A New Framework for Web Governance

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In this deck from High Ed Web 2013, we will explore a new framework for Web Governance; one that encompasses everything you need to know about managing your website, intranet or other digital presence.

You will learn that the basic elements of Web Governance are the same for every organisation (the same activities & the same resources), all that changes is the granularity & sophistication by which they are implemented.

Understanding this framework will give you the confidence you need to design a new configuration that suits your needs.

Ultimately, this will lead to better decisions, better quality & better ROI in such critical areas as staffing, technology, budgeting & more.

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A New Framework for Web Governance

  1. 1. A New Framework for Web Governance
  2. 2. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Turmoil Jealousy Intrigue Distrust Suspicion Upheaval Politics Confusion Mayhem Doubt Backstabbing Betrayal Treachery Bewilderment Disorientation…
  3. 3. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Web Governance!?
  4. 4. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
  5. 5. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
  6. 6. #1 Historic inattention siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
  7. 7. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com #2 Growing complexity
  8. 8. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com #3 Growing sophistication
  9. 9. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
  10. 10. About Me
  11. 11. Partnership with Siteimprove Start to research Web Governance First article published on A List Part 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 Start publishing articles on www.diffily.com Release “The Website Manager’s Handbook” Second article published on A List Part siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
  12. 12. About Web Governance
  13. 13. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com What is it?
  14. 14. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Web Governance describes everything needed to manage a website in a controlled & orderly way.
  15. 15. Promotion siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Social Networks Strategy Resoucring Planning Content Design Build Hosting Analytics Review PublishingFeedback Technical monitoring QA Data & security mgt Change control Governance rules KPIs Architecture mgt Testing Approve activity
  16. 16. Promotion siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Social Networks Strategy Resoucring Planning Content Design Build Hosting Analytics Review PublishingFeedback Technical monitoring QA Data & security mgt Change control Governance rules KPIs Architecture mgt Testing Approve activity Systems Teams Budget Roles Tools Procedures Documentation Skills Manpower Technology
  17. 17. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com At its most basic, Web Governance can be described in terms of just 3 components as summarised in the following illustration.
  18. 18. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com ACTIVITIES RESOURCES SCALE
  19. 19. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Find out how Big, Busy & Complex your site is - & how it will change over time. 1
  20. 20. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Based on a measure of Scale, assess the granularity of your Governance Activities. 2 Find out how Big, Busy & Complex your site is - & how it will change over time. 1
  21. 21. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Based on a measure of Scale, assess the granularity of your Governance Activities. 2 Find out how Big, Busy & Complex your site is - & how it will change over time. 1 Based on the granularity of the Activities,plan the sophistication of your Governance Resources. 3
  22. 22. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Little content Low traffic Basic technology 1
  23. 23. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com The Activitiesof Web Governance are simple & occur infrequently2 Little content Low traffic Basic technology 1
  24. 24. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com The Activitiesof Web Governance are simple & occur infrequently2 Little content Low traffic Basic technology 1 Resourcesare unsophisticated,cheap & require little management.3
  25. 25. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Lots of content Heavy traffic V. complex technology 1
  26. 26. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Activitiesare highly complex, highly granular & occur frequently2 Lots of content Heavy traffic V. complex technology 1
  27. 27. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Activitiesare highly complex, highly granular & occur frequently2 Lots of content Heavy traffic V. complex technology 1 Resourcesare sophisticated,expensive & require lots of management.3
  28. 28. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Psst! Can also compare sites of the same scale…
  29. 29. Web Governance in action
  30. 30. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
  31. 31. Skills What type of expertise do I need? Manpower How many staff or contractors do I need? Roles & Teams How do I organise people & allocate responsibility? siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com PEOPLE
  32. 32. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
  33. 33. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
  34. 34. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
  35. 35. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
  36. 36. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
  37. 37. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
  38. 38. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com 1-2 Fulltime Equivalents 50,000 visitors pm
  39. 39. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com 8-12 Fulltime Equivalents 250k – 750k visitors pm
  40. 40. 20+ Fulltime Equivalents siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com 1m+ visitors pm
  41. 41. What to do now
  42. 42. ReOrganise Optimise 3 Organise 2 siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Discover 1
  43. 43. Use the Framework to maintain stability & the focus optimising Governance for better RoI. Use the Framework to communicate & plan a new system of Web Governance. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Use the Framework to ensure all Activities & Resources of Web Governance are covered. Use the Framework to help plan for changes arising as the result of a corporate merger, a major new development, a new strategy, etc. Optimise 3 Organise 2
  44. 44. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com Web Governance is not an end in itself. It is a means to an end.
  45. 45. siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
  46. 46. Web Governance Framework © Shane Diffily. See more at www.diffily.com

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