Why your project's brand is more important than the code

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Given at OSCON Ignite 2014 in Portland to a great crowd.

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Why your project's brand is more important than the code

  1. 1. code> Shane Curcuru, VP Brand Management, ASF
  2. 2. APACHE
  3. 3. APACHE® ® ® ™ ™ ™ ™ ™ ™ ™ ™ ™ ™ ™ ™ ™ ™ ® ™ ™ ™ ™ ™ ™
  4. 4. ! ? :-(
  5. 5. ! ! :-) !
  6. 6. ?
  7. 7. ?
  8. 8. code>
  9. 9. code>Community code>
  10. 10. </presentation> @shanecurcuru http://CommunityOverCode.com http://punderthings.com http://www.apache.org

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