Branding Via Social Media


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Social Media tools have come a long way from the early days of Facebook, Twitter and YouTube.

These engagement tools are no longer just looked at like a trend, but as a tactic for creating a community around your brand.

People can apply social techniques to build trust with current and potential customers and brand themselves online to make money using online social tools.

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  • But no matter what your career field, it’s important to always think twice before making a post.
  • Twitter Search for your job within 100 miles from your home. See what people are talking about and asking.Join groups like WIMP, or my latest womens business group on FB – People are always looking to help out.
  • Think in terms of an elevator pitch-because you should be attending many industry events Get a professional picture and have that be your profile for all social networks Have your personal cover photo on Facebook say something about what your business does (hire a graphics person to help)Have the same bio for all social networks – that says what you doDo your research (competition and what makes YOU stand out)
  • Do your homework on privacy settings on your social networks (okay, Facebook) if you want to keep your family pictures from showing up. The definition of private online is almost a joke. But no matter what your career field, it’s important to always think twice before making a post. I actually taught a group of 7th graders about spam on Twitter and we talked about the openness of the internet and how easy it is for anyone to connect with someone that they want to –It is up to you to think about what you post. And if you are uncomfortable with people knowing you are at the park with your kids, don’t post right away. “We are always connected to work whether we realize it or not” and thus we need to be mindful of what we say and who is listening. 
  • Every field has established experts and influencers. Identify and reach out to those folks in your industry. You can learn how they achieved and maintained their current stature. Rather than immediately requesting that they share your content, engage with them via social media, comment on their blog posts, or introduce yourself following a talk. Over time, the influencer will be more inclined to follow and share your work, lending you further credibility. 
  • Branding Via Social Media

    1. 1. By Shana Ray, Digital Marketing +Social Relations Strategist @sharayray
    2. 2. What is Social Media?Hint: It is not marketingso·cial [soh-shuhl] adjective 1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club. 2. seeking or enjoying the companionship of others; friendly; sociable;·di·a [mee-dee-uh] noun 1. (usually used with a plural verb) the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely: The media are covering the speech tonight.
    3. 3. ReflectionsThink about one time you used social mediato gain businessShare with the group Now - Think about a time that you have used social media to reconnect with an old friend
    4. 4. Is Social Media JUST Personal?Because of the nature of social media, thelines have blurred between personal andprofessional livesCreating or maintaining a personalconnection via social media or in person canbe your next lead
    5. 5. My Story…
    6. 6. Tips to connect via Social Media
    7. 7. Be SocialSocial Media has made it easierto connect – Leaders and hiring managers – Others looking for help People are ALWAYS asking for referrals online, you just gotta know where to look
    8. 8. Google Yourself
    9. 9. Craft Your NicheGet YourElevator PitchDOWNThink about: - Profile picture - Cover Photo on FB - Bio (should be the same) - Competition and what makes YOU stand out - Appearance in public
    10. 10. Have a PlanGive yourself goals – Reach out to 5 different people each week – Attend one meetup – Ask one person to coffee each week – Any others? Reward yourself
    11. 11. Before You Post What does common sense insocial media mean to you?
    12. 12. Target InfluencersEvery field has establishedexperts and influencers – Engage via social media – Share their content + comment on their blog – Put yourself out there – Learn how they connect with people
    13. 13. Establish YourselfEstablish yourself as one ofthose experts and influencers – Blog! – Share your knowledge – Constantly learn – Monetize your knowledge
    14. 14. Put Yourself Out ThereYou never know where younext lead will come from – Old high school friends – Children’s parents – Groups like WIMP, BNI, YPN, etc – ?????
    15. 15. Branding YourselfBranding takestime Remember: Passion + – Keep up with your connections Enthusiasm – Answer questions online is contagious – Make it a point to keep up with emailing people back – Find a way to inspire yourself, daily
    16. 16. Final TipDon’t be afraid to getstarted connecting withothers. Ask someone here to grab a cup of coffee!
    17. 17. Thank you for participating!For more questions on social media marketing, or anything else – Please contact meBy Shana Ray, Digital Marketing +Social Relations Strategist @sharayray