web Governance Framework can re-impose order & make predictions.
  62. 62. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Older silo based operations centred on organizational units are coming under increasing pressure to change. Didier Bonnet
  63. 63. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Central Digital Unit IT Marketing /Comms
  64. 64. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance RMIT Australia
  65. 65. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Harvard
  66. 66. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance UK Government GDS
  67. 67. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Subsidiarity
  68. 68. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance But how to maintain quality?
  69. 69. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Bottom Up
  70. 70. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Content checklist
  71. 71. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Guide to creating a new website Guide to maintaining a website Guide to common web personas Access to approved tools & technology
  72. 72. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
  73. 73. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Provides the insight that staff need to create & maintain quality.
  74. 74. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Reinforces your credentials as online authority & source of expertise
  75. 75. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
  76. 76. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
  77. 77. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
  78. 78. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
  79. 79. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
  80. 80. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
  81. 81. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Getting started…
  82. 82. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance ReOrganize OptimizeOrganizeDiscover
  83. 83. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Use the Web Governance Framework to reconceptualize your online management.
  84. 84. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Create your own toolkits & share to build a profile for you as a trusted source.
  85. 85. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Build a business case for investment If your goals demand a large, sophisticated online presence, you need a large, sophisticated Web Governance system. Anything else is wishful thinking. - Highlight risks of low investment to online reputation. - Reveal costs of poor leadership to staff morale & turnover. - Show competitive advantage of better governance. ( Prompt embarrassment by contrasting to peers?)
  86. 86. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance Email me at shane@diffily.com Lots of free downloads at www.diffily.com
  87. 87. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance In conjunction withA presentation by
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×