The Champagne Dating Game IMCP

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The Champagne Dating Game IMCP

  1. 1. Pass the Bubbly Please…Pass the Bubbly Please… And Play the French Champagne Dating Game!
  2. 2. Situation AnalysisSituation Analysis + = Cheers!
  3. 3. AudiencesAudiences Canadian alcohol consumers, 19 yrs + Businesses serving/selling alcohol Producers of French champagne Stockholders and/or investors Media
  4. 4. ObjectivesObjectives Increase awareness of options in using French champagne Inspire consumers to use French champagne for occasions outside of special events Increase Sales of French champagne
  5. 5. Key MessagesKey Messages Have a champagne mixer and find your perfect match! Champagne is not just for special occasions - try it with a mix to make any occasion special!
  6. 6. StrategiesStrategies Provide information Demonstrate use Develop a tool
  7. 7. TacticsTactics YouTube Brochure Poster Coasters LCBO Marketing Feature Story Touring Event Singles Event Discount iPhone Application
  8. 8. EvaluationEvaluation Quantitative  Hit numbers  Prints  Participants  Downloads  Media pickup Qualitative  Comments  Phone calls  Tier levels  Surveys
  9. 9. To Make Any Occasion Special!To Make Any Occasion Special! Have a French Champagne MixerHave a French Champagne Mixer
  10. 10. Enjoy!

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