If a university was a country, it would last about a week before breaking apart in civil war. Think about it.
• A university has a large population
• Is highly diverse.
• Is geographically distributed.
• Has lots of stakeholders and specialist interest groups.
So, short of calling out the troops, what can you do to get everyone acting in a unified way online?
The answer lies in recognising that professionalism in Web Governance must keep pace with online ambition.
In the first instance, this means adopting a more sophisticated top-down model of online management.
And second, it means investing in better bottom-up supports for staff, to help them maintain quality.
In this presentation we examine both of these approaches in more detail.