Using Social Media & Technology
     To Extend Your Reach
         EACE Conference 2010
Presented by
  Kelly Cleary, College, Senior Associate Director

Barbara Hewitt, Wharton, Senior Associate Director

   Sh...
Agenda

•   Student Preferences: Notifications & Learning
•   Website
•   Social Networks
•   Blog
•   Videos
•   Online W...
Who Do We Serve?

• 16,000 current students
  – Undergraduates in four schools
  – Graduate students in 9 schools


• Alum...
Technology & Staffing

• Use of technology is office-wide

• Varying degrees of interest and
  comfort with technology

• ...
Preferred Ways to be
                                   Notified About Events
          Twitter       74

        Facebook...
Email Use

• Preferred notification method
• Less than 3% of survey respondents did not want
  emails
• Respondents evenly...
Preferred Ways to Learn
                                             How to Do Something
               Appointment       ...
Website
                       WEB SITE HITS
30,000,000                                              28,812,810
          ...
Website
Website
Website
Social Networks
• Strategy
  – Audience
  – Frequency of Use
  – Promotion
• Management
• Evaluation
• Dynamic Content
Become a Fan on
                        Facebook




http://www.facebook.com/PennCareerServ
Follow Us on
                          Twitter




http://twitter.com/PennCareerServ
Twitter Tools
Join our Group on
         LinkedIn
Blog




http://ulife.vpul.upenn.edu/careerservices/blog/
Blog
Blog
Blog
Blog
Videos
• Can provide easily digestible content to much
  wider audience, especially alumni
• Upfront investment of time an...
Videos
Video Stats
Video Tips
• The more interactive/visual, the better
• Less (time) is more
• Take advantage of online resources:
   – Blue...
Video Example
Online Workshops
                               Programs & Workshops
                                    Attendance
      ...
Webinars

• Response to supply & demand

• The power of partnerships

• Logistics & technical requirements
Webinar Tips

Failure to prepare is
 preparing to fail.
 (Benjamin Franklin)

• Preparing content
• Preparing
  technology...
Texting
• Introducing text messages from Career
  Services
• Why do it?
  – It’s where the students are right now
  – Stud...
Texting
• How to text to groups?
  – Use Survey Monkey
  – Identify the carrier’s extension
     • For example 215-555-121...
Videoconferencing

• Videoconferencing is being used in a few
  different ways in Career Services
  – Employer Interviews
...
What’s Next?
                           Short Term
• Optimize website for smart phones
• Broader use of texting
• Use of S...
Social Media Reach
                  October 2009           January 2010              April 2010
                         ...
Summary
                               & Tips
• Technology is user-friendly and often free
• Most technology platforms com...
Questions?
Using Social Media & Technology to Extend Your Reach - EACE 2010
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Using Social Media & Technology to Extend Your Reach - EACE 2010

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Presented by the University of Pennsylvania Career Services staff on the office wide effort to utilize social media and emerging technologies to serve our students, alumni and employers.

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Using Social Media & Technology to Extend Your Reach - EACE 2010

