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Regis University MBA Event- Marketing in a Tough Economy
Regis University MBA Event- Marketing in a Tough Economy
Regis University MBA Event- Marketing in a Tough Economy
Regis University MBA Event- Marketing in a Tough Economy
Regis University MBA Event- Marketing in a Tough Economy
Regis University MBA Event- Marketing in a Tough Economy
Regis University MBA Event- Marketing in a Tough Economy
Regis University MBA Event- Marketing in a Tough Economy
Regis University MBA Event- Marketing in a Tough Economy
Regis University MBA Event- Marketing in a Tough Economy
Regis University MBA Event- Marketing in a Tough Economy
Regis University MBA Event- Marketing in a Tough Economy
Regis University MBA Event- Marketing in a Tough Economy
Regis University MBA Event- Marketing in a Tough Economy
Regis University MBA Event- Marketing in a Tough Economy
Regis University MBA Event- Marketing in a Tough Economy
Regis University MBA Event- Marketing in a Tough Economy
Regis University MBA Event- Marketing in a Tough Economy
Regis University MBA Event- Marketing in a Tough Economy
Regis University MBA Event- Marketing in a Tough Economy
Regis University MBA Event- Marketing in a Tough Economy
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Regis University MBA Event- Marketing in a Tough Economy

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Transcript

  • 1. Regis MBA Networking Event Marketing in a down economy
  • 2. What we’ll talk about
    • Why I founded the company
    • Internet Marketing Overview
    • Current Marketing Trends
    • What next?
  • 3. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. ~David Ogilvy
  • 4. Why did I start iMarketing?
    • Passion for growing business
    • More than just design with “sizzle”
    • Entrepreneurs want to see measurable ROI- based on a plan
    • Saw a need for true Strategic Marketing Plans
      • Intentionality
      • Timelines
      • Testing
  • 5. Why did I start iMarketing? (cont.)
    • There are still businesses experiencing growth
      • Health Care (up 27,000 jobs in 2/09 according to BLS)
      • Education
      • Non-profits
      • Social Media/Internet Based Companies
      • Entertainment- Box offices experiencing record year
      • Industrial
      • Alternative Energy
      • Other Startups
  • 6. Why did I start iMarketing? (cont.)
    • Marketing is crucial for survival and success
    • Companies must :
      • Thwart off competition
      • Capitalize on fewer competitors
      • Attract customers who are actually still buying
      • Position for the next economic upswing
  • 7. Internet Marketing Overview
  • 8. Internet Marketing Overview
    • Websites
      • Traditional
        • Text heavy (for searchability)
        • Flash heavy
      • In 2009
        • Migration to CMS (Content Management Systems)-
          • Blogging
          • RSS (Really Simple Syndication/Newsfeeds)
        • Hybrid of imbedded Flash with searchable text
        • Mobile Friendly
  • 9. Internet Marketing Overview (cont.)
    • SEO (Search Engine Optimization)- Text on a site that gets it “ranked” with the search engines.
    • PPC (Pay Per Click)- bidding on keywords to “buy space” on Google, Yahoo!, MSN, etc.
  • 10. Internet Marketing Overview (cont.)
    • Web 2.0 (as defined by webopedia.com) … refers to the transition from static HTML Web pages to a more dynamic Web that is more organized and is based on serving Web applications to users.
    • In other words … utilizing blogs, RSS feeds and other content on a site in conjunction with social media to virally promote a business on the web.
  • 11. Internet Marketing Overview (cont.)
    • Banner Advertising
      • Social Media Sites
      • Partner Sites
      • Other related business’ sites
  • 12. Current Marketing Trends
  • 13. Current Marketing Trends
    • Internet Marketing is Booming
    • Managed Content is crucial to more traffic
    • Some estimates indicate that nearly 95% of consumers look online FIRST
    • Web 2.0 and Social Media are the HOT medium right now
      • Inexpensive
      • Viral
  • 14. Current Marketing Trends (cont.)
    • Web Presence in 2009- Like a Casino in Vegas
      • Best Casinos have a strong presence on the strip (web)
        • Location (It’s everything)
        • Marketing efforts get you there- deals, events, etc.
        • Lights and Design
        • Entertainment Value-add- other than gambling, why would you stay while in Vegas and keep coming back?
  • 15. Current Marketing Trends (cont.)
    • Web Presence in 2009- Like a Casino in Vegas
      • Strong Web Campaigns
        • Location- The Domain Name or URL
        • Marketing efforts get you there
          • PPC, SEO and Web 2.0
          • creating interest in the ads online and the content
        • Lights and Design- “the sizzle”
          • attractive, yet functional
          • found by search engine spiders
        • Entertainment Value-add- “the sizzle” sells it and gets you there
          • Why do you stay?
          • Lots to do and see with an opportunity for feedback/interactivity
  • 16. Current Marketing Trends (cont.)
    • Direct Mail
      • USPS Has blown the doors open
      • Expensive but effective if:
        • Targeted Demographics
        • Utilize mix of design and copy
        • Unique look/Strong message
        • Strong Call to Action
        • Timing of Drop
        • Consistent
  • 17. Current Marketing Trends (cont.)
    • TV & Radio
      • Not as prominent any more
      • TV has suffered-
        • DVRs
        • Hulu.com
      • Radio has suffered
        • Satellite Radio
        • MP3 Players
        • Cell Phones
  • 18. Current Marketing Trends (cont.)
    • Print
      • Dying off
      • Rocky Mountain News Closed
      • Local Directories have migrate to online
      • Web 2.0 has opened the news’ doors
  • 19. Great, Now What?
    • Reality
      • Still have clients to reach- who are they?
      • Companies should still invest 3-5% of revenue back into marketing
      • Unique products exist- how to get the word out?
      • “ Necessity… the mother of invention” ~Plato
      • Look at marketing like an investment strategy-
        • Set a budget
        • Diversify Media
        • Measure results and adjust accordingly
        • Re-invest
  • 20. Questions??
  • 21. THANK YOU!!!

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