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4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
4 Essentials Of Successful Website Management
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4 Essentials Of Successful Website Management

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Why do so many websites fail? …

Why do so many websites fail?
Because they focus on the 'cool' things - and ignore the basics.

This presentation gives you 4 tips for making sure you site will succeed:
1. Equip yourself for success, esp. - hire great people.
2. Don't overstretch.
3. Get a little better every day.
4. Measure yourself.

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Transcript

  • 1. Website Healthcheck
  • 2. <ul><li>Author “Website Manager’s Handbook” </li></ul><ul><ul><li>ISBN 978-1-4116-8529-1: www.diffily.com/book/ </li></ul></ul><ul><li>Senior Analyst with iQ Content </li></ul><ul><li> www.iqcontent.com </li></ul><ul><li>Owner of www.likeplace.ie </li></ul><ul><ul><li>Social network about places to live in Ireland </li></ul></ul>Shane Diffily
  • 3. Healthcheck
  • 4. Healthcheck
  • 5. Cure me!
  • 6. Cure thyself!
  • 7. <ul><li>Design </li></ul>The web? Code Usability Widgets Apps Flash Web 2.0 Twitter
  • 8. Money!
  • 9. Bang for buck Investment » » Return
  • 10. Not Facebook
  • 11. Your reality?
  • 12. 4 tips… Kit yourself for success. Don’t overstretch. Get a little better everyday. Measure.
  • 13. #1: Kit yourself for success
  • 14. And more! Won’t just happen Usability Security Publishing Multimedia Information Architecture Analytics Coding Publicity Design Editing DNS Development Feedback Testing Accessibility Web Policies Site Planning Performance SLA Review Privacy Legal Review Hosting Change Control Web Standards QA Content Creation Business continuity Website Infrastructure
  • 15. Need resource
  • 16. Activities
  • 17. <ul><li>Publishing </li></ul><ul><li>Quality Assurance </li></ul><ul><li>Feedback Monitoring </li></ul><ul><li>Performance Monitoring </li></ul><ul><li>Technical Monitoring </li></ul><ul><li>Change Control </li></ul>Maintenance
  • 18. <ul><li>Planning </li></ul><ul><li>Content </li></ul><ul><li>Design </li></ul><ul><li>Build </li></ul><ul><li>Testing </li></ul><ul><li>Hosting </li></ul><ul><li>Publicity </li></ul><ul><li>Review </li></ul>Development
  • 19. <ul><li>Budget & time </li></ul><ul><li>Skilled people </li></ul><ul><li>Tools </li></ul><ul><li>Mix depends on the ‘scale’ of your site. </li></ul>Key inputs
  • 20. Scale is… <ul><li>Size (effort needed to manage content) </li></ul><ul><li>Complexity (technology) </li></ul><ul><li>Levels of traffic (busy-ness) </li></ul><ul><li>Bigger ‘scale’ = more resource. </li></ul>
  • 21. <ul><li>Skilled people are #1 requirement </li></ul>Small scale site Design skills Code skills Content skills Site management skills
  • 22. Healthcheck <ul><li>Do you have skilled people? </li></ul><ul><li>Typically a small scale site requires, 1 person with excellent skills + tools + time . </li></ul><ul><li>Are all maintenance activities covered? </li></ul><ul><li>Review the website management model at http://www.diffily.com/blog/2009/09/diagram-of- website- governance.htm </li></ul>
  • 23. #2: Don’t overstretch
  • 24. Overstretch Built Can afford
  • 25. Usually forgotten
  • 26. Symptoms <ul><li>Out of date content </li></ul><ul><li>Broken links </li></ul><ul><li>Missing files </li></ul><ul><li>Design inconsistencies </li></ul><ul><li>Etc. </li></ul>
  • 27. “ We will build the world’s GREATEST pet food website!” Your vision!
  • 28. Your resourcing?
  • 29. Let’s be realistic Low resourcing = Small scale site
  • 30. Growth If resource grows – scale can grow
  • 31. <ul><li>Does the the scale of your site match your resource investment? </li></ul><ul><li>Calculate the time needed to manage the site, e.g. based on frequency/duration of maintenance activities. </li></ul><ul><li>If you have out-of-date content, broken links & unanswered feedback = you are overstretching . </li></ul><ul><li>Read more about website scale at: http:// www.alistapart.com/articles/manpoweronawebteam </li></ul>Healthcheck
  • 32. #3: Get a little better everyday
  • 33. Perfect day 1? Extremely unlikely
  • 34. Tweak & fine-tune A sign of STRENGTH - not weakness
  • 35. What to do <ul><li>Text , e.g. make shorter. </li></ul><ul><li>Links , e.g. rename for clarity. </li></ul><ul><li>Design , e.g. change placements. </li></ul>Usually you’ll be taking stuff OUT – not adding
  • 36. How to know Analytics Feedback Site review
  • 37. Experiment Empower skilled staff who know how to create a great online experience.
  • 38. <ul><li>When was the last time you made a small incremental change to your website? </li></ul><ul><li>You should be making at least 1 or 2 changes per week. </li></ul><ul><li>Less than this suggests you are not monitoring activity closely or do not have enough resource to make things happen. </li></ul>Healthcheck
  • 39. #4: Measure yourself
  • 40. Success = Hits? 1,000,000,000 x 10 10 hits on our website!! (But sales = €0.12c)
  • 41. Success = Value € Revenue Positive opinions € Cost
  • 42. Success = ROI Investment » » Return
  • 43. <ul><li>Budget & time </li></ul><ul><li>Skilled people </li></ul><ul><li>Tools </li></ul>Track investment What’s the TOTAL investment cost?
  • 44. <ul><li>Visitors </li></ul><ul><li>Subscriptions </li></ul><ul><li># Sales </li></ul>Track KPIs What are the key measures?
  • 45. Track return What value is generated?
  • 46. Inputs Analytics Feedback Systems
  • 47. <ul><li>How do you measure success on your website? </li></ul><ul><li>Do you track investment vs return? </li></ul><ul><li>You should create a dashboard of KPIs & track them on a scheduled basis. </li></ul><ul><li>Calculate the Return on Investment to find out if the website is worth your time & effort. </li></ul>Healthcheck
  • 48. And more…
  • 49. Start with these… Kit yourself for success. Don’t overstretch. Get a little better everyday. Measure.
  • 50. Shane Diffily iQ Content Ltd. 2nd Floor Offices Clarendon House 34-37 Clarendon Street Dublin 2 Tel: +353 1 6771140 Email: [email_address] Web: www.iqcontent.com

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