Being Successful Online

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3 rules for being successful online: [1] Obsess over your website [2] Measure & evaluate your data & analytics [3] Tweak the site every day.

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Being Successful Online

  1. 1. d On BeingSuccessful Online b
  2. 2. hgFashionhg
  3. 3. d c hg hga Smooth! b
  4. 4. d c hg hga iQ Content b
  5. 5. d ca Sabbaticals rock!! b
  6. 6. d c hg hga www.likeplace.ie b
  7. 7. d ca Kerry … 8th Best County b
  8. 8. d c hg hga www.diffily.com b
  9. 9. d ca First web image 1992 b
  10. 10. d c hg hga b
  11. 11. hg“So, what can I tell these people?” hg
  12. 12. hgIts about Usability? hg
  13. 13. hgIt’s about Google? hg
  14. 14. hgIt’s about Twitter? hg
  15. 15. hgIt’s about Apps? hg
  16. 16. hgIt’s about Models? hg
  17. 17. d c hg hga b
  18. 18. d c A Aa b
  19. 19. hgYes, but it’s mainly about… hg
  20. 20. d Obsession b
  21. 21. d c hg hga b
  22. 22. d c hg hga b
  23. 23. d c hg hga b
  24. 24. d ca b
  25. 25. hgYou need to obsess over online activity hg
  26. 26. hgAttract visitors hg
  27. 27. hgConvert to sales hg
  28. 28. hgRetain visitors hg
  29. 29. hgAttract ?Convert ?Retain hg
  30. 30. hgSuccess is about perfecting this online journey hg
  31. 31. d ca Jakob Neilsen b
  32. 32. hg ? ? hgAttract Convert Retain
  33. 33. hgExperiment with web assets and get them working at each step hg
  34. 34. hgHow?hg
  35. 35. d Measure b
  36. 36. hgLook at the data hg
  37. 37. d For example c hg hga www.likeplace.ie b
  38. 38. hg ? ? hgAttract Convert Retain
  39. 39. hg ? ? hgAttract Convert Retain
  40. 40. d ca Competitive Search b
  41. 41. d ca Google Keyword Tool b
  42. 42. d ca Facebook Ads b
  43. 43. d ca Google Trends Tool b
  44. 44. d ca Google Analytics b
  45. 45. d ca Statcounter b
  46. 46. d ca Conversions b
  47. 47. d ca Facebook Admin b
  48. 48. d ca Google Webmaster Tools b
  49. 49. d ca Google Alerts b
  50. 50. hgWhen you understand activity, you then need to… hg
  51. 51. d Tweak b
  52. 52. hgTweak every day hg
  53. 53. hgAnd measure the impact hg
  54. 54. hgDon’t add new stuff,make current stuff better hg
  55. 55. hg(And never say “redesign”) hg
  56. 56. hgAttract ?Convert ?Retain hg
  57. 57. dAttracting visitors b
  58. 58. d c?Try out different terms in homepage title tag, H1 titles and texta <title>Carol Kennelly Millinery for hats facinators and headpieces for races ladies days and Weddings</title> b
  59. 59. d c wwwUse slightly different back-links, contact numbers or email addresses to measure best channelsa b
  60. 60. d c -15%Use discount codes thru various mediaand measure the best chatter channelsa b
  61. 61. dConverting visitors b
  62. 62. d cTry putting your bona fides upfront tobuild trust & encourage engagementa b
  63. 63. d c Try out different labeling andwordings to see which gets best conversionsa b
  64. 64. d cTry persuasion techniques that reward effort & sharing with discount codesa b
  65. 65. dRetaining visitors b
  66. 66. d cAsk for contact details and then keep in(light) touch with offers & discountsa b
  67. 67. d cTry being personal. Develop a tone of voice & (slowly) build a following.a b
  68. 68. d c O PTry asking what they want. Conduct simple online surveys & tweak again .a b
  69. 69. hgAttract ?Convert ?Retain hg
  70. 70. hgObsess ?Measure ?Tweak hg
  71. 71. d c hg hga www.diffily.com b
  72. 72. hgFinhg

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