  1. 1. Using Social Media & Technology To Extend Your Reach EACE Conference 2010
  2. 2. Presented by Kelly Cleary, College, Senior Associate Director Barbara Hewitt, Wharton, Senior Associate Director Shannon Kelly, Job & Internship Coordinator Mylene Kerschner, Information Resources Manager Claire Klieger, College, Associate Director Rosette Pyne, Engineering, Senior Associate Director
  3. 3. Agenda • Student Preferences: Notifications & Learning • Website • Social Networks • Blog • Videos • Online Workshops • Webinars • Texting • Videoconferencing • Future Directions
  4. 4. Who Do We Serve? • 16,000 current students – Undergraduates in four schools – Graduate students in 9 schools • Alumni from all programs
  5. 5. Technology & Staffing • Use of technology is office-wide • Varying degrees of interest and comfort with technology • Office has redefined roles but not increased number of staff
  6. 6. Preferred Ways to be Notified About Events Twitter 74 Facebook 161 Student Newspaper 302 Texts 370 Flyers 431 Penn Calendar 480 CS Website 1690 Email 4003 0 2000 4000 6000
  7. 7. Email Use • Preferred notification method • Less than 3% of survey respondents did not want emails • Respondents evenly split between preferring weekly digest format or individual emails with clear subject lines • Last year staff replied to 18,347 student/alumni email inquiries
  8. 8. Preferred Ways to Learn How to Do Something Appointment 2461 1360 In person presentation/panel 2008 Online workshop 1348 1107 1084 CS Website 1767 Blog 301 295 View Video 1509 Instant Message 214 Webinar 212 Summer 2009 Spring 2010 Printed resources 127 0 500 1000 1500 2000 2500 3000
  9. 9. Website WEB SITE HITS 30,000,000 28,812,810 26,225,432 27,013,685 25,411,535 25,000,000 20,000,000 13,339,182 15,000,000 13,177,864 8,553,960 10,000,000 8,504,799 5,000,000 0 01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09
  10. 10. Website
  11. 11. Website
  12. 12. Website
  13. 13. Social Networks • Strategy – Audience – Frequency of Use – Promotion • Management • Evaluation • Dynamic Content
  14. 14. Become a Fan on Facebook http://www.facebook.com/PennCareerServ
  15. 15. Follow Us on Twitter http://twitter.com/PennCareerServ
  16. 16. Twitter Tools
  17. 17. Join our Group on LinkedIn
  18. 18. Blog http://ulife.vpul.upenn.edu/careerservices/blog/
  19. 19. Blog
  20. 20. Blog
  21. 21. Blog
  22. 22. Blog
  23. 23. Videos • Can provide easily digestible content to much wider audience, especially alumni • Upfront investment of time and money for equipment – Camera – Video editing software • Posting videos is free • No elaborate set-up or training is required http://vimeo.com/penncareerserv
  24. 24. Videos
  25. 25. Video Stats
  26. 26. Video Tips • The more interactive/visual, the better • Less (time) is more • Take advantage of online resources: – Blueberry Flashback • Utilize the knowledge and abilities of student workers or clubs/organizations
  27. 27. Video Example
  28. 28. Online Workshops Programs & Workshops Attendance 12,000 • Convenient and 11,000 10,000 efficient 9,000 8,000 Programs & Workshops Attendance • Types of programs 7,000 6,000 that work well • Articulate vs. PowerPoint option
  29. 29. Webinars • Response to supply & demand • The power of partnerships • Logistics & technical requirements
  30. 30. Webinar Tips Failure to prepare is preparing to fail. (Benjamin Franklin) • Preparing content • Preparing technology & logistics Kite • Challenges Break
  31. 31. Texting • Introducing text messages from Career Services • Why do it? – It’s where the students are right now – Students pay more attention to text messages – Remind students about programs and increase participation at events http://sms411.net/how-to-send-email-to-a-phone/
  32. 32. Texting • How to text to groups? – Use Survey Monkey – Identify the carrier’s extension • For example 215-555-1212@vtext.com – Create a listserv – Limit the characters to 160 • Uses for text messages
  33. 33. Videoconferencing • Videoconferencing is being used in a few different ways in Career Services – Employer Interviews – Network with alumni to learn about employment practices and opportunities in a foreign country
  34. 34. What’s Next? Short Term • Optimize website for smart phones • Broader use of texting • Use of Skype • Evaluate use of Google voice • Implement more technology with employers • Continually reevaluate what is working and what is not
  35. 35. Social Media Reach October 2009 January 2010 April 2010 11285 9724 8954 5791 4309 3739 2383 1750 1279 1418 1246 482 548 660 Facebook Fans Twitter Followers LinkedIn Members Video Views Blog Hits (per month)
  36. 36. Summary & Tips • Technology is user-friendly and often free • Most technology platforms come with free statistics software to track use • Students can access content when and how they want it • Share workload and utilize student workers • Start Small
  37. 37. Questions?

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